DICK'S Sporting Goods (DKS)
Runs U.S. sporting-goods formats and global Foot Locker sneaker banners.
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DICK'S runs big sporting-goods stores and a busy website across the US, and a year ago it bought Foot Locker, the sneaker chain. The DICK'S side is healthy and still growing, pushed along by much bigger new flagship stores. The Foot Locker side, about a third of sales, is a turnaround that has gone worse than planned. For now, a steady earner is carrying a struggling sneaker business it hopes to fix.
Item facts: H1 FY2026 · six months to Aug 1, 2026, from filings, earnings calls and company pages.
Judgment weights, not filed revenue
The band summarizes business focus and direction. ~ marks estimates.
8 in detail · 12 more below
DICK'S Sporting Goods (stores and eCommerce)
The classic DICK'S — 630 regular stores plus the website and app — and the profit engine of the company. Watch Nike: it alone supplies roughly a third of everything the whole company buys to sell.
Competes with Academy Sports + Outdoors stores (Academy) · Nike Direct (Nike) · Nike's storefront on Amazon (Amazon)
In plain English
Think of it as the neighborhood sports department store: footballs, running shoes, team jerseys and home-gym gear under one roof, plus a website and app whose orders are mostly packed and shipped from those same stores.
The money is the gap between what DICK'S pays brands like Nike and Adidas and what shoppers pay at the register. Its own house labels, such as CALIA and DSG, leave a wider gap. A free loyalty club called ScoreCard keeps families coming back, and its members account for most of what gets sold. The worry right now is discounting on older lifestyle shoes and clothes.
Foot Locker and Kids Foot Locker (North America)
715 Foot Locker and 353 Kids Foot Locker stores, with dozens closed this year. A spring rebound faded when new releases disappointed; the Fast Break store makeover, now in about 250 shops, is the fix to watch.
Competes with JD sneaker stores (JD Sports) · Snipes US stores (Deichmann) · Nike Direct (Nike)
In plain English
Foot Locker is the sneaker shop in the mall or on a city shopping street; Kids Foot Locker is the same idea sized for children. People come for the newest shoes from Nike, Jordan and Adidas.
It earns the markup on each pair, so it rises and falls with how exciting the brands' new releases are — it leans heavily on launches and re-released classics. When launches fall flat, older styles pile up and have to be marked down, which is what happened this summer. The fix is Fast Break: a low-cost store makeover that puts fewer shoes on the wall and brings clothing back.
Champs Sports
364 mall stores selling athletic shoes and clothes, a few closed this year. It was already shrinking before the deal — sales fell about 14% in the first half of 2024 — and management barely mentions it.
Competes with Finish Line and Hibbett stores (JD Sports) · Snipes US stores (Deichmann)
In plain English
Picture a second sneaker shop in the same mall as Foot Locker: athletic shoes and clothes, the same big brands, the same calendar of new releases. That is Champs, which came along as part of the Foot Locker purchase.
It makes money the same way, on the markup of every pair and hoodie, and depends on the same two things — people walking the mall and new shoes worth the trip. Now it is getting the Fast Break makeover too, and DICK'S has started offering its shoppers to advertisers alongside its own.
House of Sport and DICK'S Field House
41 House of Sport and 52 Field House stores, with about 34 more opening this year; each new House of Sport aims for roughly $35M of sales in year one. Many replace or convert older DICK'S stores, so not all of it is new money.
Competes with Academy Sports + Outdoors big-box stores (Academy) · Nike's own stores and app (Nike)
In plain English
Bigger, on purpose. A House of Sport is a DICK'S with about twice the floor space of a regular store, aimed at the whole-family shopping trip, with room for partner corners like Fanatics trading cards and Lids hats. A Field House is the same idea at regular-store size.
The money works like any DICK'S store, only more of it per building: management's target is for a new one to turn roughly a fifth of its first-year sales into profit. The catch: a House of Sport costs slightly over $20M to build, and many openings are relocations, so part of the sales simply moves house.
Foot Locker International (Europe and Asia Pacific)
559 stores in Europe and 92 in Asia Pacific, plus licensed partner shops that pay royalties. Europe is the bigger drag behind this year's lowered Foot Locker outlook — management calls it far more discount-driven than the US.
Competes with JD Sports stores (JD Group) · Snipes Europe (Deichmann)
In plain English
Overseas, Foot Locker runs its own shops across Europe and Asia Pacific, and also lets partners in the Middle East, Europe and Asia open Foot Locker stores under its name in exchange for a royalty, a fee for borrowing the brand.
