HNST · NASDAQ · Household & Personal Products

The Honest Company

Sells clean-focused diapers, wipes, personal care, and beauty through retail and ecommerce partners.

$5.69
After-hours close+0.02 (+0.35%)
At close$5.67(−1.56%)

Breakdown13F · Form 4

Institutions 44.60%49.10M sharesInsiders 12.02%13.23M sharesOther 43.38%47.75M shares

Shares outstanding 110.08M · Float 99.81M · 90.7% free float

Top shareholders13F · 13D/G · Form 4

HolderShares% outstandingFormFiled
BlackRock, Inc.6.56M5.96%13FMay 13, 2026
Mak Capital One LLC4.78M4.34%13FMay 15, 2026
Vanguard Capital Management LLC4.25M3.86%13FMay 15, 2026
Carla Vernon · director, officer: Chief Executive Officer4.19M3.81%Form 4Aug 24, 2026
Portolan Capital Management, LLC3.05M2.77%13FMay 15, 2026

Institutions13F, as of Mar 31, 2026

158 holders · 49.10M shares · 35 new positions · 84 increased · 51 reduced · 23 closed

HolderShares% outstandingChg q/qFiled
BlackRock, Inc.6.56M5.96%−4.4KMay 13, 2026
Mak Capital One LLC4.78M4.34%+1.25MMay 15, 2026
Vanguard Capital Management LLC4.25M3.86%+4.25MnewMay 15, 2026
Portolan Capital Management, LLC3.05M2.77%−1.76MMay 15, 2026
Arrowmark Colorado Holdings LLC2.55M2.32%0May 15, 2026
Geode Capital Management, LLC2.41M2.19%+91.0KMay 15, 2026
Marshall Wace, LLP1.92M1.75%+1.92MMay 15, 2026
State Street Corp1.89M1.72%+31.1KMay 15, 2026

Beneficial owners13D/G · 5% or more, as filed

Holder% of classSharesFormFiled
BlackRock, Inc.5.70%5.70MNov 8, 2024

InsidersForm 4

InsiderRoleShares% outstandingFiled
Carla Vernondirector, officer: Chief Executive Officer4.19M3.81%Aug 24, 2026
Jessica Warrendirector1.25M1.14%May 22, 2026
David Lorettaofficer: Chief Financial Officer883.2K0.80%May 23, 2025
Katherine Bartonofficer: Chief Growth Officer858.6K0.78%Nov 21, 2025
Brendan Sheeheyofficer: General Counsel812.0K0.74%Aug 24, 2026
Curtiss James III Bruceofficer: Chief Fin. & Operating Officer583.0K0.53%Aug 24, 2026
Stephen Winchellofficer: Chief Innovation Officer483.3K0.44%May 22, 2026
Jonathan Mayleofficer: SVP, Customer Sales469.8K0.43%Aug 24, 2026
Thomas Sternweisofficer: SVP, Enterprise Dev. & Strat.454.4K0.41%Aug 24, 2026
Jack Hartungdirector444.0K0.40%May 22, 2026

3 ten-percent owners hold 19.76M shares by Form 4, outside the officers-and-directors figure above · 14 people have not refiled in the last 18 months (4.54M shares), so they are not in the figure above

Latest trades

DateInsiderTypeSharesAvg priceOwned after
Aug 21, 2026
Etienne von Kunssbergofficer: SVP, Supply Chain
Sale4,578$5.01383,517
Aug 20, 2026
Etienne von Kunssbergofficer: SVP, Supply Chain
Sale2,617$4.99282,296
Aug 20, 2026
Jonathan Mayleofficer: SVP, Customer Sales
Sale6,161$4.99363,994
Aug 20, 2026
Brendan Sheeheyofficer: General Counsel
Sale9,664$4.99706,224
Aug 20, 2026
Thomas Sternweisofficer: SVP, Enterprise Dev. & Strat.
Sale6,403$4.99454,394
Aug 20, 2026
Carla Vernondirector, officer: Chief Executive Officer
Sale117,893$4.993,828,558
Aug 20, 2026
Dorria L. Ballofficer: Chief People Officer
Sale6,812$4.99418,584
Aug 20, 2026
Curtiss James III Bruceofficer: Chief Fin. & Operating Officer
Sale3,129$4.99582,986
Aug 11, 2026
Andrea Turnerdirector
Sale29,899$5.21252,405
Aug 10, 2026
Andrea Turnerdirector
Sale34,396$5.30282,304

CongressHouse and Senate disclosures

Not reported.