Asure Software (ASUR)
Runs payroll, tax, HR, time, benefits, and compliance software for employers.
Something off on this page? Send us feedback.
Provides cloud-based payroll and human-capital-management software for employers and payroll-service partners. Revenue comes mainly from recurring payroll, tax, HR compliance, time, benefits, recruiting, marketplace, and funds-movement services, with the business concentrated in the United States.
Provides cloud-based HCM software and services for employers that need payroll, tax filing, HR compliance, time and attendance, recruiting, benefits administration, employee payment tools, and marketplace integrations. The platform is sold directly and through reseller partners that white-label Asure products for their own clients.
The model is compliance-heavy: payroll taxes, wage rules, benefits administration, personal data, biometric timekeeping data, client funds, and money-transmission licensing all shape the service. Growth depends on recurring employer usage, reseller relationships, acquired customer relationships, and the ability to keep payroll and tax workflows current across U.S. jurisdictions.
Company facts
Target rangeAs of Sep 2, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $19.7M · Total debt $74.9M · Total assets $477.9M · Shareholders' equity $197.8M
- Revenue
- $37.1M
- Operating income
- −$2.4M
- Net income
- −$4.4M
No dividends on record.
| Institutions112 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | ≈ 74.07% | 21.39M shares | |
| Insiders9 holders · as of Sep 2, 2026 | 9.14% | 2.64M shares | |
| Strategic holders1 holder · as of Nov 14, 2025 | 5.81% | 1.68M shares | |
| Otherremainder | ≈ 10.98% | 3.17M shares |
28.88M company shares as of Sep 3, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Evidence |
|---|---|---|---|
Private Capital Management, LLCInstitution | 14.56% | 4.20M | 13Fas of Jun 30, 2026 |
Needham Investment Management LLCInstitution | 9.12% | 2.64M | 13Fas of Jun 30, 2026 |
Jupiter Topco LLCInstitution | 6.34% | 1.83M | 13Fas of Jun 30, 2026 |
Calm Waters PartnershipInstitution | 5.92% | 1.71M | 13Gfiled Jul 16, 2026 ↗ |
Janus Henderson Group PLCStrategic | 5.81% | 1.68M | 13Gfiled Nov 14, 2025 ↗ |
| See all 25 → | |||
13F — a manager's quarterly holdings · 13D/13G — an ownership statement filed at 5% or more
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 11, 2026 | Bjorn Reynolds | director | −15,420 | $8.35 |
| Mar 11, 2026 | Eyal Goldstein | officer: Chief Revenue Officer | −20,000 | $9.09 |
- ADP
Scaled payroll, compliance, HR, benefits, and time-management incumbent.
- Paychex
SMB payroll and HR services incumbent with HCM, PEO, benefits, and tax reach.
- Paylocity
Cloud HR, payroll, finance, and IT platform for small to enterprise employers.
- Paycom Software
Single-database payroll and HR automation platform.
Compare
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Asure Software | $9.02 | −0.44% | $260.5M | — | 9.3 | 1.7 | +23.2% |
| ADP | $281.01 | −0.07% | $112.39B | 25.7 | 22.9 | 5.1 | +6.8% |
| Paychex | $124.00 | −1.31% | $44.10B | 25.4 | 20.8 | 6.8 | +12.5% |
| Paylocity | $157.00 | +1.60% | $8.28B | 31.4 | 17.5 | 4.7 | +11.0% |
| Paycom Software | $237.26 | +0.41% | $10.65B | 25.1 | 17.9 | 5.0 | +9.8% |
| Median | 25.5 | 19.4 | 5.0 | +10.4% |