Europe is the sore spot. Management says the whole European sneaker trade is sitting on too much stock, so everyone is discounting, and it always expected the region to recover more slowly than North America. Losses there cannot be used to shrink the tax bill, so they sting twice. A former Aldi chief executive now runs the international business.
Golf Galaxy
114 golf stores, 33 of them with Performance Centers for club fitting and about 15 more planned this year. Golf helped lift equipment sales in spring, though it has dropped out of management's talking points since.
Competes with PGA TOUR Superstore (PGA TOUR Superstore) · Club Champion fitting studios (Club Champion)
In plain English
The golf specialist of the family. Golf Galaxy stores sell clubs, balls and bags, and a growing number have Performance Centers, where golfers pay to have clubs matched to their swing.
The store earns on the fitting and on the gear itself. Shelves also carry DICK'S own golf labels, such as Walter Hagen, Top-Flite and MAXFLI, which earn more per sale than outside brands. Its fortunes ride on how many people take up the game.
GameChanger
The youth-sports scoring and streaming app, with nearly $150M of revenue last fiscal year and about 10M active users. Tiny next to the stores, but management says it has grown about 40% a year since 2017, profitably.
Competes with TeamSnap (TeamSnap) · iScore (iScore) · MaxPreps and SportsEngine (MaxPreps / SportsEngine)
In plain English
The app parents open in the bleachers. Coaches keep score in it for free; families use it to message the team, check their kid's stats and watch games live when they can't be there.
Parents and fans pay a small monthly subscription for the live streams and stats, while coaches pay nothing. It also feeds DICK'S ad business — brands can buy spots around those live youth games.
DICK'S Media Network
DICK'S in-house ad business, with more than 200 brand partners and now pitching Foot Locker and Champs shoppers too. Its earnings are not reported; management credits it, with GameChanger, for part of a recent rise in profit per sale.
Competes with Amazon Ads (Amazon) · Orange Apron Media (Home Depot) · Macy's Media Network (Macy's)
In plain English
Every time you shop with your ScoreCard number, DICK'S learns what you buy. The Media Network puts that knowledge to work: brands like Adidas and Under Armour, plus outsiders such as fast-food chains and carmakers, pay to show their ads to the right shoppers — on DICK'S website, elsewhere online, on streaming TV through Roku, inside stores and during GameChanger streams.
Because DICK'S can later see whether an ad led to a purchase, brands can check what their money actually bought.
DICK'S Sporting Goods (stores and eCommerce)The classic DICK'S — 630 regular stores plus the website and app — and the profit engine of the company. Watch Nike: it alone supplies roughly a third of everything the whole company buys to sell.The classic DICK'S — 630 regular stores plus the website and app — and the profit engine of the company. Watch Nike: it alone supplies roughly a third of everything the whole company buys to sell.
In plain English
Think of it as the neighborhood sports department store: footballs, running shoes, team jerseys and home-gym gear under one roof, plus a website and app whose orders are mostly packed and shipped from those same stores.
The money is the gap between what DICK'S pays brands like Nike and Adidas and what shoppers pay at the register. Its own house labels, such as CALIA and DSG, leave a wider gap. A free loyalty club called ScoreCard keeps families coming back, and its members account for most of what gets sold. The worry right now is discounting on older lifestyle shoes and clothes.
Competes with Academy Sports + Outdoors stores (Academy) · Nike Direct (Nike) · Nike's storefront on Amazon (Amazon)
Foot Locker and Kids Foot Locker (North America)715 Foot Locker and 353 Kids Foot Locker stores, with dozens closed this year. A spring rebound faded when new releases disappointed; the Fast Break store makeover, now in about 250 shops, is the fix to watch.715 Foot Locker and 353 Kids Foot Locker stores, with dozens closed this year. A spring rebound faded when new releases disappointed; the Fast Break store makeover, now in about 250 shops, is the fix to watch.
In plain English
Foot Locker is the sneaker shop in the mall or on a city shopping street; Kids Foot Locker is the same idea sized for children. People come for the newest shoes from Nike, Jordan and Adidas.
It earns the markup on each pair, so it rises and falls with how exciting the brands' new releases are — it leans heavily on launches and re-released classics. When launches fall flat, older styles pile up and have to be marked down, which is what happened this summer. The fix is Fast Break: a low-cost store makeover that puts fewer shoes on the wall and brings clothing back.
Competes with JD sneaker stores (JD Sports) · Snipes US stores (Deichmann) · Nike Direct (Nike)
Champs Sports364 mall stores selling athletic shoes and clothes, a few closed this year. It was already shrinking before the deal — sales fell about 14% in the first half of 2024 — and management barely mentions it.364 mall stores selling athletic shoes and clothes, a few closed this year. It was already shrinking before the deal — sales fell about 14% in the first half of 2024 — and management barely mentions it.
