Meta
Runs advertising-funded social apps while developing Quest headsets and AI glasses.
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Profile
Runs Facebook, Instagram, WhatsApp, Messenger, Threads, and Meta AI for global social, video, and messaging audiences. Advertising on Facebook and Instagram generates substantially all revenue, while Reality Labs sells Quest devices, Horizon software, and AI glasses and operates at a loss.
Runs Facebook, Instagram, Messenger, WhatsApp, Threads, and Meta AI across social feeds, video, messaging, and public conversations worldwide. Advertising on Facebook and Instagram produces substantially all revenue; paid messaging and subscriptions add smaller streams.
Develops Quest headsets, Horizon software and content, and AI glasses through Reality Labs, which operates at a loss funded by profits from the app business. AI supports content recommendations, advertising tools, assistants, and product development across the portfolio.
Pairs global consumer networks with self-service ad tools and AI-driven ranking for marketers. Revenue depends on user engagement, advertiser demand, data signals, and mobile operating systems and distribution channels it does not control; privacy, competition, content, youth-safety, and AI rules can require product or advertising changes.
Company facts
Categories
Key statistics
Year to date −11.1% · Average volume (30d) 16.1M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 27, 2026 | Rosenblatt Securities | Target | $883 | $886 | ||
| Aug 27, 2026 | Truist Financial | Target | $875 | $763 | ||
| Aug 26, 2026 | Citigroup | Downgrade | Strong Buy | Neutral | ||
| Jul 30, 2026 | Cantor Fitzgerald | Reiterate | Overweight | $860 | $680 | |
| Jul 30, 2026 | Scotiabank | Reiterate | Sector Perform | $700 | $600 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jul 29, 2026Q2 FY26 | $7.19 | $6.18 | −14.0% | $60.22B | $60.80B | +1.0% | −7.95% |
| Apr 29, 2026Q1 FY26 | $6.70 | $7.31 | +9.1% | $55.56B | $56.31B | +1.4% | −8.55% |
| Jan 28, 2026Q4 FY25 | $8.19 | $8.88 | +8.4% | $58.33B | $59.89B | +2.7% | +10.40% |
| Oct 29, 2025Q3 FY25 | $6.72 | $7.25 | +7.9% | $49.51B | $51.24B | +3.5% | −11.33% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $42.31B | $47.52B | $51.24B | $59.89B | $56.31B | $60.80B | |
| Gross profit | $34.74B | $39.03B | $42.04B | $48.99B | $46.09B | $49.47B | |
| Operating income | $17.56B | $20.44B | $20.54B | $24.75B | $22.87B | $18.78B | |
| Net income | $16.64B | $18.34B | $2.71B | $22.77B | $26.77B | $15.85B | |
| Diluted EPS | $6.43 | $7.14 | $1.05 | $8.87 | $10.44 | $6.18 | |
| Gross margin | 82.1% | 82.1% | 82.0% | 81.8% | 81.9% | 81.4% | |
| Operating margin | 41.5% | 43.0% | 40.1% | 41.3% | 40.6% | 30.9% |
Fiscal years (4-quarter sums)FY21 $117.93B · FY22 $116.61B · FY23 $134.90B · FY24 $164.50B · FY25 $200.97B
Revenue by product · Q2 FY26
Revenue by geography · Q2 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $90.26B · Total debt $112.32B · Total assets $449.96B · Shareholders' equity $261.22B
Dividends
Last raised to $0.525 from $0.50 in Mar 2025. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Jun 15, 2026 | Jun 15 | Jun 25 | $0.525 | |
| Mar 16, 2026 | Mar 16 | Mar 26 | $0.525 | |
| Dec 15, 2025 | Dec 15 | Dec 23 | $0.525 | |
| Sep 22, 2025 | Sep 22 | Sep 29 | $0.525 | |
| Jun 16, 2025 | Jun 16 | Jun 26 | $0.525 | |
| Mar 14, 2025 | Mar 14 | Mar 26 | $0.525 | raised from $0.50 |
| Dec 16, 2024 | Dec 16 | Dec 27 | $0.50 | |
| Sep 16, 2024 | Sep 16 | Sep 26 | $0.50 |
Ownership
A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.
Shares outstanding 2.55B · Float 2.20B · 86.3% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 173.40M | 6.81% | 13F | Aug 7, 2026 |
| Vanguard Capital Management LLC | 143.44M | 5.63% | 13F | Aug 13, 2026 |
| Mark Zuckerberg · director, 10 percent owner, officer: COB and CEO | 100.12M | 3.93% | Form 4 | Aug 4, 2026 |
| FMR LLC | 95.90M | 3.76% | 13F | Aug 13, 2026 |
| State Street Corp | 92.03M | 3.61% | 13F | Aug 7, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 18, 2026 | Curtis J. Mahoney | officer: Chief Legal Officer | −1,559 | $558.00 |
| Aug 18, 2026 | Susan J. Li | officer: Chief Financial Officer | −9,196 | $550.61 |
| Aug 18, 2026 | Andrew Bosworth | officer: Chief Technology Officer | −7,848 | $558.00 |
| Aug 15, 2026 | Susan J. Li | officer: Chief Financial Officer | −2,127 | $689.85 |
| Aug 10, 2026 | Javier Olivan | officer: Chief Operating Officer | −1,528 | $600.77 |
Peers
- Alphabet Class A
Largest ad rival; Search, YouTube, and Gemini contest every Meta surface.
- Apple
ATT eroded ad targeting; rivals in messaging, XR hardware, and device AI.
- Amazon
Retail purchase data powers the fastest-growing rival for ad budgets.
- Snap
Camera-first social rival for Gen Z attention, ad budgets, and AR wearables.
- Pinterest
Visual-discovery rival for shopping-ad budgets and overlapping demographics.
- Reddit
Fastest-growing social ad platform; draws budgets via niche community targeting.
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Meta | $578.36 | +0.06% | $1.47T | 21.8 | 19.0 | 6.5 | +28.0% |
| Alphabet Class A | $346.00 | −0.14% | $4.19T | 17.4 | 25.8 | 9.4 | +24.2% |
| Apple | $320.07 | +0.15% | $4.70T | 36.6 | 34.7 | 10.1 | +16.4% |
| Amazon | $266.10 | −0.11% | $2.87T | 21.4 | 28.5 | 3.7 | +19.6% |
| Snap | $5.44 | −0.18% | $9.17B | — | 22.5 | 1.4 | +18.9% |
| $22.80 | −1.70% | $14.76B | 68.2 | 10.8 | 3.2 | +18.2% | |
| $153.35 | +0.28% | $29.44B | 35.6 | 25.0 | 10.6 | +61.1% | |
| Median | 35.6 | 25.4 | 6.6 | +19.3% |