Coupang
Runs Korea-centered commerce and delivery infrastructure alongside newer digital and international services.
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Profile
Combines owned-inventory retail and a third-party marketplace with integrated fulfillment and last-mile delivery, anchored by Korea’s Rocket services and WOW membership. Developing Offerings span food delivery, streaming, fintech, Taiwan retail, Japan delivery, and Farfetch luxury commerce, while Korean operations remain central to execution and regulation.
Runs an integrated commerce network that combines owned inventory, a third-party marketplace, fulfillment technology, and last-mile delivery. Product Commerce centers on Korea, where Rocket Delivery, Rocket Fresh, and WOW membership tie fast shipping, grocery, returns, and member benefits to shared infrastructure.
Developing Offerings include Coupang Eats, Coupang Play, fintech, Taiwan retail, Japan’s Rocket Now delivery service, and Farfetch’s global luxury marketplace. The model is being extended internationally in different forms rather than copied wholesale.
Execution depends on dense fulfillment and last-mile operations, especially in Korea, while customer data, labor, marketplace conduct, and competition practices sit under Korean regulatory oversight. Founder-controlled voting shares also limit other shareholders’ influence over major governance outcomes.
Company facts
Key statistics
Year to date −29.3% · Average volume (30d) 17.3M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 6, 2026 | Deutsche Bank | Upgrade | Hold | Buy | ||
| Aug 5, 2026 | Jefferies | Target | $24 | |||
| Aug 5, 2026 | Mizuho Securities | Target | $24 | $22 | ||
| Aug 5, 2026 | Deutsche Bank | Upgrade | Hold | Buy | $23 | $21.50 |
| Jul 29, 2026 | Mizuho Securities | Target | $25 | $24 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 4, 2026Q2 FY26 | −$0.27 | −$0.32 | −19.0% | $8.92B | $8.86B | −0.7% | −4.65% |
| May 5, 2026Q1 FY26 | −$0.09 | −$0.15 | −60.7% | $8.48B | $8.50B | +0.3% | −13.82% |
| Feb 26, 2026Q4 FY25 | $0.03 | −$0.01 | −134.5% | $9.06B | $8.84B | −2.5% | +1.98% |
| Nov 4, 2025Q3 FY25 | $0.04 | $0.05 | +36.5% | $9.15B | $9.27B | +1.3% | −5.94% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $7.91B | $8.52B | $9.27B | $8.84B | $8.50B | $8.86B | |
| Gross profit | $2.32B | $2.56B | $2.72B | $2.54B | $2.30B | $2.49B | |
| Operating income | $154.0M | $149.0M | $162.0M | $8.0M | −$242.0M | −$556.0M | |
| Net income | $107.0M | $32.0M | $95.0M | −$26.0M | −$266.0M | −$570.0M | |
| Diluted EPS | $0.06 | $0.02 | $0.05 | −$0.01 | −$0.15 | −$0.32 | |
| Gross margin | 29.3% | 30.0% | 29.4% | 28.8% | 27.0% | 28.2% | |
| Operating margin | 1.9% | 1.7% | 1.7% | 0.1% | -2.8% | -6.3% |
Fiscal years (4-quarter sums)FY21 $18.41B · FY22 $20.58B · FY23 $24.38B · FY24 $30.27B · FY25 $34.53B
Revenue by product · Q2 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $6.11B · Total debt $5.63B · Total assets $17.39B · Shareholders' equity $2.99B
Dividends
No dividends on record.
Ownership
Shares outstanding 1.80B · Float 1.34B · 74.7% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| SB Investment Advisers (UK) Ltd | 289.54M | 16.11% | 13F | Aug 14, 2026 |
| SVF Investments (UK) Ltd · 10 percent owner | 289.54M | 16.11% | Form 4 | Aug 22, 2025 |
| Bom Kim | 164.41M | 9.10% | 13G | Feb 14, 2025 |
| Baillie Gifford & Co | 78.74M | 4.38% | 13F | Aug 6, 2026 |
| Dodge & Cox | 72.19M | 4.02% | 13F | Aug 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 10, 2026 | Jonathan D. Lee | officer, other: Chief Accounting Officer | −5,519 | $16.10 |
| Aug 10, 2026 | Harold Rogers | officer: See Remarks | −192,110 | $16.18 |
| Mar 11, 2026 | Neil Mehta | director | +2,017,241 | $18.64 |
| Mar 12, 2026 | Neil Mehta | director | +3,000,000 | $18.68 |
| Mar 13, 2026 | Neil Mehta | director | +2,332,863 | $18.40 |
Peers
- Alibaba Group (ADR)
Cross-border commerce rival through AliExpress
- Netflix
Streaming rival for Korean audiences and subscription attention
- Uber
Restaurant-delivery rival in Japan through Uber Eats
- LuxExperience
Direct digital-luxury marketplace rival to Farfetch
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Coupang | $16.55 | +0.15% | $29.69B | — | 118.8 | 0.8 | +3.9% |
| Alibaba Group (ADR) | $118.57 | −0.26% | $284.99B | 27.1 | 18.1 | 1.8 | +14.8% |
| Netflix | $81.62 | −0.12% | $340.28B | 25.7 | 23.6 | 7.0 | +13.4% |
| Uber | $78.78 | −0.01% | $160.45B | 17.3 | 20.4 | 2.9 | +12.2% |
| LuxExperience | $7.70 | +0.13% | $1.06B | 1.8 | — | 0.4 | +194.7% |
| Median | 21.5 | 20.4 | 2.3 | +14.1% |







