Crown Crafts
Designs and distributes NoJo and Sassy products for infants, toddlers, and juveniles.
Something off on this page? Send us feedback.
Profile
Through NoJo Baby & Kids and Sassy Baby, sells toys, bedding, diaper bags, bibs, blankets, and related juvenile products. Sales go through a retailer-led distribution model for licensed and private-label products.
Designs, markets, and distributes infant, toddler, and juvenile consumer products through NoJo Baby & Kids and Sassy Baby. Its portfolio includes developmental, doll and plush, and other toys; bedding; diaper bags; bibs; blankets; and related goods.
Sales go directly to mass merchants, chains, specialty retailers, internet accounts, and wholesale clubs. Licensed and private-label products move through a retailer-led distribution model.
Acquisitions added digital nursery décor, developmental toys, and toddler bedding and diaper bags. Walmart and Amazon account for concentrated sales, while the company has no long-term or other purchase agreements with customers.
Company facts
Key statistics
Year to date +1.4% · Average volume (30d) 101.0K
Analysts
No analyst consensus on record.
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 12, 2026Q1 FY27 | $0.14 | $0.19 | +35.7% | $20.9M | $16.8M | −19.8% | −10.44% |
| Jun 24, 2026Q4 FY26 | $0.14 | $0.03 | −78.6% | $20.9M | $22.4M | +7.1% | +1.05% |
| Feb 11, 2026Q3 FY26 | — | $0.14 | — | — | $20.7M | — | +0.66% |
| Nov 12, 2025Q2 FY26 | — | $0.11 | — | — | $23.7M | — | −0.36% |
Financial highlights
| 12 quarters | Q4 FY25 | Q1 FY26 | Q2 FY26 | Q3 FY26 | Q4 FY26 | Q1 FY27 | |
|---|---|---|---|---|---|---|---|
| Revenue | $23.2M | $15.5M | $23.7M | $20.7M | $22.4M | $16.8M | |
| Gross profit | $4.2M | $3.5M | $6.6M | $4.9M | $5.1M | $8.0M | |
| Operating income | −$14.1M | −$1.2M | $1.9M | −$106.0K | $541.0K | $2.9M | |
| Net income | −$10.8M | −$1.1M | $1.2M | $1.5M | $280.0K | $2.1M | |
| Diluted EPS | −$1.04 | −$0.10 | $0.11 | $0.14 | $0.03 | $0.19 | |
| Gross margin | 18.3% | 22.7% | 27.7% | 23.5% | 22.9% | 47.9% | |
| Operating margin | -60.7% | -7.7% | 7.9% | -0.5% | 2.4% | 17.2% |
Fiscal years (4-quarter sums)FY22 $87.4M · FY23 $75.1M · FY24 $87.6M · FY25 $87.3M · FY26 $82.3M
Balance sheet, Jun 28, 2026Cash & short-term investments $194.0K · Total debt $19.4M · Total assets $68.5M · Shareholders' equity $40.2M
Dividends
Raised for 8 straight years. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Jun 11, 2026 | Jun 11 | Jul 2 | $0.08 | |
| Mar 13, 2026 | Mar 13 | Apr 3 | $0.08 | |
| Dec 12, 2025 | Dec 12 | Jan 2 | $0.08 | |
| Sep 12, 2025 | Sep 12 | Oct 3 | $0.08 | |
| Jun 13, 2025 | Jun 13 | Jul 3 | $0.08 | |
| Mar 14, 2025 | Mar 14 | Apr 4 | $0.08 | |
| Dec 13, 2024 | Dec 13 | Jan 3 | $0.08 | |
| Sep 13, 2024 | Sep 13 | Oct 4 | $0.08 |
Ownership
Shares outstanding 10.76M · Float 9.51M · 88.4% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Vanguard Capital Management LLC | 440.2K | 4.09% | 13F | May 15, 2026 |
| De Lisle Partners LLP | 396.3K | 3.68% | 13F | May 13, 2026 |
| Zenon S. Nie · director | 338.0K | 3.14% | Form 4 | Aug 13, 2026 |
| Donald R. Ratajczak · director | 336.2K | 3.12% | Form 4 | Nov 21, 2025 |
| Pinnacle Financial Partners, Inc. | 302.7K | 2.81% | 13F | May 14, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Nov 19, 2025 | Donald R. Ratajczak | director | +5,000 | $2.70 |
| Nov 13, 2025 | Donald R. Ratajczak | director | +10,000 | $2.75 |
| Nov 14, 2025 | Donald R. Ratajczak | director | +10,000 | $2.69 |
| Nov 17, 2025 | Donald R. Ratajczak | director | +10,000 | $2.80 |
Peers
- Mattel
Infant, toddler, preschool, and doll lines reach the same families
- JAKKS Pacific
Licensed dolls, plush, infant, and preschool toys vie for children's play
- Carter's
Baby soft goods, bedding, and diaper bags reach overlapping families
- The Honest Company
Baby wipes and personal-care goods vie for baby-care shelf space
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Crown Crafts | $2.87 | +0.70% | $30.9M | 6.2 | 4.0 | 0.4 | +8.3% |
| Mattel | $15.14 | 0.00% | $4.40B | 11.3 | 11.2 | 0.8 | +10.5% |
| JAKKS Pacific | $25.42 | +0.20% | $290.9M | 18.3 | — | 0.5 | +16.9% |
| Carter's | $33.55 | −0.03% | $1.24B | 6.1 | 9.8 | 0.4 | +5.2% |
| The Honest Company | $5.69 | +0.35% | $624.1M | — | 71.6 | 1.8 | −10.9% |
| Median | 11.3 | 11.2 | 0.6 | +7.8% |