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Apple

Builds iPhone-led devices and services around an integrated hardware-software ecosystem.

$320.07
After-hours close+0.50 (+0.15%)
At close$319.58(+1.59%)
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Profile

Apple Inc.AAPLInformation Technology

Designs iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, operating systems, and services spanning the App Store, iCloud, payments, support, music, and video. iPhone supplies most revenue, while integrated hardware, software, and services support repeat purchases and recurring revenue; production depends on a global network of suppliers and manufacturers.

Designs iPhone smartphones, Mac computers, iPad tablets, Apple Watch, AirPods, Vision Pro, and accessories. Related services span the App Store, iCloud, AppleCare, advertising, Apple Pay, and subscriptions including Apple Music and Apple TV. Revenue reaches consumers, businesses, schools, and governments through direct stores, carriers, and resellers across the Americas, Europe, Greater China, Japan, and the rest of Asia Pacific.

Controls most of the product stack, from hardware and operating systems to applications and services, while third-party developers and accessories broaden the ecosystem. The iPhone remains the largest product category, with Services second, linking device demand to subscription, licensing, transaction, support, and advertising revenue.

Production relies on a complex global supply chain, including single- or limited-source components and manufacturing sites concentrated outside the United States. App distribution, payments, licensing, and platform rules also operate under changing competition and privacy regulation.

Company facts

CEOTimothy D. Cook
ListedDec 12, 1980
ExchangeNASDAQ
HeadquartersCupertino, CA
CountryUnited States
Employees166,000
CIK0000320193
ISINUS0378331005

Categories

Key statistics

Market cap$4.70T
EPS (ttm)$8.73
P/E (ttm)36.62
ROE137.2%
P/B43.69
P/S10.06
Dividend yield0.33%
Beta0.73vs XLK −0.32

Year to date +17.9% · Average volume (30d) 47.5M

Analysts

Price target, next 12 months$360.00+12.6%Median of 112 analysts · vs the Aug 28 close
ConsensusBuy71 of 112 analysts rate it buy or better

Ratings

Target range

Latest analyst notes

DateFirmActionPrior ratingRatingPrior targetTarget
Aug 21, 2026BMO CapitalInitiateOutperform
Aug 17, 2026BTIGInitiateNeutral
Aug 17, 2026Seaport GlobalDowngradeBuyNeutral
Aug 17, 2026Deutsche BankDowngradeBuyHold
Aug 17, 2026Piper SandlerInitiateOverweight

Earnings

EPS

Estimate$1.98
ReportedDue Oct 29, 2026

Revenue

Estimate$113.21B
ReportedDue Oct 29, 2026

History

Report dateEPS estEPSSurpriseRevenue estRevenueSurpriseNext session
Jul 30, 2026Q3 FY26$1.89$2.02+6.9%$109.04B$109.42B+0.3%−7.35%
Apr 30, 2026Q2 FY26$1.95$2.01+3.1%$109.46B$111.18B+1.6%+3.24%
Jan 29, 2026Q1 FY26$2.67$2.85+6.7%$138.39B$143.76B+3.9%+0.46%
Oct 30, 2025Q4 FY25$1.73$1.85+6.9%$102.23B$102.47B+0.2%−0.38%
View details

Financial highlights

12 quartersQ2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26Q3 FY26
Revenue$95.36B$94.04B$102.47B$143.76B$111.18B$109.42B
Gross profit$44.87B$43.72B$48.34B$69.23B$54.78B$54.77B
Operating income$29.59B$28.20B$32.43B$50.85B$35.89B$35.70B
Net income$24.78B$23.43B$27.47B$42.10B$29.58B$29.79B
Diluted EPS$1.65$1.57$1.85$2.84$2.01$2.03
Gross margin47.1%46.5%47.2%48.2%49.3%50.1%
Operating margin31.0%30.0%31.6%35.4%32.3%32.6%

Fiscal years (4-quarter sums)FY21 $365.82B · FY22 $394.33B · FY23 $383.29B · FY24 $391.04B · FY25 $416.16B

Revenue by product · Q3 FY26

IPhone$54.25B · 50%
Service$30.74B · 28%
Mac$10.35B · 9%
Wearables, Home And Accessories$7.88B · 7%
IPad$6.19B · 6%

Revenue by geography · Q3 FY26

Americas Segment$45.78B · 42%
Europe Segment$29.40B · 27%
Greater China Segment$18.82B · 17%
Rest Of Asia Pacific Segment$8.87B · 8%
Japan Segment$6.55B · 6%

Balance sheet, Jun 27, 2026Cash & short-term investments $62.40B · Total debt $84.31B · Total assets $383.27B · Shareholders' equity $107.52B

Dividends

Next ex-date
Nov 10, 2026
estimated · in 73 days
Annual dividend
$1.06
per share
Dividend yield
0.33%
Schedule
Quarterly
4 payments a year

Raised for 13 straight years — most recently to $0.27 from $0.26 in May 2026. To collect a payout, hold shares through the close before the ex-date.

