Sturm, Ruger & Company
Manufactures firearms for U.S. sporting-market distributors under Ruger, Marlin, and Glenfield brands.
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Profile
Sells rifles, pistols, revolvers, shotguns, accessories, and replacement parts through independent wholesale distributors, with Marlin and Glenfield adding rifle lines. Firearms account for virtually all sales, while a small castings and MIM operation supports internal production and third-party customers.
Manufactures commercial firearms through the Firearms segment, including Ruger rifles, pistols, revolvers, and shotguns, plus Marlin lever-action rifles and Glenfield bolt-action rifles. Accessories and replacement parts round out the portfolio, while Castings makes steel investment castings and MIM parts for internal use and outside customers.
Operations are centered in the United States, with manufacturing facilities across several states. Sales run mainly through federally licensed independent wholesale distributors into the U.S. commercial sporting market, with exports a small part of firearms sales.
Execution depends on product innovation, quality, availability, brand, and price in an intensely competitive firearms market. Demand is sensitive to social, political, macroeconomic, and legislative conditions, and product-safety bulletins or recalls remain part of the operating backdrop.
Company facts
Categories
Key statistics
Year to date +11.2% · Average volume (30d) 121.0K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Target |
|---|---|---|---|
| May 7, 2026 | Lake Street | Target | $46 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jul 29, 2026Q2 FY26 | $0.42 | $0.52 | +23.8% | $128.5M | $158.1M | +23.0% | +3.33% |
| May 6, 2026Q1 FY26 | $0.34 | $0.27 | −20.6% | $137.3M | $141.4M | +3.0% | −3.38% |
| Mar 2, 2026Q4 FY25 | $0.25 | $0.26 | +4.0% | $131.2M | $151.1M | +15.2% | +0.69% |
| Nov 5, 2025Q3 FY25 | $0.32 | $0.10 | −68.3% | $139.2M | $126.8M | −9.0% | −19.81% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $135.7M | $132.5M | $126.8M | $151.1M | $141.4M | $158.1M | |
| Gross profit | $29.9M | $5.1M | $19.2M | $27.0M | $28.1M | $33.7M | |
| Operating income | $8.5M | −$20.7M | −$3.5M | $3.6M | $574.0K | $7.6M | |
| Net income | $7.8M | −$17.2M | $1.6M | $3.5M | $128.0K | $7.0M | |
| Diluted EPS | $0.46 | −$1.05 | $0.10 | $0.21 | $0.01 | $0.43 | |
| Gross margin | 22.0% | 3.9% | 15.1% | 17.8% | 19.9% | 21.3% | |
| Operating margin | 6.2% | -15.6% | -2.7% | 2.4% | 0.4% | 4.8% |
Fiscal years (4-quarter sums)FY21 $730.7M · FY22 $595.8M · FY23 $543.8M · FY24 $535.6M · FY25 $546.1M
Revenue by product · Q2 FY26
Balance sheet, Jun 27, 2026Cash & short-term investments $117.5M · Total debt $1.5M · Total assets $364.3M · Shareholders' equity $289.8M
Dividends
Last raised to $0.21 from $0.11 in Aug 2026. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Aug 14, 2026 | Aug 14 | Aug 28 | $0.21 | raised from $0.11 |
| May 14, 2026 | May 14 | May 29 | $0.11 | raised from $0.08 |
| Mar 16, 2026 | Mar 16 | Mar 31 | $0.08 | raised from $0.04 |
| Nov 17, 2025 | Nov 17 | Nov 28 | $0.04 | cut from $0.16 |
| Aug 15, 2025 | Aug 15 | Aug 29 | $0.16 | cut from $0.18 |
| May 16, 2025 | May 16 | May 30 | $0.18 | cut from $0.24 |
| Mar 14, 2025 | Mar 14 | Mar 28 | $0.24 | raised from $0.11 |
| Nov 13, 2024 | Nov 13 | Nov 27 | $0.11 | cut from $0.19 |
Ownership
Shares outstanding 15.98M · Float 14.03M · 87.8% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Beretta Holding S.A. | 1.59M | 9.95% | 13D | May 4, 2026 |
| BlackRock, Inc. | 1.31M | 8.19% | 13F | Aug 7, 2026 |
| Renaissance Technologies LLC | 682.4K | 4.27% | 13F | Aug 13, 2026 |
| Vanguard Capital Management LLC | 649.3K | 4.06% | 13F | Aug 13, 2026 |
| JRM Investment Counsel, LLC | 610.0K | 3.82% | 13F | Aug 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 20, 2026 | Todd William Seyfert | officer: President & CEO | +1,500 | $39.15 |
| May 14, 2026 | Bruce T. Pettet | director | +1,000 | $39.89 |
| May 12, 2026 | Phillip Widman | director | +5,000 | $38.00 |
| Nov 14, 2025 | Amir Rosenthal | director | −500 | $30.96 |
| Sep 22, 2025 | Christopher John Killoy | director | −8,776 | $40.00 |
Peers
- Smith & Wesson Brands
Closest public pure-play rival across handguns and long guns
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Sturm, Ruger & Company | $37.26 | +0.11% | $595.3M | 49.8 | 19.6 | 1.0 | +19.3% |
| Smith & Wesson Brands | $13.00 | +1.80% | $571.6M | 31.2 | 25.5 | 1.1 | +26.7% |
| Median | 31.2 | 25.5 | 1.1 | +26.7% |