GoPro
Builds action cameras and a subscription-based capture-to-share workflow.
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Profile
Sells wearable and mountable cameras, accessories, subscriptions, and services around the HERO capture workflow. Hardware remains the primary revenue source, while cloud upload, mobile editing, and sharing extend the product experience.
Wearable and mountable cameras sit at the center of a product system built around capturing active pursuits. HERO cameras, mounts, and wearable accessories form the hardware base, while the Quik app supports mobile editing and sharing.
The business combines hardware sales with subscription and services, extending the camera workflow into cloud upload, mobile access, editing, and sharing. The subscription service launched in the United States and serves an end-to-end storytelling workflow.
Founded in 2004 by Nicholas Woodman, the company remains founder-led. Current execution depends on product introductions, subscriber retention, workforce reductions, and the board’s strategic-alternatives review.
Company facts
Categories
Key statistics
Year to date −58.9% · Average volume (30d) 6.0M
Analysts
Ratings
Target range
Latest analyst notes
No analyst notes in the last 24 months.
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 10, 2026Q2 FY26 | $0.02 | −$0.21 | −1,150.0% | $151.5M | $104.9M | −30.7% | −11.45% |
| May 11, 2026Q1 FY26 | −$0.03 | −$0.35 | −1,066.7% | $137.5M | $99.1M | −28.0% | −14.39% |
| Mar 5, 2026Q4 FY25 | $0.04 | −$0.02 | −150.0% | $244.7M | $201.7M | −17.6% | −24.00% |
| Nov 6, 2025Q3 FY25 | −$0.03 | −$0.09 | −200.0% | $211.2M | $162.9M | −22.9% | −10.00% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $134.3M | $152.6M | $162.9M | $201.7M | $99.1M | $104.9M | |
| Gross profit | $43.1M | $54.7M | $57.2M | $64.2M | $4.3M | $31.7M | |
| Operating income | −$45.2M | −$14.0M | −$15.9M | −$8.1M | −$57.2M | −$39.0M | |
| Net income | −$46.7M | −$16.4M | −$21.3M | −$9.1M | −$80.8M | −$51.0M | |
| Diluted EPS | −$0.30 | −$0.10 | −$0.13 | −$0.06 | −$0.50 | −$0.30 | |
| Gross margin | 32.1% | 35.8% | 35.1% | 31.8% | 4.3% | 30.2% | |
| Operating margin | -33.7% | -9.2% | -9.8% | -4.0% | -57.8% | -37.1% |
Fiscal years (4-quarter sums)FY21 $1.16B · FY22 $1.09B · FY23 $1.01B · FY24 $801.5M · FY25 $651.5M
Revenue by product · Q2 FY26
Revenue by geography · Q2 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $27.3M · Total debt $86.0M · Total assets $398.5M · Shareholders' equity −$32.7M
Dividends
No dividends on record.
Ownership
Shares outstanding 171.11M · Float 163.80M · 95.7% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Fischbach Mark Edward | 13.50M | 8.50% | 13G | Aug 20, 2026 |
| Brumder William George · 10 percent owner | 10.85M | 6.34% | Form 4 | Sep 26, 2025 |
| BlackRock, Inc. | 9.36M | 5.47% | 13F | Aug 7, 2026 |
| Vanguard Capital Management LLC | 5.94M | 3.47% | 13F | Aug 13, 2026 |
| Acadian Asset Management LLC | 5.80M | 3.39% | 13F | Aug 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jul 9, 2026 | Nicholas Woodman | director, 10 percent owner, officer: CEO, Chairman of the Board | +19,280,205 | $0.7780 |
| May 20, 2026 | Brian Mcgee | officer: President and COO | −130,631 | $0.9729 |
| May 18, 2026 | Jason Christopher Stephen | officer: SVP, General Counsel | −16,894 | $1.11 |
| Feb 20, 2026 | Brian Mcgee | officer: EVP, CFO and COO | −59,509 | $0.7921 |
| Feb 18, 2026 | Jason Christopher Stephen | officer: SVP, General Counsel | −5,393 | $0.7973 |
Peers
- Sony (ADR)
Rugged Action Cam and POV-video overlap
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| GoPro | $0.5990 | −0.15% | $102.6M | — | — | 0.2 | −31.3% |
| Sony (ADR) | $24.71 | −0.56% | $145.93B | — | 28.9 | 1.8 | −1.6% |
| Median | — | 28.9 | 1.8 | −1.6% |



