Hilton
Franchises and manages a global hotel portfolio spanning luxury through extended stay.
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Profile
Franchises and manages hotels across luxury, full-service, focused-service, and extended-stay brands, earning mainly royalties, management fees, and licensing income from third-party owners and partners. A small owned-and-leased portfolio sits beside a global fee-based network supported by Hilton Honors and shared booking, marketing, and technology systems.
Franchises and manages hotels and resorts across luxury, lifestyle, full-service, focused-service, and extended-stay categories, while leasing a small property group. Brands range from Waldorf Astoria, Conrad, and Hilton Hotels & Resorts to DoubleTree, Hampton, Hilton Garden Inn, Homewood Suites, and Home2 Suites.
Most locations are owned by third parties. Revenue comes primarily from franchise royalties, management fees, and licensing tied to brands, booking channels, co-branded cards, strategic hotel partners, and Hilton Grand Vacations. Brand standards, reservations technology, marketing, and Hilton Honors connect owners with travelers across U.S. and international markets.
Growth depends on owners funding new hotels and renovations, while fees track room demand and hotel revenue. Results also rely on consistent franchisee execution, brand reputation, loyalty engagement, and travel conditions.
Company facts
Categories
Key statistics
Year to date +9.9% · Average volume (30d) 1.9M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 14, 2026 | UBS | Reiterate | Buy | $371 | $363 | |
| Aug 12, 2026 | Deutsche Bank | Upgrade | Hold | Buy | $287 | $365 |
| Aug 11, 2026 | CICC | Initiate | Outperform | |||
| Jul 29, 2026 | Barclays | Reiterate | Overweight | $367 | $368 | |
| Jul 21, 2026 | Evercore ISI | Upgrade | Outperform |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jul 28, 2026Q2 FY26 | $2.27 | $2.29 | +0.9% | $3.32B | $3.34B | +0.5% | −0.22% |
| Apr 28, 2026Q1 FY26 | $1.98 | $2.01 | +1.5% | $2.95B | $2.94B | −0.4% | −2.74% |
| Feb 11, 2026Q4 FY25 | $2.02 | $2.08 | +3.0% | $2.99B | $3.09B | +3.1% | −0.91% |
| Oct 22, 2025Q3 FY25 | $2.06 | $2.11 | +2.4% | $3.01B | $3.12B | +3.7% | −2.70% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $2.70B | $3.14B | $3.12B | $3.09B | $2.94B | $3.34B | |
| Gross profit | $697.0M | $956.0M | $941.0M | $2.36B | $1.18B | $1.02B | |
| Operating income | $536.0M | $778.0M | $777.0M | $602.0M | $678.0M | $858.0M | |
| Net income | $300.0M | $440.0M | $420.0M | $297.0M | $385.0M | $482.0M | |
| Diluted EPS | $1.23 | $1.84 | $1.77 | $1.28 | $1.66 | $2.10 | |
| Gross margin | 25.9% | 30.5% | 30.2% | 76.4% | 40.2% | 30.5% | |
| Operating margin | 19.9% | 24.8% | 24.9% | 19.5% | 23.1% | 25.7% |
Fiscal years (4-quarter sums)FY21 $5.79B · FY22 $8.77B · FY23 $10.24B · FY24 $11.17B · FY25 $12.04B
Revenue by product · Q2 FY26
Revenue by geography · FY25
Balance sheet, Jun 30, 2026Cash & short-term investments $1.01B · Total debt $14.02B · Total assets $16.93B · Shareholders' equity −$6.30B
Dividends
Raised for 3 straight years. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Aug 21, 2026 | Aug 21 | Sep 30 | $0.15 | |
| May 22, 2026 | May 22 | Jun 30 | $0.15 | |
| Feb 27, 2026 | Feb 27 | Mar 31 | $0.15 | |
| Nov 21, 2025 | Nov 21 | Dec 29 | $0.15 | |
| Aug 29, 2025 | Aug 29 | Sep 30 | $0.15 | |
| May 23, 2025 | May 23 | Jun 27 | $0.15 | |
| Feb 21, 2025 | Feb 21 | Mar 28 | $0.15 | |
| Nov 15, 2024 | Nov 15 | Dec 27 | $0.15 |
Ownership
A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.
Shares outstanding 225.07M · Float 220.75M · 98.1% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 18.98M | 8.43% | 13F | Aug 7, 2026 |
| Vanguard Capital Management LLC | 14.88M | 6.61% | 13F | Aug 13, 2026 |
| FMR LLC | 11.24M | 5.00% | 13F | Aug 13, 2026 |
| State Street Corp | 9.70M | 4.31% | 13F | Aug 7, 2026 |
| JPMorgan Chase & Co | 7.86M | 3.49% | 13F | Aug 12, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Feb 17, 2026 | Christopher J. Nassetta | director, officer: See Remarks | −114,289 | $317.47 |
Peers
- Marriott International
Largest global hotel franchisor; head-to-head across every brand tier.
- InterContinental Hotels Group (ADR)
Global asset-light franchisor with strong overlap in upscale, focused-service, and extended-stay.
- Hyatt Hotels
Premium-skewed global franchisor; direct overlap in luxury, lifestyle, and extended-stay.
- Wyndham Hotels & Resorts
Largest hotel franchising company by property count; economy/midscale tier rival.
- Choice Hotels International
Major midscale/economy franchisor; competes directly at Hampton Inn and Hilton Garden Inn's midscale tier.
- Airbnb
Largest alternative-accommodation marketplace; asymmetric threat in leisure and extended-stay nights.
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Hilton | $321.53 | −0.16% | $72.44B | 47.3 | 33.6 | 5.8 | +6.5% |
| Marriott International | $351.16 | +0.01% | $91.55B | 36.7 | 28.6 | 3.4 | +4.9% |
| InterContinental Hotels Group (ADR) | $162.38 | +0.05% | $23.99B | 34.0 | — | 4.5 | +4.7% |
| Hyatt Hotels | $171.02 | −0.73% | $16.33B | 210.1 | 44.5 | 2.6 | −0.5% |
| Wyndham Hotels & Resorts | $76.02 | +0.03% | $5.64B | 27.9 | 15.5 | 4.0 | −5.5% |
| Choice Hotels International | $108.86 | +0.02% | $4.95B | 15.4 | 15.2 | 3.1 | +3.4% |
| Airbnb | $189.63 | +0.10% | $112.43B | 43.2 | 33.6 | 8.5 | +16.5% |
| Median | 35.4 | 28.6 | 3.7 | +4.0% |