BrilliA

Coordinates the design, sourcing and delivery of ladies' intimate apparel for global brands, selling mainly bras alongside panties, bodysuits, swimwear, tops and related garments. Bra Pro manages customer sales and marketing, while Indonesian subsidiary MAP develops samples, procures materials, oversees outsourced production, performs quality checks and handles logistics.

Operates an asset-light supply chain: textiles and foam pads are sourced from China and Indonesia, and third-party garment manufacturers perform cutting, sewing and finishing. The model emphasizes intricate, skill-intensive products, quick conversion of customer concepts into samples and production-quality control.

Expands the operating base with DIANA online lingerie sales in Indonesia, an exclusive Jockey license and a Japan athleisure sourcing collaboration. Orders are placed individually rather than under long-term supply agreements, while production depends on external suppliers and Indonesian manufacturing partners.