MKTW · NASDAQ · Financial - Data & Stock Exchanges

MarketWise

Delivers subscription research, education, and analytical software to self-directed investors.

$18.01
After-hours close−0.28 (−1.50%)
At close$18.28(+2.58%)
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Profile

MarketWise, Inc.MKTWFinancials

Sells digital subscriptions to independent financial research, investor education, and analytical software through separately branded publishers. Operates as one reportable segment within an Up-C structure, with customer acquisition, renewals, cross-selling, editorial independence, and brand reputation shaping the model.

Combines independent financial research, investor education, and analytical software for self-directed investors. Stansberry Research, Chaikin Analytics, Brownstone Research, InvestorPlace, and TradeSmith sit within a broader portfolio of separately branded digital publishers.

Rooted in Baltimore, the portfolio is delivered on desktop and mobile devices through direct subscriptions. Execution centers on customer acquisition, subscription renewal, and cross-selling, while all operating subsidiaries are aggregated into one reportable segment.

Operates through an Up-C, dual-class structure in which the listed corporation's principal asset is its interest in MarketWise, LLC. Editorial independence and brand reputation are operating dependencies, while customer retention and the Up-C governance structure shape the business.

Company facts

CEODavid Eifrig
ListedJul 22, 2021
ExchangeNASDAQ
HeadquartersBaltimore, MD
CountryUnited States
Employees451
CIK0001805651
ISINUS57064P2065

Key statistics

Market cap$47.5M
EPS (ttm)$0.9000
P/E (ttm)20.01
ROE-12.4%
P/B−1.42
P/S0.1496
Dividend yield2.50%
Beta0.28vs XLF 0.56

Year to date +21.5% · Average volume (30d) 11.3K

Analysts

Price target, next 12 months$3.50−80.6%Median of 7 analysts · vs the Aug 28 close
ConsensusHold3 of 7 analysts rate it buy or better

Ratings

Target range

Latest analyst notes

No analyst notes in the last 24 months.

Earnings

EPS

Estimate$0.47
ReportedDue Nov 5, 2026

Revenue

Estimate$77.8M
ReportedDue Nov 5, 2026

History

Report dateEPS estEPSSurpriseRevenue estRevenueSurpriseNext session
Aug 6, 2026Q2 FY26$0.65−$0.24−137.2%$78.4M$75.8M−3.3%+0.99%
May 7, 2026Q1 FY26$0.67−$0.23−134.3%$80.7M$77.0M−4.6%+24.35%
Mar 5, 2026Q4 FY25−$0.22$0.77+449.7%$70.6M$83.4M+18.1%+1.37%
Nov 6, 2025Q3 FY25−$1.32$0.58+144.0%$70.6M$81.3M+15.1%+1.91%
View details

Financial highlights

12 quartersQ1 FY25Q2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26
Revenue$83.5M$80.0M$81.3M$83.4M$77.0M$75.8M
Gross profit$71.6M$69.0M$70.5M$72.5M$65.9M$64.7M
Operating income$16.8M$14.8M$17.8M$13.2M−$1.1M−$4.3M
Net income$890.0K$1.3M$1.5M$1.9M−$573.0K−$629.0K
Diluted EPS$0.41$0.53$0.58$0.79−$0.23−$0.24
Gross margin85.7%86.3%86.8%87.0%85.5%85.3%
Operating margin20.1%18.5%21.9%15.8%-1.4%-5.6%

Fiscal years (4-quarter sums)FY21 $549.2M · FY22 $512.4M · FY23 $448.2M · FY24 $408.7M · FY25 $328.1M

Revenue by product · Q2 FY26

Subscription And Circulation$75.3M · 100%
Advertising$13.0K · 0%

Revenue by geography · FY25

United States$328.1M · 100%

Balance sheet, Jun 30, 2026Cash & short-term investments $32.9M · Total debt $5.5M · Total assets $185.9M · Shareholders' equity −$33.5M

Dividends

Next ex-date
Feb 19, 2027
estimated · in 174 days
Annual dividend
$0.45
per share
Dividend yield
2.50%
Schedule
Semi-annual
2 payments a year

Last raised to $0.45 from $0.20 split-adjusted in Aug 2026. To collect a payout, hold shares through the close before the ex-date.

History

Ex-dateRecordPaidAmountNote
Aug 19, 2026Aug 19Sep 30$0.45raised from $0.20 split-adjusted
May 15, 2026May 15Jun 25$0.45special dividend
Mar 18, 2026Mar 18Mar 31$0.45special dividend
Nov 14, 2025Nov 14Dec 24$0.40special dividend
Aug 15, 2025Aug 15Sep 25$0.40special dividend
May 15, 2025May 15Jun 25$0.30special dividend
Mar 18, 2025Mar 18Mar 31$0.01
Jan 29, 2025Jan 29Feb 26$0.03special dividend
View details

Ownership

Institutions 30.94%816.5K sharesInsiders 25.31%667.8K sharesOther 43.75%1.15M shares

Shares outstanding 2.64M · Float 1.75M · 66.3% free float

Top shareholders13F · 13D/G · Form 4

HolderShares% outstandingFormFiled
Elizabeth W. P. Bonner 2009 Irrevocable Trust Number Two6.98M74.30%13DFeb 17, 2026
Frank Porter Stansberry3.08M58.29%13DMar 23, 2026
Frank Porter Stansberry · director, 10 percent owner: 373.0K14.14%Form 4Jun 8, 2026
Barclays PLC151.8K5.75%13FMay 15, 2026
BlackRock, Inc.145.8K5.50%13GJul 29, 2026

Insider tradesForm 4

DateInsiderRoleSharesAvg price
Jul 1, 2026Erik Mickelsofficer: Chief Finacial Officer−3,973$19.14
Jul 1, 2026Scott Daniel Forneyofficer: General Counsel−711$19.14
Jul 1, 2026Marco Galsimofficer: Chief Information Officer−3,294$19.14
May 22, 2026Frank Porter Stansberrydirector, 10 percent owner: +10,000$17.88
May 20, 2026Frank Porter Stansberrydirector, 10 percent owner: +20,100$17.21
View details

Peers

  • Morningstar

    Retail investment research, ratings, and portfolio analytics overlap

  • News Corp Class A

    Dow Jones brands span paid financial news, research, and investor tools

  • Value Line

    Direct overlap in subscription stock research and digital investor tools

  • The Arena Group

    TheStreet competes in paid stock commentary and investor subscriptions

  • FactSet

    Institutional financial data and analytics overlap at the software layer

CompareAfter-hours close

CompanyPriceChange
MarketWise$18.01−1.50%$47.5M20.07.20.1−5.2%
Morningstar$217.65−0.03%$8.16B20.616.93.2+9.6%
News Corp Class A$30.65−1.00%$17.38B30.123.02.1+10.8%
Value Line$36.63−2.50%$343.9M15.910.3−4.5%
The Arena Group$1.13+0.89%$53.3M6.05.30.5−50.7%
FactSet$308.68−0.07%$10.99B20.316.24.5+6.4%
Median20.316.53.2+6.4%