Deckers Brands
Markets HOKA performance footwear, UGG lifestyle products, and Teva outdoor footwear.
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Profile
Markets HOKA performance and lifestyle footwear, UGG lifestyle footwear and accessories, and Teva outdoor footwear through wholesale and direct-to-consumer channels. HOKA and UGG generate nearly all sales, while independent manufacturers produce every product.
Designs and markets footwear, apparel, and accessories through three proprietary brands. HOKA spans running, trail, hiking, fitness, and lifestyle footwear, with related apparel and accessories; UGG covers premium lifestyle footwear, apparel, and accessories; Teva focuses on sandals and other outdoor footwear. These brands are reported as HOKA, UGG, and Other brands, which consists primarily of Teva.
Reaches customers through wholesale retailers and distributors as well as brand e-commerce sites and company-owned stores, with the United States contributing most sales and international markets a substantial share. Each brand has distinct product development, marketing, and marketplace placement for its performance, lifestyle, or outdoor position. Revenue is concentrated in HOKA and UGG, while all products are made by independent manufacturers, predominantly in Vietnam and Indonesia.
Company facts
Categories
Key statistics
Year to date −17.8% · Average volume (30d) 2.5M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Rating | Prior target | Target |
|---|---|---|---|---|---|
| Jul 24, 2026 | Needham | Reiterate | Buy | $138 | $125 |
| Jul 24, 2026 | Stifel Nicolaus | Target | $144 | $133 | |
| Jul 24, 2026 | Robert W. Baird | Target | $125 | $115 | |
| Jul 24, 2026 | Wells Fargo | Reiterate | Underweight | $90 | $85 |
| Jul 24, 2026 | Barclays | Reiterate | Overweight | $141 | $133 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jul 23, 2026Q1 FY27 | $0.88 | $0.94 | +6.8% | $1.02B | $1.02B | +0.1% | −0.20% |
| May 21, 2026Q4 FY26 | $0.83 | $0.96 | +15.5% | $1.09B | $1.12B | +3.1% | +3.95% |
| Jan 29, 2026Q3 FY26 | $2.77 | $3.33 | +20.2% | $1.87B | $1.96B | +4.7% | +19.46% |
| Oct 23, 2025Q2 FY26 | $1.58 | $1.82 | +15.2% | $1.42B | $1.43B | +0.8% | −15.21% |
Financial highlights
| 12 quarters | Q4 FY25 | Q1 FY26 | Q2 FY26 | Q3 FY26 | Q4 FY26 | Q1 FY27 | |
|---|---|---|---|---|---|---|---|
| Revenue | $1.02B | $964.5M | $1.43B | $1.96B | $1.12B | $1.02B | |
| Gross profit | $579.8M | $537.9M | $803.8M | $1.17B | $644.6M | $575.2M | |
| Operating income | $173.9M | $165.3M | $326.5M | $614.4M | $156.7M | $155.3M | |
| Net income | $151.4M | $139.2M | $268.2M | $481.1M | $135.6M | $130.0M | |
| Diluted EPS | $0.99 | $0.93 | $1.81 | $3.33 | $0.96 | $0.94 | |
| Gross margin | 56.7% | 55.8% | 56.2% | 59.8% | 57.6% | 56.4% | |
| Operating margin | 17.0% | 17.1% | 22.8% | 31.4% | 14.0% | 15.2% |
Fiscal years (4-quarter sums)FY22 $3.15B · FY23 $3.63B · FY24 $4.29B · FY25 $4.99B · FY26 $5.47B
Revenue by product · Q1 FY27
Revenue by geography · Q1 FY27
Balance sheet, Jun 30, 2026Cash & short-term investments $1.60B · Total debt $472.3M · Total assets $3.87B · Shareholders' equity $2.30B
Dividends
No dividends on record.
Ownership
A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.
Shares outstanding 136.18M · Float 135.18M · 99.3% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 13.53M | 9.94% | 13F | Aug 7, 2026 |
| Vanguard Capital Management LLC | 9.18M | 6.74% | 13F | Aug 13, 2026 |
| State Street Corp | 6.32M | 4.64% | 13F | Aug 7, 2026 |
| Vanguard Portfolio Management LLC | 5.94M | 4.36% | 13F | Aug 13, 2026 |
| FMR LLC | 5.29M | 3.88% | 13F | Aug 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Feb 13, 2026 | Lauri M. Shanahan | director | −4,682 | $114.84 |
| Feb 13, 2026 | Robin Spring-Green | officer: President, Hoka | −347 | $113.78 |
| Feb 13, 2026 | Anne Spangenberg | officer: President, Fashion Lifestyle | −4,063 | $116.02 |
| Oct 31, 2025 | Angela Ogbechie | officer: Chief Supply Chain Officer | −1,460 | $81.45 |
| Sep 8, 2025 | Maha Saleh Ibrahim | director | −300 | $118.02 |
Peers
- Nike
Broad performance and lifestyle footwear rival
- On
Premium running and outdoor specialist against HOKA
- Crocs
Casual comfort footwear rival through Crocs and HEYDUDE
- Wolverine Worldwide
Saucony, Merrell and Chaco overlap with HOKA and Teva
- Columbia Sportswear
SOREL and Columbia footwear contest outdoor lifestyle
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Deckers Brands | $88.07 | +0.36% | $11.95B | 12.5 | 11.5 | 2.2 | +5.7% |
| Nike | $39.55 | −0.10% | $58.60B | 18.9 | 23.3 | 1.3 | −1.1% |
| On | $28.93 | +0.24% | $9.62B | 19.6 | 14.7 | 2.4 | +11.6% |
| Crocs | $124.64 | +1.99% | $5.86B | 10.6 | 8.4 | 1.4 | +2.6% |
| Wolverine Worldwide | $20.34 | 0.00% | $1.67B | 15.6 | 11.7 | 0.9 | +6.8% |
| Columbia Sportswear | $58.01 | −0.05% | $2.97B | 15.1 | 15.1 | 0.9 | +1.5% |
| Median | 15.6 | 14.7 | 1.3 | +2.6% |