Baosheng Media Group (BAOS)
Chinese intermediary for search, in-feed, mobile-app and social-media advertising.
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Provides SEM and non-SEM digital advertising services in China, advising on campaigns, securing media inventory and optimizing placements. Revenue comes chiefly from publisher rebates and incentives, while the Cayman holding-company structure separates shareholders from the PRC operating subsidiaries.
Provides SEM services across ranked-search and display-search advertising, plus non-SEM in-feed, mobile-app and social-media campaigns in China. Campaign teams advise on strategy, budgets and channel selection, acquire media inventory, configure and launch placements, then monitor and adjust performance. Pre-placement work optimizes promoted products and associated advertising materials.
Earns primarily publisher rebates and incentives, alongside net fees from advertisers, while gross billings flow through receivables and payables. Operations and revenue are entirely in China, and service delivery depends on media inventory access, authorized-agency relationships and publisher credit terms. Shareholders own the Cayman parent rather than the PRC operating subsidiaries, whose cash transfers remain subject to PRC restrictions.
Company facts
Categories
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Dec 31, 2025Cash & short-term investments $1.6M · Total debt $730.7K · Total assets $12.4M · Shareholders' equity $3.3M
- Revenue
- $286.0K
- Operating income
- −$3.2M
- Net income
- −$7.8M
No dividends on record.
254.1K ADS (1 ADS = 6 ordinary shares) as of Sep 3, 2026 · holders as of their latest filing
The share count is from the company's Dec 2022 annual report; nothing newer is on file here.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Evidence |
|---|---|---|---|
PBCY Investment LimitedInstitution | 10.25% | 26,042 | 13Gfiled Jul 15, 2025 ↗ |
AnRuiTai Investment LimitedInstitution | —22.56% of class, as filed | — | 13Gfiled Feb 11, 2022 ↗ |
Deng Guan Investment LimitedInstitution | —15.72% of class, as filed | — | 13Gfiled Feb 14, 2022 ↗ |
Majesty Enterprises LimitedInstitution | —7.33% of class, as filed | — | 13Gfiled Mar 16, 2021 ↗ |
Pubang Landscape Architecture Co., Ltd.Institution | —20.51% of class, as filed | — | 13Gfiled Feb 11, 2022 ↗ |
| See all 6 → | |||
13D/13G — an ownership statement filed at 5% or more
Insider tradesForm 4
No open-market trades in the last 12 months.
