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GPRO · NASDAQ · Consumer Electronics

GoPro

Builds action cameras and a subscription-based capture-to-share workflow.

$0.5990
After-hours close−0.00 (−0.15%)
At close$0.5999(−0.86%)
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Profile

GoPro, Inc.GPROInformation Technology

Sells wearable and mountable cameras, accessories, subscriptions, and services around the HERO capture workflow. Hardware remains the primary revenue source, while cloud upload, mobile editing, and sharing extend the product experience.

Wearable and mountable cameras sit at the center of a product system built around capturing active pursuits. HERO cameras, mounts, and wearable accessories form the hardware base, while the Quik app supports mobile editing and sharing.

The business combines hardware sales with subscription and services, extending the camera workflow into cloud upload, mobile access, editing, and sharing. The subscription service launched in the United States and serves an end-to-end storytelling workflow.

Founded in 2004 by Nicholas Woodman, the company remains founder-led. Current execution depends on product introductions, subscriber retention, workforce reductions, and the board’s strategic-alternatives review.

Company facts

CEONicholas Woodman
ListedJun 26, 2014
ExchangeNASDAQ
HeadquartersSan Mateo, CA
CountryUnited States
Employees636
CIK0001500435
ISINUS38268T1034

Key statistics

Market cap$102.6M
EPS (ttm)−$0.9865
P/E (ttm)−0.6081
ROE-529.6%
P/B−3.14
P/S0.1805
Dividend yield
Beta3.22vs XLK 0.08

Year to date −58.9% · Average volume (30d) 6.0M

Analysts

Price target, next 12 months$5.00+733.3%Median of 28 analysts · vs the Aug 28 close
ConsensusHold6 of 28 analysts rate it buy or better

Ratings

Target range

Latest analyst notes

No analyst notes in the last 24 months.

Earnings

EPS

Estimate−$0.14
ReportedDue Nov 5, 2026

Revenue

Estimate$206.2M
ReportedDue Nov 5, 2026

History

Report dateEPS estEPSSurpriseRevenue estRevenueSurpriseNext session
Aug 10, 2026Q2 FY26$0.02−$0.21−1,150.0%$151.5M$104.9M−30.7%−11.45%
May 11, 2026Q1 FY26−$0.03−$0.35−1,066.7%$137.5M$99.1M−28.0%−14.39%
Mar 5, 2026Q4 FY25$0.04−$0.02−150.0%$244.7M$201.7M−17.6%−24.00%
Nov 6, 2025Q3 FY25−$0.03−$0.09−200.0%$211.2M$162.9M−22.9%−10.00%
View details

Financial highlights

12 quartersQ1 FY25Q2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26
Revenue$134.3M$152.6M$162.9M$201.7M$99.1M$104.9M
Gross profit$43.1M$54.7M$57.2M$64.2M$4.3M$31.7M
Operating income−$45.2M−$14.0M−$15.9M−$8.1M−$57.2M−$39.0M
Net income−$46.7M−$16.4M−$21.3M−$9.1M−$80.8M−$51.0M
Diluted EPS−$0.30−$0.10−$0.13−$0.06−$0.50−$0.30
Gross margin32.1%35.8%35.1%31.8%4.3%30.2%
Operating margin-33.7%-9.2%-9.8%-4.0%-57.8%-37.1%

Fiscal years (4-quarter sums)FY21 $1.16B · FY22 $1.09B · FY23 $1.01B · FY24 $801.5M · FY25 $651.5M

Revenue by product · Q2 FY26

Hardware$76.0M · 72%
Subscription And Services$29.0M · 28%

Revenue by geography · Q2 FY26

Americas$68.6M · 40%
United States$65.9M · 39%
EMEA$20.1M · 12%
Asia Pacific$16.2M · 9%

Balance sheet, Jun 30, 2026Cash & short-term investments $27.3M · Total debt $86.0M · Total assets $398.5M · Shareholders' equity −$32.7M

Dividends

No dividends on record.

Ownership

Institutions 40.01%68.46M sharesInsiders 3.13%5.36M sharesOther 56.86%97.28M shares

Shares outstanding 171.11M · Float 163.80M · 95.7% free float

Top shareholders13F · 13D/G · Form 4

HolderShares% outstandingFormFiled
Fischbach Mark Edward13.50M8.50%13GAug 20, 2026
Brumder William George · 10 percent owner10.85M6.34%Form 4Sep 26, 2025
BlackRock, Inc.9.36M5.47%13FAug 7, 2026
Vanguard Capital Management LLC5.94M3.47%13FAug 13, 2026
Acadian Asset Management LLC5.80M3.39%13FAug 13, 2026

Insider tradesForm 4

DateInsiderRoleSharesAvg price
Jul 9, 2026Nicholas Woodmandirector, 10 percent owner, officer: CEO, Chairman of the Board+19,280,205$0.7780
May 20, 2026Brian Mcgeeofficer: President and COO−130,631$0.9729
May 18, 2026Jason Christopher Stephenofficer: SVP, General Counsel−16,894$1.11
Feb 20, 2026Brian Mcgeeofficer: EVP, CFO and COO−59,509$0.7921
Feb 18, 2026Jason Christopher Stephenofficer: SVP, General Counsel−5,393$0.7973
View details

Peers

CompareAfter-hours close

CompanyPriceChange
GoPro$0.5990−0.15%$102.6M0.2−31.3%
Sony (ADR)$24.71−0.56%$145.93B28.91.8−1.6%
Median28.91.8−1.6%