Betterware de México
Runs the Betterware, Jafra and Tupperware brands through direct-selling networks.
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Profile
Sells household-organization products, beauty and personal care through its Betterware and Jafra brands, with Tupperware expanding its Latin American home-products platform. Revenue flows through independent sellers rather than company-owned retail stores.
Operates a direct-selling group centered on Betterware household-organization products, Jafra beauty and personal care, and Tupperware home products. Independent sellers, rather than company-owned stores, carry the brands to consumers. Jafra adds operations in Mexico and the United States, while Tupperware extends the group’s home-products platform across Latin America.
Presented publicly as BeFra, the group combines separate brands with shared capabilities. Its structure now depends on direct-selling distribution and on an exclusive, perpetual Tupperware license across Latin America acquired with the operating assets. The group’s registered office is in Jalisco, Mexico.
Company facts
Categories
Key statistics
Year to date −0.4% · Average volume (30d) 88.0K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Target |
|---|---|---|---|
| Feb 2, 2026 | Loop Capital Markets | Target | $20 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jul 23, 2026Q2 FY26 | $0.54 | $0.58 | +6.6% | $220.3M | $237.7M | +7.9% | −3.35% |
| Apr 23, 2026Q1 FY26 | $0.42 | $0.43 | +2.4% | $198.1M | $195.7M | −1.2% | −2.06% |
| Feb 26, 2026Q4 FY25 | $0.55 | $0.37 | −32.7% | $213.5M | $212.2M | −0.6% | −8.81% |
| Oct 23, 2025Q3 FY25 | $0.44 | $0.45 | +2.3% | $3.87B | $3.38B | −12.7% | +2.85% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $205.4M | $209.2M | $198.3M | $223.3M | $206.0M | $244.3M | |
| Gross profit | $136.0M | $140.4M | $135.8M | $144.4M | $136.6M | $160.0M | |
| Operating income | $25.5M | $34.2M | $36.8M | $36.1M | $30.5M | $40.0M | |
| Net income | $8.9M | $19.2M | $18.4M | $15.7M | $16.5M | $23.2M | |
| Diluted EPS | $0.24 | $0.51 | $0.49 | $0.39 | $0.44 | $0.59 | |
| Gross margin | 66.2% | 67.1% | 68.5% | 64.7% | 66.3% | 65.5% | |
| Operating margin | 12.4% | 16.3% | 18.6% | 16.1% | 14.8% | 16.4% |
Fiscal years (4-quarter sums)FY21 $589.4M · FY22 $676.4M · FY23 $763.8M · FY24 $827.8M · FY25 $836.2M
Revenue by product · FY25
Revenue by geography · FY25
Balance sheet, Jun 30, 2026Cash & short-term investments $30.6M · Total debt $456.3M · Total assets $873.3M · Shareholders' equity $133.6M
Dividends
Last raised to $0.3613 from $0.3063 in Aug 2026. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Aug 6, 2026 | Aug 6 | Aug 20 | $0.3613 | raised from $0.3063 |
| May 12, 2026 | May 12 | May 21 | $0.3063 | cut from $0.3103 |
| Mar 9, 2026 | Mar 9 | Mar 24 | $0.3103 | raised from $0.2912 |
| Nov 3, 2025 | Nov 3 | Nov 20 | $0.2912 | raised from $0.2851 |
| Aug 11, 2025 | Aug 11 | Aug 28 | $0.2851 | raised from $0.2736 |
| May 12, 2025 | May 12 | May 23 | $0.2736 | cut from $0.3212 |
| Mar 18, 2025 | Mar 18 | Mar 25 | $0.3212 | cut from $0.3378 |
| Nov 8, 2024 | Nov 8 | Nov 15 | $0.3378 | cut from $0.34 |
Ownership
Shares outstanding 37.24M · Float 13.08M · 35.1% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Luis Campos · director, 10 percent owner, other: Chairman | 20.28M | 54.45% | Form 4 | Aug 10, 2026 |
| MMBG Investment Advisors Co. | 3.26M | 8.76% | 13F | Aug 10, 2026 |
| Party Products Holdings LLC | 2.24M | 5.68% | 13G | Jun 16, 2026 |
| Jose De Jesus Valdez Simancas · director | 1.17M | 3.13% | Form 4 | Mar 18, 2026 |
| Federico Clariond Domene · director | 722.7K | 1.94% | Form 4 | Mar 18, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 4, 2026 | Luis Campos | director, 10 percent owner, other: Chairman | +21,829 | $17.00 |
| Aug 3, 2026 | Luis Campos | director, 10 percent owner, other: Chairman | +3,186 | $17.00 |
| Jul 31, 2026 | Luis Campos | director, 10 percent owner, other: Chairman | +3,917 | $16.93 |
| Jul 27, 2026 | Luis Campos | director, 10 percent owner, other: Chairman | +46,830 | $16.41 |
| Apr 30, 2026 | Fernando Salazar | officer: STRATEGY OFFICE SENIOR MANAGER | +159 | $16.96 |
Peers
- Herbalife
Mexico direct selling of personal care and wellness products
- Nu Skin
Mexico direct selling of beauty, skincare, and wellness products
- Newell Brands
Rubbermaid food-storage and home-storage products across Latin America
- USANA Health Sciences
Mexico direct selling of personal care, skincare, and wellness products
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Betterware de México | $15.77 | +0.03% | $587.3M | 8.2 | 6.8 | 0.7 | +24.4% |
| Herbalife | $12.50 | +0.52% | $1.29B | 8.0 | 4.7 | 0.2 | +5.4% |
| Nu Skin | $4.85 | +0.21% | $235.5M | — | 5.0 | 0.2 | −17.1% |
| Newell Brands | $6.20 | +0.32% | $2.62B | — | 9.6 | 0.4 | +3.1% |
| USANA Health Sciences | $14.04 | +0.07% | $259.2M | — | 13.8 | 0.3 | −5.3% |
| Median | 8.0 | 7.3 | 0.3 | −1.1% |