History

Ex-dateRecordPaidAmountNote
Aug 10, 2026Aug 10Aug 13$0.27
May 11, 2026May 11May 14$0.27raised from $0.26
Feb 9, 2026Feb 9Feb 12$0.26
Nov 10, 2025Nov 10Nov 13$0.26
Aug 11, 2025Aug 11Aug 14$0.26
May 12, 2025May 12May 15$0.26raised from $0.25
Feb 10, 2025Feb 10Feb 13$0.25
Nov 8, 2024Nov 11Nov 14$0.25
View details

Ownership

Institutions 110.31%Insiders 0.06%

A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.

Shares outstanding 14.69B · Float 14.67B · 99.9% free float

Top shareholders13F · 13D/G · Form 4

HolderShares% outstandingFormFiled
BlackRock, Inc.1.16B7.92%13FAug 7, 2026
Vanguard Capital Management LLC959.11M6.53%13FAug 13, 2026
State Street Corp615.13M4.19%13FAug 7, 2026
Geode Capital Management, LLC371.34M2.53%13FAug 12, 2026
Vanguard Portfolio Management LLC334.12M2.27%13FAug 13, 2026

Insider tradesForm 4

DateInsiderRoleSharesAvg price
Aug 25, 2026Jennifer Newsteadofficer: SVP, GC and Secretary−1,439$310.95
Aug 18, 2026Jennifer Newsteadofficer: SVP, GC and Secretary−1,439$307.49
Aug 11, 2026Jennifer Newsteadofficer: SVP, GC and Secretary−1,439$307.75
Jun 16, 2026Ben Bordersofficer: Principal Accounting Officer−116$295.14
May 27, 2026Arthur D. Levinsondirector−50,000$311.02
View details

Business

Apple designs premium consumer hardware — the iPhone above all — and sells a widening set of services into the installed base those devices create. Half of revenue is the iPhone; a quarter is Services, the part that grows fastest and earns twice the gross margin of the hardware.

By product

iPhone50%+4%Flagship smartphone line — the primary revenue driver, sold across Pro, standard, and entry tiers.
Services26%+14%App Store, Apple Music, iCloud, Apple TV+, Apple Pay, and advertising — subscription and transaction revenue.
Wearables, Home and Accessories9%−4%Apple Watch, AirPods, HomePod, Beats, and hardware accessories.
Mac8%+12%Personal computers — MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro, all on Apple Silicon.
iPad7%+5%Tablet lineup — iPad Pro, iPad Air, iPad, and iPad mini, running iPadOS.

By segment

Americas43%+7%North and South America — largest geographic segment by revenue.
Europe27%+10%European countries, India, the Middle East and Africa — second-largest segment.
Greater China15%−4%China mainland, Hong Kong and Taiwan — third-largest segment, facing intensifying local competition.
Rest of Asia Pacific8%+10%Australia, New Zealand, and Asian countries not in Greater China or Japan.
Japan7%+15%Japan — smallest geographic segment, with strong iPhone loyalty and yen-denominated revenue.

Shares of FY2025 revenue ($416.2B) and change on FY2024, from Apple's 10-K.

Peers

  • Alphabet Class A

    Android OS, Pixel hardware, and Google Play rival iOS, iPhone, and App Store.

  • Microsoft

    Contests Mac/iPad in PC OS, productivity SaaS, and on-device AI.

  • Amazon

    Prime Video, Echo, and Alexa rival Apple TV+, Apple Music, and HomePod.

  • Spotify

    World's largest music streaming platform competes directly with Apple Music.

  • Netflix

    301.6M-subscriber video platform competes with Apple TV+ for streaming share.

  • Qualcomm

    Snapdragon powers Android rivals; Apple's C1 modem displaces Qualcomm chips.

CompareAfter-hours close

CompanyPriceChange
Apple$320.07+0.15%$4.70T36.634.710.1+16.4%
Alphabet Class A$346.00−0.14%$4.19T17.425.89.4+24.2%
Microsoft$513.06−0.06%$3.81T28.626.211.5+17.8%
Amazon$266.10−0.11%$2.87T21.428.53.7+19.6%
Spotify$546.54−0.13%$112.56B38.738.55.2+10.5%
Netflix$81.62−0.12%$340.28B25.723.67.0+13.4%
Qualcomm$164.28+0.07%$172.40B18.717.73.9−4.0%
Median23.626.06.1+15.6%