Under Armour Class A
Branded performance apparel, footwear, and accessories sold through wholesale and direct channels.
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Profile
Performance apparel is the core category, with footwear and accessories extending the range. Products are sold through wholesale and direct-to-consumer channels, while the business is reported by geography rather than product segment.
Performance apparel is the core category, supported by footwear and accessories. Branded performance products are developed, marketed, and distributed through wholesale and direct-to-consumer channels; athlete-oriented marketing is part of the documented brand identity.
Football cleats established footwear as a product line, while Brand House stores added a company-owned retail format. North America is the economic center, alongside EMEA, Asia-Pacific, and Latin America. Operating segments are geographic rather than product-based.
Founder Kevin Plank returned as president and CEO in 2024. Through the dual-class structure, Plank controls a majority of voting power.
Company facts
Categories
Key statistics
Year to date −4.2% · Average volume (30d) 8.4M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 11, 2026 | Barclays | Downgrade | Equal-Weight | Underweight | ||
| Aug 10, 2026 | UBS | Reiterate | Buy | $10 | $9 | |
| May 14, 2026 | UBS | Reiterate | Buy | $11 | $10 | |
| May 13, 2026 | Truist Financial | Target | $6 | $5 | ||
| May 13, 2026 | Telsey Advisory | Target | $6 | $5.50 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 7, 2026Q1 FY27 | $0.02 | $0.05 | +150.0% | $1.11B | $1.10B | −1.0% | −4.53% |
| May 12, 2026Q4 FY26 | −$0.03 | −$0.03 | 0.0% | $1.17B | $1.17B | +0.4% | +1.59% |
| Feb 6, 2026Q3 FY26 | −$0.02 | $0.09 | +550.0% | $1.31B | $1.33B | +1.2% | +3.97% |
| Nov 6, 2025Q2 FY26 | $0.03 | $0.04 | +33.3% | $1.34B | $1.33B | −0.2% | +2.42% |
Financial highlights
| 12 quarters | Q4 FY25 | Q1 FY26 | Q2 FY26 | Q3 FY26 | Q4 FY26 | Q1 FY27 | |
|---|---|---|---|---|---|---|---|
| Revenue | $1.18B | $1.14B | $1.34B | $1.33B | $1.17B | $1.10B | |
| Gross profit | $550.0M | $554.7M | $642.6M | $596.5M | $492.0M | $593.8M | |
| Operating income | −$48.1M | $298.7M | $61.2M | −$67.7M | −$25.7M | $46.7M | |
| Net income | −$67.5M | −$2.6M | −$18.8M | −$430.8M | −$43.4M | $545.0K | |
| Diluted EPS | −$0.16 | −$0.01 | −$0.04 | −$1.01 | −$0.10 | $0.00 | |
| Gross margin | 46.7% | 48.8% | 47.9% | 44.7% | 42.0% | 54.1% | |
| Operating margin | -4.1% | 26.3% | 4.6% | -5.1% | -2.2% | 4.3% |
Fiscal years (4-quarter sums)FY22 $5.73B · FY23 $5.89B · FY24 $5.70B · FY25 $5.17B · FY26 $4.98B
Revenue by product · Q1 FY27
Revenue by geography · Q1 FY27
Balance sheet, Jun 30, 2026Cash & short-term investments $396.0M · Total debt $1.38B · Total assets $4.10B · Shareholders' equity $1.43B
Dividends
No dividends on record.
Ownership
Shares outstanding 426.59M · Float 425.69M
This issuer lists more than one class and the share count spans them all, so a stake here reads as a share of the whole company, not of this class.
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % of company | Form | Filed |
|---|---|---|---|---|
| Watsa V Prem et al · 10 percent owner | 62.36M | 14.62% | Form 4 | Jan 26, 2026 |
| Fairfax Financial Holdings Ltd/ Can | 45.36M | 10.63% | 13F | Aug 14, 2026 |
| The Second 810 Holdco Ltd. | 45.30M | 24.00% of class | 13D | May 15, 2026 |
| BlackRock, Inc. | 27.79M | 6.51% | 13F | Aug 7, 2026 |
| Vanguard Portfolio Management LLC | 11.95M | 2.80% | 13F | Aug 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jan 22, 2026 | V. Prem Et Al Watsa | 10 percent owner | +411,057 | $6.15 |
| Jan 23, 2026 | V. Prem Et Al Watsa | 10 percent owner | +928,397 | $6.15 |
| Jan 26, 2026 | V. Prem Et Al Watsa | 10 percent owner | +995,896 | $6.21 |
Peers
- Nike
Full-line athletic brand across apparel, footwear and channels
- Lululemon Athletica
Technical athletic apparel, footwear and accessories overlap
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Under Armour Class A | $5.13 | +1.18% | $2.17B | — | 64.3 | 0.4 | −3.2% |
| Nike | $39.55 | −0.10% | $58.60B | 18.9 | 23.3 | 1.3 | −1.1% |
| Lululemon Athletica | $121.20 | +0.33% | $13.72B | 9.8 | 11.2 | 1.2 | +4.3% |
| Median | 14.3 | 17.2 | 1.2 | +1.6% |




