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Earnings are out

BILI · NASDAQ · Internet Content & Information

Bilibili (ADR)

Operates a China-focused video community built around creators and interactive comments.

$16.60

After-hours close+0.01 (+0.06%)

At close$16.59(−1.04%)

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Profile

Bilibili Inc.BILICommunication Services

Combines a full-spectrum video community with value-added services, advertising, mobile games, and IP derivatives. Its China-focused platform pairs content and creators with an interactive comment system, while operations rest principally on PRC subsidiaries and VIEs.

Built around user-generated video and scrolling "bullet chatting" comments, the platform has broadened into a full-spectrum video community for younger generations in China. Its community connects aspiring users, content, creators, and their emotional bonds. Participation and interactive video consumption shape the community-first strategy.

Revenue comes from value-added services, advertising, mobile games, and IP derivatives and other services. Value-added offerings include live broadcasting, professionally generated video, audio drama, comics, paid fan content, and premium courses. The Cayman holding company operates principally through PRC subsidiaries, variable interest entities, and their subsidiaries, making its structure and PRC operating footprint central to the business.

Company facts

CEORui Chen

ListedMar 28, 2018

ExchangeNASDAQ

HeadquartersShanghai, China

CountryChina

Employees8,423

CIK0001723690

ISINUS0900401060

Key statistics

Market cap$6.96B

EPS (ttm)$0.5015

P/E (ttm)33.10

ROE9.8%

P/B2.96

P/S1.52

Dividend yield—

Beta1.64vs XLC 0.33

Year to date −37.1% · Average volume (30d) 2.5M

Analysts

Price target, next 12 months$29.00+74.7%Median of 24 analysts · vs the Aug 28 close

ConsensusBuy20 of 24 analysts rate it buy or better

Ratings

Strong buyBuyHoldSellStrong sell

Target range

Last close $16.60

High$30.00+80.7%

Median$29.00+74.7%

Low$27.00+62.7%

12 months agoNowIn 12 months

Latest analyst notes

Date	Firm	Action	Prior rating	Rating	Prior target	Target
Aug 28, 2026	Piper Sandler	Target				$29
Aug 27, 2026	Morgan Stanley	Reiterate		Overweight	$14	$27
May 19, 2026	Macquarie	Target			$36.03	$30
Apr 13, 2026	Morgan Stanley	Upgrade	Equal Weight	Overweight
Mar 27, 2026	Citigroup	Upgrade	Neutral	Buy

Earnings

EPS

Estimate$0.27

ReportedDue Nov 12, 2026

Revenue

Estimate$1.23B

ReportedDue Nov 12, 2026

History

Report date	EPS est	EPS	Surprise	Revenue est	Revenue	Surprise	Next session
Aug 27, 2026Q2 FY26	$0.23	$0.23	0.0%	$1.17B	$1.17B	+0.2%	+3.84%
May 19, 2026Q1 FY26	$0.17	$0.19	+11.8%	$1.09B	$1.08B	−0.3%	−8.50%
Mar 5, 2026Q4 FY25	$0.27	$0.28	+3.7%	$1.16B	$1.19B	+2.3%	−3.44%
Nov 13, 2025Q3 FY25	$0.21	$0.24	+16.2%	$1.15B	$1.08B	−5.8%	+1.12%

View details

Financial highlights

	Q1 FY25	Q2 FY25	Q3 FY25	Q4 FY25	Q1 FY26	Q2 FY26
Revenue	$1.04B	$1.09B	$1.14B	$1.24B	$1.11B	$1.18B
Gross profit	$377.8M	$398.1M	$419.3M	$458.5M	$410.1M	$444.5M
Operating income	$2.2M	$37.4M	$52.7M	$75.0M	$24.7M	$55.3M
Net income	−$1.4M	$32.6M	$70.0M	$76.4M	$31.0M	$51.0M
Diluted EPS	−$0.00	$0.08	$0.16	$0.17	$0.07	$0.11
Gross margin	36.3%	36.5%	36.7%	37.0%	37.1%	37.7%
Operating margin	0.2%	3.4%	4.6%	6.1%	2.2%	4.7%

Fiscal years (4-quarter sums)FY21 $2.88B · FY22 $3.26B · FY23 $3.35B · FY24 $3.99B · FY25 $4.52B

Revenue by product · FY25

Value Added Services$1.77B · 42%

Advertising$1.50B · 35%

Mobile Game Services$951.5M · 23%

Balance sheet, Jun 30, 2026Cash & short-term investments $3.62B · Total debt $1.42B · Total assets $6.32B · Shareholders' equity $2.37B

Dividends

No dividends on record.

Ownership

Institutions 6.48%27.20M sharesInsiders 19.40%81.38M sharesOther 74.12%310.88M shares

Shares outstanding 419.46M · Float —

Float — provider float is below the insider stake.

The provider's float is smaller than the insider stake it should exclude, so it is not shown.

Top shareholders13F · 13D/G · Form 4

Holder	Shares	% outstanding	Form	Filed
Rui Chen · director, 10 percent owner, officer: Chairman of the Board and CEO	48.03M	11.45%	Form 4	Mar 17, 2026
Yi Xu · director, officer: President	24.51M	5.84%	Form 4	Mar 17, 2026
Norges Bank	17.64M	5.17%	13G	Apr 28, 2026
Ni Li · director, officer: Vice Chairwoman and COO	8.20M	1.95%	Form 4	Mar 17, 2026
Morgan Stanley	3.80M	0.91%	13F	Aug 13, 2026

Insider tradesForm 4

Nothing filed in the last 12 months.