Reed's
Markets ginger beverages and natural craft sodas through an asset-light model.
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Profile
Sells Reed's ginger drinks and Virgil's craft sodas, alongside ready-to-drink alcohol and functional sodas, through wholesale, retail, and e-commerce channels. Its asset-light model uses independent co-packers for all production and third parties for distribution.
Sells ginger beer and ginger ale under the Reed's brand, alongside Virgil's handcrafted sodas. The portfolio also includes alcoholic ready-to-drink ginger drinks, functional sodas, and Flying Cauldron butterscotch soda, with pressed ginger, reduced-sugar choices, and clean-label formulations.
Earns revenue by selling finished beverage cases to distributors, retailers, and direct consumers through natural and specialty wholesalers, direct-store-delivery networks, customer warehouses, company websites, Amazon, and other e-commerce retailers. Its established base is predominantly in the United States; the Asia-Pacific operation has not generated material sales.
Uses an asset-light operating model: independent co-packers make, bottle, and package products to its specifications while internal teams direct brand, product, sales, and distribution development. The model depends on external production capacity, distributor and retailer effort, shelf space, promotional allowances, input availability, and food-labeling and alcohol-distribution rules.
Company facts
Key statistics
Year to date −53.3% · Average volume (30d) 62.2K
Analysts
Ratings
Target range
Latest analyst notes
No analyst notes in the last 24 months.
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 11, 2026Q2 FY26 | −$0.41 | −$0.36 | +13.0% | $7.6M | $7.5M | −1.7% | −5.80% |
| May 12, 2026Q1 FY26 | −$0.29 | −$0.55 | −89.7% | $7.5M | $7.1M | −5.1% | −28.40% |
| Mar 24, 2026Q4 FY25 | −$0.36 | −$0.44 | −22.2% | $8.0M | $7.5M | −6.3% | −17.69% |
| Nov 4, 2025Q3 FY25 | −$0.18 | −$2.88 | −1,500.0% | $10.9M | $7.0M | −35.5% | +2.05% |
Financial highlights
| 11 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $10.0M | $9.5M | $7.0M | $7.5M | $7.1M | $7.5M | |
| Gross profit | $3.4M | $807.0K | $1.2M | $1.5M | $697.0K | $1.8M | |
| Operating income | −$1.7M | −$5.8M | −$4.1M | −$3.5M | −$6.2M | −$4.1M | |
| Net income | −$2.0M | −$6.0M | −$4.0M | −$3.8M | −$6.5M | −$4.3M | |
| Diluted EPS | −$4.48 | −$0.13 | −$0.48 | −$0.44 | −$0.55 | −$0.36 | |
| Gross margin | 33.9% | 8.5% | 17.4% | 20.4% | 9.8% | 23.9% | |
| Operating margin | -17.4% | -60.8% | -58.3% | -46.9% | -87.0% | -54.3% |
Fiscal years (4-quarter sums)FY24 $38.0M · FY25 $34.1M
Balance sheet, Jun 30, 2026Cash & short-term investments $2.4M · Total debt $822.0K · Total assets $15.4M · Shareholders' equity −$1.5M
Dividends
No dividends on record.
Ownership
Shares outstanding 11.82M · Float 4.66M · 39.4% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Deng, Shufen | 6.36M | 53.50% | 13D | Jun 5, 2026 |
Insider tradesForm 4
Nothing filed in the last 12 months.
View detailsPeers
- Keurig Dr Pepper
Canada Dry, Schweppes and IBC dominate ginger ale and craft-soda shelves.
- Zevia
Zero-sugar ginger ale and soda compete for wellness-oriented shelves.
- Anheuser-Busch InBev (ADR)
Cutwater and NÜTRL pressure alcoholic RTD cocktail and seltzer occasions.
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Reed's | $1.00 | +1.97% | $11.2M | — | — | 0.4 | −21.4% |
| Keurig Dr Pepper | $32.50 | +1.03% | $43.78B | 32.4 | 13.1 | 2.2 | +75.6% |
| Zevia | $1.44 | −0.69% | $103.4M | — | — | 0.6 | +1.1% |
| Anheuser-Busch InBev (ADR) | $80.25 | +0.12% | $157.81B | 13.5 | — | 2.0 | — |
| Median | 22.9 | 13.1 | 2.0 | +38.3% |






