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CREX · NASDAQ · Software - Application

Creative Realities

Builds digital-signage and customer-engagement systems alongside media and AdTech services.

$2.81

After-hours close−0.02 (−0.53%)

At close$2.83(−4.07%)

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Profile

Creative Realities, Inc.CREXInformation Technology

Builds digital merchandising, omnichannel engagement, and interactive-assistant systems, with related software and integration capabilities. Its North American footprint includes the acquired Cineplex Digital Media retail-media network.

Digital merchandising and omnichannel customer-engagement systems sit alongside interactive shopping assistants, advisors, and kiosks. The offering also covers its associated media management, distribution, device management, product management, software services, workflow, and integration capabilities.

The operating business was acquired through the merger with Creative Realities, LLC and has since expanded through acquisitions, including Reflect Systems. The 2025 acquisition of Cineplex Digital Media added a Canadian mall retail-media network to the North American footprint.

Digital-signage technology, software, managed and integrated customer-engagement systems, and the acquired retail-media network make up the current business.

Company facts

CEORichard Mills

ListedNov 27, 2006

ExchangeNASDAQ

HeadquartersLouisville, KY

CountryUnited States

Employees238

CIK0001356093

ISINUS22530J3095

Key statistics

Market cap$37.3M

EPS (ttm)−$2.11

P/E (ttm)−1.35

ROE-64.1%

P/B0.6322

P/S0.5162

Dividend yield—

Beta1.32vs XLK 0.21

Year to date +1.3% · Average volume (30d) 29.0K

Analysts

Price target, next 12 months$7.00+145.6%Median of 3 analysts · vs the Aug 28 close

ConsensusBuy3 of 3 analysts rate it buy or better

Ratings

Strong buyBuyHoldSellStrong sell

Target range

Last close $2.85

High$7.00+145.6%

Median$7.00+145.6%

Low$7.00+145.6%

12 months agoNowIn 12 months

Latest analyst notes

Date	Firm	Action	Prior target	Target
Jul 24, 2026	Industrial Alliance Securities	Target	$9	$7
Apr 15, 2026	Industrial Alliance Securities	Target		$9

Earnings

EPS

Estimate−$0.23

ReportedDue Nov 11, 2026

Revenue

Estimate$26.1M

ReportedDue Nov 11, 2026

History

Report date	EPS est	EPS	Surprise	Revenue est	Revenue	Surprise	Next session
Aug 13, 2026Q2 FY26	−$0.29	−$0.41	−41.4%	$21.7M	$21.5M	−1.1%	+12.00%
May 15, 2026Q1 FY26	−$0.47	−$0.74	−59.1%	$16.5M	$16.3M	−1.0%	−4.80%
Apr 14, 2026Q1 FY26	−$0.07	−$0.21	−200.0%	$25.3M	$23.9M	−5.3%	−2.08%
Nov 12, 2025Q3 FY25	−$0.08	−$0.32	−300.0%	$22.3M	$10.5M	−52.6%	−0.75%

View details

Financial highlights

	Q1 FY25	Q2 FY25	Q3 FY25	Q4 FY25	Q1 FY26	Q2 FY26
Revenue	$9.7M	$13.0M	$10.5M	$23.9M	$16.3M	$21.5M
Gross profit	$4.5M	$5.0M	$4.8M	$11.5M	$5.6M	$8.3M
Operating income	−$722.0K	−$1.3M	−$7.3M	$457.0K	−$6.2M	−$2.7M
Net income	$3.4M	−$1.8M	−$7.9M	−$2.0M	−$7.5M	−$3.9M
Diluted EPS	$0.32	−$0.17	−$0.75	−$0.21	−$0.74	−$0.41
Gross margin	45.7%	38.5%	45.3%	47.9%	34.2%	38.6%
Operating margin	-7.4%	-10.2%	-68.9%	1.9%	-38.0%	-12.8%

Fiscal years (4-quarter sums)FY21 $18.4M · FY22 $43.4M · FY23 $45.2M · FY24 $50.9M · FY25 $57.2M

Balance sheet, Jun 30, 2026Cash & short-term investments $10.7M · Total debt $41.5M · Total assets $142.9M · Shareholders' equity $47.6M

Dividends

No dividends on record.

Ownership

Institutions 18.61%2.44M sharesInsiders 10.62%1.39M sharesOther 70.77%9.27M shares

Shares outstanding 13.10M · Float 10.71M · 81.8% free float

Top shareholders13F · 13D/G · Form 4

Holder	Shares	% outstanding	Form	Filed
North Run Strategic Opportunities Fund I GP, LLC	10.00M	19.90%	13D	Nov 14, 2025
BCOM Holdings, LP	1.73M	14.13%	13D	Jan 7, 2026
Richard C. Mills · director, officer: Chief Executive Officer	952.6K	7.27%	Form 4	Jul 2, 2026
Lytton Laurence W	914.2K	8.70%	13G	May 15, 2026
Mink Brook Asset Management LLC	763.4K	7.30%	13G	Apr 6, 2026

Insider tradesForm 4

Date	Insider	Role	Shares	Avg price
Jun 30, 2026	Tamra L. Koshewa	officer: Chief Financial Officer	+28,571	$3.50
Jun 30, 2026	Richard C. Mills	director, officer: Chief Executive Officer	+200,000	$3.50
Jan 6, 2026	Slipstream Communications, LLC	10 percent owner	−1,425,485	$2.52