Mattel
Builds toys and entertainment around Barbie, Hot Wheels, and other franchise brands.
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Profile
Builds toys and family-entertainment offerings around Barbie, Hot Wheels, Fisher-Price, American Girl, and other owned or licensed properties. The brand portfolio extends from toys into content, consumer products, digital offerings, and live experiences.
Turns franchise brands into toys and family-entertainment offerings. Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, and Polly Pocket make up the named portfolio, alongside other owned and licensed properties.
Beyond the toy business, the company carries those brands into content, consumer products, digital offerings, and live experiences. Entertainment work includes film, television, digital games, live events, publishing, and music.
An IP-driven strategy links activities across formats rather than treating the company only as a legacy toy manufacturer. Owned and licensed properties are the franchise base that connects its toy portfolio with its family-entertainment activities.
Company facts
Categories
Key statistics
Year to date −24.5% · Average volume (30d) 3.8M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Jul 14, 2026 | Roth Capital | Reiterate | Neutral | $16 | $15 | |
| Jul 9, 2026 | Goldman Sachs | Downgrade | Neutral | Sell | $15 | $12 |
| Jun 26, 2026 | Goldman Sachs | Reiterate | Neutral | $18 | $15 | |
| Apr 30, 2026 | Wells Fargo | Reiterate | Overweight | $18 | ||
| Mar 5, 2026 | UBS | Target | $30 | $28 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 4, 2026Q2 FY26 | $0.04 | $0.01 | −74.8% | $1.10B | $1.13B | +2.2% | −2.69% |
| Apr 29, 2026Q1 FY26 | −$0.24 | −$0.20 | +16.7% | $808.4M | $862.2M | +6.7% | +1.28% |
| Feb 10, 2026Q4 FY25 | $0.53 | $0.39 | −26.4% | $1.84B | $1.77B | −4.2% | −24.98% |
| Oct 21, 2025Q3 FY25 | $1.05 | $0.89 | −15.2% | $1.85B | $1.74B | −5.9% | −2.76% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $826.6M | $1.02B | $1.74B | $1.77B | $862.2M | $1.13B | |
| Gross profit | $408.1M | $519.0M | $868.3M | $812.1M | $380.3M | $542.1M | |
| Operating income | −$53.0M | $78.5M | $379.9M | $160.5M | −$84.7M | $10.9M | |
| Net income | −$40.3M | $53.4M | $278.4M | $106.2M | $61.0M | −$18.2M | |
| Diluted EPS | −$0.12 | $0.16 | $0.86 | $0.34 | $0.20 | −$0.06 | |
| Gross margin | 49.4% | 50.9% | 50.0% | 46.0% | 44.1% | 48.2% | |
| Operating margin | -6.4% | 7.7% | 21.9% | 9.1% | -9.8% | 1.0% |
Fiscal years (4-quarter sums)FY21 $5.46B · FY22 $5.43B · FY23 $5.44B · FY24 $5.38B · FY25 $5.35B
Revenue by product · Q2 FY26
Revenue by geography · Q2 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $523.9M · Total debt $2.75B · Total assets $6.36B · Shareholders' equity $2.00B
Dividends
No dividends on record.
Ownership
A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.
Shares outstanding 290.60M · Float 234.22M · 80.6% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Edgepoint Investment Group Inc. | 51.05M | 17.57% | 13F | Aug 14, 2026 |
| Primecap Management Co/CA/ | 29.51M | 10.15% | 13F | Aug 14, 2026 |
| BlackRock, Inc. | 26.17M | 9.01% | 13F | Aug 7, 2026 |
| Ariel Investments, LLC | 15.42M | 5.30% | 13G | Aug 14, 2026 |
| Vanguard Capital Management LLC | 13.17M | 4.53% | 13F | Aug 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Feb 12, 2026 | Ynon Kreiz | director, officer: Chairman & CEO | +65,000 | $15.53 |
Peers
- Hasbro
Global rival in toys, games, IP and digital play
- JAKKS Pacific
Licensed-toy peer spanning toys, consumer products and costumes
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Mattel | $15.14 | 0.00% | $4.40B | 11.3 | 11.2 | 0.8 | +10.5% |
| Hasbro | $94.23 | −0.01% | $13.29B | 16.9 | 15.4 | 2.7 | +16.2% |
| JAKKS Pacific | $25.42 | +0.20% | $290.9M | 18.3 | — | 0.5 | +16.9% |
| Median | 17.6 | 15.4 | 1.6 | +16.6% |