In plain English
Picture a second sneaker shop in the same mall as Foot Locker: athletic shoes and clothes, the same big brands, the same calendar of new releases. That is Champs, which came along as part of the Foot Locker purchase.
It makes money the same way, on the markup of every pair and hoodie, and depends on the same two things — people walking the mall and new shoes worth the trip. Now it is getting the Fast Break makeover too, and DICK'S has started offering its shoppers to advertisers alongside its own.
Competes with Finish Line and Hibbett stores (JD Sports) · Snipes US stores (Deichmann)
House of Sport and DICK'S Field House41 House of Sport and 52 Field House stores, with about 34 more opening this year; each new House of Sport aims for roughly $35M of sales in year one. Many replace or convert older DICK'S stores, so not all of it is new money.41 House of Sport and 52 Field House stores, with about 34 more opening this year; each new House of Sport aims for roughly $35M of sales in year one. Many replace or convert older DICK'S stores, so not all of it is new money.
In plain English
Bigger, on purpose. A House of Sport is a DICK'S with about twice the floor space of a regular store, aimed at the whole-family shopping trip, with room for partner corners like Fanatics trading cards and Lids hats. A Field House is the same idea at regular-store size.
The money works like any DICK'S store, only more of it per building: management's target is for a new one to turn roughly a fifth of its first-year sales into profit. The catch: a House of Sport costs slightly over $20M to build, and many openings are relocations, so part of the sales simply moves house.
Competes with Academy Sports + Outdoors big-box stores (Academy) · Nike's own stores and app (Nike)
Foot Locker International (Europe and Asia Pacific)559 stores in Europe and 92 in Asia Pacific, plus licensed partner shops that pay royalties. Europe is the bigger drag behind this year's lowered Foot Locker outlook — management calls it far more discount-driven than the US.559 stores in Europe and 92 in Asia Pacific, plus licensed partner shops that pay royalties. Europe is the bigger drag behind this year's lowered Foot Locker outlook — management calls it far more discount-driven than the US.
In plain English
Overseas, Foot Locker runs its own shops across Europe and Asia Pacific, and also lets partners in the Middle East, Europe and Asia open Foot Locker stores under its name in exchange for a royalty, a fee for borrowing the brand.
Europe is the sore spot. Management says the whole European sneaker trade is sitting on too much stock, so everyone is discounting, and it always expected the region to recover more slowly than North America. Losses there cannot be used to shrink the tax bill, so they sting twice. A former Aldi chief executive now runs the international business.
Competes with JD Sports stores (JD Group) · Snipes Europe (Deichmann)
Golf Galaxy114 golf stores, 33 of them with Performance Centers for club fitting and about 15 more planned this year. Golf helped lift equipment sales in spring, though it has dropped out of management's talking points since.114 golf stores, 33 of them with Performance Centers for club fitting and about 15 more planned this year. Golf helped lift equipment sales in spring, though it has dropped out of management's talking points since.
In plain English
The golf specialist of the family. Golf Galaxy stores sell clubs, balls and bags, and a growing number have Performance Centers, where golfers pay to have clubs matched to their swing.
The store earns on the fitting and on the gear itself. Shelves also carry DICK'S own golf labels, such as Walter Hagen, Top-Flite and MAXFLI, which earn more per sale than outside brands. Its fortunes ride on how many people take up the game.
Competes with PGA TOUR Superstore (PGA TOUR Superstore) · Club Champion fitting studios (Club Champion)
GameChangerThe youth-sports scoring and streaming app, with nearly $150M of revenue last fiscal year and about 10M active users. Tiny next to the stores, but management says it has grown about 40% a year since 2017, profitably.The youth-sports scoring and streaming app, with nearly $150M of revenue last fiscal year and about 10M active users. Tiny next to the stores, but management says it has grown about 40% a year since 2017, profitably.
In plain English
The app parents open in the bleachers. Coaches keep score in it for free; families use it to message the team, check their kid's stats and watch games live when they can't be there.
Parents and fans pay a small monthly subscription for the live streams and stats, while coaches pay nothing. It also feeds DICK'S ad business — brands can buy spots around those live youth games.
