Cricut (CRCT)
Builds connected cutting machines, Design Space software, subscriptions, and creative materials.
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Sells connected cutting machines, Design Space software, Cricut Access subscriptions, accessories, and project materials for home creators. Revenue comes from both Products and Platform, with Products still larger annually while subscriptions and digital services carry the more recurring platform model.
Sells a connected creative platform for home creators, anchored by Cricut Maker, Explore, Joy, and Venture cutting machines. Design Space, Cricut Access, digital content, heat presses, tools, blades, adhesive vinyl, iron-on vinyl, and other materials turn the hardware purchase into an ongoing project ecosystem.
Operates from South Jordan, Utah, with employees inside and outside the United States and distribution through major online and store-based retailers plus Cricut.com. The model depends on keeping machine owners active in Design Space, converting a portion into paid subscribers, and replenishing accessory and material purchases.
Products remain the larger annual segment, while Platform has been the steadier growth engine. Controlled-company voting power and customer sensitivity around software access shape the public-company profile.
Company facts
Categories
Target rangeAs of Sep 2, 2026
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 19, 2026 | Goldman Sachs | Reiterate | Sell | $3.75 | $4.50 | |
| Aug 5, 2026 | Morgan Stanley | Reiterate | Underweight | $6 | $3.70 | |
| May 6, 2026 | Goldman Sachs | Target | $5.75 | $3.75 | ||
| Mar 4, 2026 | Barclays | Target | $4 | |||
| Apr 14, 2025 | Citigroup | Downgrade | Neutral | Sell |
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $286.3M · Total debt $10.4M · Total assets $585.7M · Shareholders' equity $368.2M
- Revenue
- $156.3M
- Operating income
- $47.4M
- Net income
- $39.1M
To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Jul 7, 2026 | Jul 7 | Jul 21 | $0.10 | |
| Jan 6, 2026 | Jan 6 | Jan 20 | $0.10 | |
| Jul 7, 2025 | Jul 7 | Jul 21 | $0.85 | special dividend |
| Jan 7, 2025 | Jan 7 | Jan 21 | $0.10 | |
| Jul 2, 2024 | Jul 2 | Jul 19 | $0.50 | special dividend |
| Jun 30, 2023 | Jul 3 | Jul 17 | $1.00 | special dividend |
| Jan 31, 2023 | Feb 1 | Feb 15 | $0.35 | special dividend |
| Institutions159 holders · as of Jun 30, 2026 · largest filers plus last quarter's tail | ≈ 14.39% | 30.14M shares | |
| Insiders10 holders · as of Aug 26, 2026 | 14.83% | 31.06M shares | |
| Strategic holders2 holders · as of Apr 10, 2026 | 59.31% | 124.22M shares | |
| Otherremainder | ≈ 11.47% | 24.02M shares |
209.44M company shares as of Sep 3, 2026 · institutions as of Jun 30, 2026 · holders as of their latest filing
This quarter's institutional total failed a plausibility check; shown: the largest filers plus last quarter's remainder.
This company has 2 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Evidence |
|---|---|---|---|
Petrus Trust Company, LTA1Strategic10 percent owner | 57.72% | 120.88M B | 13Gfiled Apr 10, 2026 ↗ |
Arora AshishInsiderdirector, 10 percent owner, officer: Chief Executive Officer | 12.43% | 5.78M A · 20.26M B | Form 4filed Aug 19, 2026 ↗ |
BlackRock, Inc.Institution | 2.04% | 4.27M A | 13Fas of Jun 30, 2026 |
BlackRock, Inc.Strategic | 1.59% | 3.34M | 13D/Gfiled Jan 29, 2024 ↗ |
Vanguard Portfolio Management LLCInstitution | 1.12% | 2.35M A | 13Fas of Jun 30, 2026 |
| See all 25 → | |||
- Petrus Trust Company, LTA's transaction reports restate only vehicles that traded; the 2026 ownership statement (120.88M) is used instead.
13F — a manager's quarterly holdings · 13D/13G — an ownership statement filed at 5% or more · Form 4 — an insider's transaction report
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 25, 2026 | Ryan Harmer | officer: Principal Accounting Officer | −10,000 | $5.70 |
| Aug 19, 2026 | Arora Ashish | director, 10 percent owner, officer: Chief Executive Officer | −60,000 | $5.48 |
| Aug 18, 2026 | Arora Ashish | director, 10 percent owner, officer: Chief Executive Officer | −60,000 | $5.53 |
| Aug 17, 2026 | Arora Ashish | director, 10 percent owner, officer: Chief Executive Officer | −60,000 | $5.60 |
| Aug 13, 2026 | Ryan Harmer | officer: Principal Accounting Officer | −5,000 | $6.00 |
