American Rebel
Maker of safes, concealed carry goods and American Rebel Light Beer.
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Profile
American Rebel Holdings designs and markets branded safes, personal security products, apparel and accessories, and has expanded into American Rebel Light Beer. Its distribution depends on dealers, retailers, e-commerce channels and beer distributors as it tries to scale a patriotic-branded consumer-products portfolio.
American Rebel Holdings is a Nasdaq-listed consumer-products company built around patriotic lifestyle branding. It began as a designer, manufacturer and marketer of branded safes, personal security and self-defense products, then broadened into apparel, accessories and beverages. The 2022 acquisition of Champion Safe and related entities added established safe brands, manufacturing and dealer relationships, and safes remain the anchor business.
Products are sold through a dealer network, regional retailers, specialty safe, sporting goods, hunting and firearms stores, and online channels. The company entered beer through a master brewing agreement with Associated Brewing; American Rebel Light Beer launched regionally in 2024 and is also offered online in many U.S. states. Execution depends on safe demand, retailer and distributor support, brand reputation, product quality, and management's ability to scale newer beverage and licensing initiatives while managing public-company listing and financing constraints.
Company facts
Key statistics
Year to date −100.0% · Average volume (30d) 603.1K
Analysts
No analyst consensus on record.
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 10, 2026Q2 FY26 | — | −$0.59 | — | — | $2.0M | — | +1.04% |
| Jun 3, 2026Q1 FY26 | — | −$32.44 | — | $1.9M | $1.9M | 0.0% | −21.68% |
| May 13, 2026Q1 FY26 | — | −$0.71 | — | — | $2.0M | — | −19.35% |
| Feb 25, 2026Q4 FY25 | — | −$17.54 | — | — | $2.3M | — | −6.38% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $2.5M | $2.8M | $1.9M | $2.3M | $2.0M | $2.0M | |
| Gross profit | $289.1K | −$31.4K | −$197.8K | −$257.7K | −$394.0K | −$280.2K | |
| Operating income | −$3.0M | −$4.2M | −$3.7M | −$3.9M | −$4.1M | −$4.7M | |
| Net income | −$5.1M | −$18.1M | −$5.2M | −$5.9M | −$7.0M | −$6.0M | |
| Diluted EPS | −$469.00 | −$106.80 | −$32.44 | −$1,754.40 | −$71.28 | −$0.59 | |
| Gross margin | 11.5% | -1.1% | -10.5% | -11.2% | -19.8% | -14.1% | |
| Operating margin | -118.1% | -147.7% | -196.0% | -171.0% | -208.7% | -238.2% |
Fiscal years (4-quarter sums)FY21 $986.8K · FY22 $8.4M · FY23 $16.2M · FY24 $11.4M · FY25 $9.5M
Balance sheet, Jun 30, 2026Cash & short-term investments $96.5K · Total debt $16.9M · Total assets $27.7M · Shareholders' equity $3.6M
Dividends
No dividends on record.
Ownership
Shares outstanding 24.27M · Float 12.52M · 51.6% free float
A split settled inside the quarter being compared, so quarter-on-quarter change is not shown.
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Kingsbury Capital Investment Advisors LLC | 38.3K | 0.16% | 13F | Aug 25, 2026 |
| Vanguard Fiduciary Trust Co | 24 | 0.00% | 13F | May 8, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 30, 2025 | Corey Allen Lambrecht | director, officer: President, COO | −330,098 | $0.9700 |
| Sep 30, 2025 | Charles Andrew JR Ross | director, officer: CEO | −175,000 | $0.9426 |
| Sep 23, 2025 | Corey Allen Lambrecht | director, officer: President, COO | −350,000 | $101,194.29 |
| Sep 25, 2025 | Charles Andrew JR Ross | director, officer: CEO | −175,000 | $1.04 |
Peers
Not reported.