Hasbro
Builds toys, tabletop games, digital play, and licensing around enduring owned franchises.
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Profile
Sells toys, tabletop games, digital games, and licenses built around Magic: The Gathering, Dungeons & Dragons, Monopoly, Nerf, Transformers, Play-Doh, and Peppa Pig. Consumer Products carries the global retail business, while Wizards and Digital Gaming supplies the higher-margin earnings engine and Entertainment manages retained brand content.
Runs three segments: Consumer Products, Wizards of the Coast and Digital Gaming, and Entertainment. Consumer Products sells toys, board games, and licensed merchandise worldwide through major retailers, ecommerce, distributors, and direct channels, using brands including Nerf, Transformers, Play-Doh, Monopoly, and Peppa Pig.
Builds the higher-margin gaming engine around Magic: The Gathering, Dungeons & Dragons, D&D Beyond, digital titles, and third-party licenses such as Monopoly Go!. Entertainment handles retained family programming and brand extensions after the eOne film-and-TV divestiture.
Growth depends on sustaining tabletop releases, extending owned IP through partners, and converting franchises across physical and digital formats. Toy sales remain holiday-weighted and exposed to large retailers, outsourced manufacturing, tariffs, product-safety rules, children's privacy requirements, and licensed partner brands.
Company facts
Key statistics
Year to date +13.6% · Average volume (30d) 2.0M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Rating | Prior target | Target |
|---|---|---|---|---|---|
| Aug 20, 2026 | Wells Fargo | Reiterate | Equal Weight | $85 | $90 |
| Jul 27, 2026 | UBS | Reiterate | Buy | $110 | $120 |
| Jul 22, 2026 | DA Davidson | Reiterate | Neutral | $110 | $95 |
| Jul 16, 2026 | Jefferies | Reiterate | Buy | $61 | $110 |
| Jun 18, 2026 | UBS | Target | $99 | $110 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jul 21, 2026Q2 FY26 | $1.16 | $1.28 | +10.3% | $1.07B | $1.14B | +6.6% | +0.29% |
| May 20, 2026Q1 FY26 | $1.12 | $1.47 | +31.2% | $969.2M | $1.00B | +3.2% | +1.67% |
| Feb 10, 2026Q4 FY25 | $0.99 | $1.51 | +52.5% | $1.26B | $1.45B | +14.5% | +1.87% |
| Oct 23, 2025Q3 FY25 | $1.66 | $1.68 | +1.2% | $1.26B | $1.39B | +10.0% | −1.59% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $887.1M | $980.8M | $1.39B | $1.45B | $1.00B | $1.14B | |
| Gross profit | $625.6M | $732.1M | $948.6M | $997.0M | $682.4M | $867.2M | |
| Operating income | $170.7M | $223.7M | $341.1M | $322.5M | $270.3M | $252.5M | |
| Net income | $98.6M | −$855.8M | $233.2M | $201.6M | $199.5M | $160.9M | |
| Diluted EPS | $0.70 | −$6.10 | $1.64 | $1.41 | $1.39 | $1.12 | |
| Gross margin | 70.5% | 74.6% | 68.4% | 69.0% | 68.2% | 76.1% | |
| Operating margin | 19.2% | 22.8% | 24.6% | 22.3% | 27.0% | 22.2% |
Fiscal years (4-quarter sums)FY21 $6.42B · FY22 $5.86B · FY23 $5.00B · FY24 $4.14B · FY25 $4.70B
Revenue by product · Q2 FY26
Revenue by geography · FY25
Balance sheet, Jun 28, 2026Cash & short-term investments $1.38B · Total debt $3.57B · Total assets $6.04B · Shareholders' equity $705.2M
Dividends
Raised for 24 straight years — most recently to $0.70 from $0.68 in Apr 2022. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Aug 19, 2026 | Aug 19 | Sep 2 | $0.70 | |
| Jun 1, 2026 | Jun 1 | Jun 11 | $0.70 | |
| Feb 18, 2026 | Feb 18 | Mar 4 | $0.70 | |
| Nov 19, 2025 | Nov 19 | Dec 3 | $0.70 | |
| Aug 20, 2025 | Aug 20 | Sep 3 | $0.70 | |
| May 21, 2025 | May 21 | Jun 4 | $0.70 | |
| Mar 3, 2025 | Mar 3 | Mar 12 | $0.70 | |
| Nov 20, 2024 | Nov 20 | Dec 4 | $0.70 |
Ownership
A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.
Shares outstanding 141.04M · Float 140.36M · 99.5% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 26.69M | 18.93% | 13F | Aug 7, 2026 |
| Vanguard Capital Management LLC | 9.01M | 6.39% | 13F | Aug 13, 2026 |
| Vanguard Portfolio Management LLC | 7.10M | 5.03% | 13F | Aug 13, 2026 |
| State Street Corp | 5.97M | 4.23% | 13F | Aug 7, 2026 |
| Geode Capital Management, LLC | 4.18M | 2.96% | 13F | Aug 12, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 19, 2026 | John Hight | officer: President, WOTC | −11,593 | $94.63 |
| Aug 17, 2026 | John Hight | officer: President, WOTC | −11,229 | $96.29 |
| Aug 7, 2026 | Elizabeth Hamren | director | −1,975 | $92.84 |
| Aug 4, 2026 | Elizabeth Hamren | director | −989 | $90.42 |
| Jul 31, 2026 | Gina M. Goetter | officer: EVP & CFO | −8,265 | $93.96 |
Peers
- Mattel
Broad toy and games peer across dolls, vehicles, preschool and IP
- JAKKS Pacific
Licensed toys, costumes, role play, and board games overlap
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Hasbro | $94.23 | −0.01% | $13.29B | 16.9 | 15.4 | 2.7 | +16.2% |
| Mattel | $15.14 | 0.00% | $4.40B | 11.3 | 11.2 | 0.8 | +10.5% |
| JAKKS Pacific | $25.42 | +0.20% | $290.9M | 18.3 | — | 0.5 | +16.9% |
| Median | 14.8 | 11.2 | 0.6 | +13.7% |