American Outdoor Brands
Builds outdoor lifestyle and shooting-sports accessories through a multi-brand portfolio.
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Profile
Sells outdoor lifestyle and shooting-sports accessories across hunting, fishing, outdoor cooking, personal security, and related activities. Revenue runs through e-commerce and traditional channels, with a brand-lane model and an asset-light supply chain shaped by large customers, Asian suppliers, tariffs, and ongoing portfolio cleanup.
Runs a 19-brand portfolio across outdoor lifestyle and shooting sports, including BUBBA, Caldwell, Grilla, MEAT! Your Maker, and licensed Smith & Wesson marks. The public company began trading in 2020 after Smith & Wesson separated its outdoor products and accessories business.
Operations are centered in Columbia, Missouri, where product development, distribution, customer service, and research functions sit; most manufacturing and assembly is contracted to third parties in Asia. Brand work is organized around four consumer lanes.
Sales move through e-commerce and traditional channels, with direct-to-consumer activity tied to MEAT! Your Maker and Grilla. The business depends on steady new-product flow, third-party suppliers in Asia, tariff conditions, large-customer exposure, and the planned ust divestiture.
Company facts
Categories
Key statistics
Year to date +31.8% · Average volume (30d) 52.5K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Rating | Prior target | Target |
|---|---|---|---|---|---|
| Jun 26, 2026 | Lake Street | Reiterate | Buy | $14 | $15 |
| Jun 26, 2026 | Roth Capital | Reiterate | Buy | $11 | $13.50 |
| Dec 16, 2025 | Roth Capital | Target | $11 | ||
| Dec 10, 2025 | Lake Street | Reiterate | Buy | $19 | $14 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jun 25, 2026Q4 FY26 | −$0.01 | $0.13 | +1,400.0% | $48.4M | $47.1M | −2.8% | +17.05% |
| Mar 12, 2026Q3 FY26 | $0.12 | $0.12 | 0.0% | $53.8M | $56.6M | +5.1% | −6.54% |
| Dec 9, 2025Q2 FY26 | $0.17 | $0.29 | +70.6% | $59.8M | $57.2M | −4.4% | +4.42% |
| Sep 4, 2025Q1 FY26 | −$0.16 | −$0.26 | −62.5% | $61.8M | $29.7M | −51.9% | −18.08% |
Financial highlights
| 12 quarters | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | Q3 FY26 | Q4 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $58.5M | $61.9M | $29.7M | $57.2M | $56.6M | $47.1M | |
| Gross profit | $26.1M | $25.3M | $13.9M | $26.1M | $23.2M | $22.1M | |
| Operating income | $303.0K | −$953.0K | −$6.8M | $2.1M | −$480.0K | −$360.0K | |
| Net income | $169.0K | −$992.0K | −$6.8M | $2.1M | −$4.1M | −$381.0K | |
| Diluted EPS | $0.01 | −$0.08 | −$0.54 | $0.16 | −$0.32 | −$0.03 | |
| Gross margin | 44.7% | 40.9% | 46.7% | 45.6% | 41.0% | 46.9% | |
| Operating margin | 0.5% | -1.5% | -23.0% | 3.7% | -0.8% | -0.8% |
Fiscal years (4-quarter sums)FY22 $247.5M · FY23 $191.2M · FY24 $201.1M · FY25 $222.3M · FY26 $190.5M
Revenue by geography · Q4 FY26
Balance sheet, Apr 30, 2026Cash & short-term investments $21.4M · Total debt $32.4M · Total assets $226.6M · Shareholders' equity $165.9M
Dividends
No dividends on record.
Ownership
Shares outstanding 12.51M · Float 11.02M · 88.1% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Brandes Investment Partners, LP | 2.43M | 19.30% | 13G | May 14, 2026 |
| Kevin Leary | 1.20M | 9.56% | 13D | Aug 10, 2026 |
| Royce & Associates LP | 916.0K | 7.27% | 13G | Apr 21, 2026 |
| only). | 827.5K | 6.44% | 13D/G | Nov 14, 2024 |
| BlackRock, Inc. | 793.3K | 6.34% | 13F | May 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Sep 23, 2025 | Hugh Andrew Fulmer | officer: EVP, CFO & Treasurer | +2,500 | $8.77 |
| Sep 23, 2025 | Brian Daniel Murphy | director, officer: President & CEO | +2,500 | $8.83 |
Peers
- Escalade
Archery and outdoor recreation peer across hunting-oriented gear
- Traeger
Outdoor cooking specialist directly opposite Grilla grills
- Johnson Outdoors
Fishing, camping, and watercraft brands overlap outdoor lifestyle
- Sturm, Ruger & Company
Firearms and accessories peer in shooting-sports channels
- YETI
Premium outdoor gear brand competing for lifestyle wallet share
- Byrna Technologies
Less-lethal personal security peer in the Defender lane
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| American Outdoor Brands | $10.38 | −0.53% | $129.8M | — | 18.1 | 0.7 | −24.0% |
| Escalade | $20.18 | −0.39% | $277.8M | 12.2 | — | 1.1 | +6.2% |
| Traeger | $55.86 | +0.41% | $155.4M | — | 147.1 | 0.3 | −17.4% |
| Johnson Outdoors | $45.93 | +0.31% | $481.1M | — | 38.8 | 0.7 | +5.0% |
| Sturm, Ruger & Company | $37.26 | +0.11% | $595.3M | 49.8 | 19.6 | 1.0 | +19.3% |
| YETI | $41.25 | −0.76% | $3.15B | 18.2 | 13.3 | 1.6 | +8.5% |
| Byrna Technologies | $3.59 | 0.00% | $81.4M | — | — | 0.7 | −42.5% |
| Median | 18.2 | 29.2 | 0.9 | +5.6% |