Competes with TeamSnap (TeamSnap) · iScore (iScore) · MaxPreps and SportsEngine (MaxPreps / SportsEngine)
DICK'S Media NetworkDICK'S in-house ad business, with more than 200 brand partners and now pitching Foot Locker and Champs shoppers too. Its earnings are not reported; management credits it, with GameChanger, for part of a recent rise in profit per sale.DICK'S in-house ad business, with more than 200 brand partners and now pitching Foot Locker and Champs shoppers too. Its earnings are not reported; management credits it, with GameChanger, for part of a recent rise in profit per sale.
In plain English
Every time you shop with your ScoreCard number, DICK'S learns what you buy. The Media Network puts that knowledge to work: brands like Adidas and Under Armour, plus outsiders such as fast-food chains and carmakers, pay to show their ads to the right shoppers — on DICK'S website, elsewhere online, on streaming TV through Roku, inside stores and during GameChanger streams.
Because DICK'S can later see whether an ad led to a purchase, brands can check what their money actually bought.
Competes with Amazon Ads (Amazon) · Orange Apron Media (Home Depot) · Macy's Media Network (Macy's)
Named in filings, launches and programs
- WSSBrandFoot Locker's banner aimed at Hispanic shoppers, bought in 2021; cut from 143 to 99 stores this year, roughly 2% of sales.
- atmosBrandA premium sneaker and clothing banner that sells mostly online, bought by Foot Locker in 2021; 30 stores and a sliver of sales.
- Going, Going, Gone!BrandA 52-store clearance chain, roughly 2% of sales — also where leftover Foot Locker stock is sold off, fetching more than outside liquidators pay.
- Vertical brandsProduct lineDICK'S own labels — DSG, CALIA, VRST, Top-Flite and more — sold in its stores at a clearly bigger profit per item than outside brands.
- ScoreCard / ScoreCard+Customer programThe free loyalty club of roughly 30 million members who drive most DICK'S sales; a paid $99-a-year tier started in July 2026.
- Collectors ClubhouseProduct line · RampingTrading-card and memorabilia corners run with Fanatics, added to every new House of Sport; they earn less per sale than the rest of the store.
- Lids shop-in-shopsProduct line · RampingTeam-hat shops run with Lids inside DICK'S stores — in 46 so far, with more than 100 planned.
- Fast BreakEcosystem · RampingThe low-cost Foot Locker store makeover: fewer shoes on the wall, clothing back. About 250 stores done, 300–350 targeted by year-end.
- Unrivaled Sports stakeEcosystemA minority stake from a $120M funding round DICK'S led in Unrivaled Sports, owner of youth venues like Cooperstown All Star Village.
- Public LandsBrandAn outdoor-gear store banner cut from eight stores to three, and holding at three.
- CoachProduct · AnnouncedAn AI-powered digital shopping helper that DICK'S announced for a summer 2026 launch.
- Foot Locker licensingServicePartners run Foot Locker stores in the Middle East, Europe and Asia and pay royalties for the name.
WSSBrand
Foot Locker's banner aimed at Hispanic shoppers, bought in 2021; cut from 143 to 99 stores this year, roughly 2% of sales.
atmosBrand
A premium sneaker and clothing banner that sells mostly online, bought by Foot Locker in 2021; 30 stores and a sliver of sales.
Going, Going, Gone!Brand
A 52-store clearance chain, roughly 2% of sales — also where leftover Foot Locker stock is sold off, fetching more than outside liquidators pay.
Vertical brandsProduct line
DICK'S own labels — DSG, CALIA, VRST, Top-Flite and more — sold in its stores at a clearly bigger profit per item than outside brands.
ScoreCard / ScoreCard+Customer program
The free loyalty club of roughly 30 million members who drive most DICK'S sales; a paid $99-a-year tier started in July 2026.
Collectors ClubhouseProduct line · Ramping
Trading-card and memorabilia corners run with Fanatics, added to every new House of Sport; they earn less per sale than the rest of the store.
Lids shop-in-shopsProduct line · Ramping
Team-hat shops run with Lids inside DICK'S stores — in 46 so far, with more than 100 planned.
Fast BreakEcosystem · Ramping
The low-cost Foot Locker store makeover: fewer shoes on the wall, clothing back. About 250 stores done, 300–350 targeted by year-end.
Unrivaled Sports stakeEcosystem
A minority stake from a $120M funding round DICK'S led in Unrivaled Sports, owner of youth venues like Cooperstown All Star Village.
Public LandsBrand
An outdoor-gear store banner cut from eight stores to three, and holding at three.
CoachProduct · Announced
An AI-powered digital shopping helper that DICK'S announced for a summer 2026 launch.
Foot Locker licensingService
Partners run Foot Locker stores in the Middle East, Europe and Asia and pay royalties for the name.