Harley-Davidson
Builds motorcycles, rider products and financing around a dealer and community network.
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Profile
Sells Harley-Davidson motorcycles and related products through HDMC, with LiveWire electric motorcycles and HDFS financing as separate segments. Its dealer network and rider programs link product sales, financing and community experiences.
HDMC sells motorcycles plus parts, accessories, riding gear, apparel and licenses. Its lineup spans Sport, Cruiser, Grand American Touring, Adventure Touring, Trike and Electric, with Milwaukee-Eight and Revolution Max platforms. The range includes traditional and electric models.
LiveWire is a separate electric motorcycle segment. HDFS provides retail and dealer wholesale financing and related insurance and protection products. Independent dealers connect with H.O.G., H-D Membership, Riding Academy and rider events that support a worldwide community.
Harley-Davidson holds a controlling interest in LiveWire and retains control of HDFS under its KKR and PIMCO partnership.
Company facts
Categories
Key statistics
Year to date +36.1% · Average volume (30d) 2.4M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 17, 2026 | Griffin | Target | $30 | $33 | ||
| Jul 28, 2026 | Morgan Stanley | Reiterate | Underweight | $15 | $17 | |
| Jul 24, 2026 | Robert W. Baird | Target | $28 | $30 | ||
| Jul 20, 2026 | Loop Capital Markets | Upgrade | Hold | Buy | $21 | $32 |
| Jul 20, 2026 | Loop Capital | Upgrade | Hold | Buy |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jul 23, 2026Q2 FY26 | $0.65 | $0.75 | +16.3% | $1.17B | $1.10B | −5.4% | −3.88% |
| May 5, 2026Q1 FY26 | $0.34 | $0.22 | −35.3% | $1.01B | $1.06B | +4.5% | −5.06% |
| Feb 10, 2026Q4 FY25 | −$0.92 | −$2.44 | −165.2% | $484.6M | $379.2M | −21.7% | −1.72% |
| Nov 4, 2025Q3 FY25 | $1.38 | $3.10 | +124.6% | $509.3M | $1.07B | +110.9% | +0.28% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $1.33B | $1.31B | $1.34B | $496.2M | $1.17B | $1.10B | |
| Gross profit | $469.5M | $368.6M | $472.3M | −$113.3M | $346.4M | $277.2M | |
| Operating income | $160.5M | $112.4M | $478.7M | −$361.1M | $45.9M | $45.4M | |
| Net income | $133.1M | $107.6M | $377.4M | −$279.3M | $24.8M | $79.0M | |
| Diluted EPS | $1.07 | $0.88 | $3.10 | −$2.44 | $0.22 | $0.75 | |
| Gross margin | 35.3% | 28.2% | 35.2% | -22.8% | 29.5% | 25.1% | |
| Operating margin | 12.1% | 8.6% | 35.7% | -72.8% | 3.9% | 4.1% |
Fiscal years (4-quarter sums)FY21 $5.34B · FY22 $5.76B · FY23 $5.84B · FY24 $5.19B · FY25 $4.47B
Revenue by product · Q2 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $1.90B · Total debt $2.31B · Total assets $7.25B · Shareholders' equity $3.10B
Dividends
Raised for 5 straight years — most recently to $0.1875 from $0.18 in Mar 2026. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Jun 8, 2026 | Jun 8 | Jun 25 | $0.1875 | |
| Mar 2, 2026 | Mar 2 | Mar 17 | $0.1875 | raised from $0.18 |
| Dec 9, 2025 | Dec 9 | Dec 22 | $0.18 | |
| Sep 10, 2025 | Sep 10 | Sep 24 | $0.18 | |
| Jun 2, 2025 | Jun 2 | Jun 18 | $0.18 | |
| Feb 28, 2025 | Feb 28 | Mar 14 | $0.18 | raised from $0.1725 |
| Dec 10, 2024 | Dec 10 | Dec 23 | $0.1725 | |
| Sep 16, 2024 | Sep 16 | Sep 27 | $0.1725 |
Ownership
A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.
Shares outstanding 105.27M · Float 104.12M · 98.9% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 10.20M | 9.69% | 13F | Aug 7, 2026 |
| Donald Smith & Co., Inc. | 9.28M | 8.81% | 13F | Aug 11, 2026 |
| Dimensional Fund Advisors LP | 5.97M | 5.67% | 13F | Aug 11, 2026 |
| Vanguard Portfolio Management | 5.67M | 5.38% | 13G | Jul 31, 2026 |
| American Century Investment Management, Inc. | 5.35M | 5.10% | 13G | Aug 14, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 11, 2026 | Gayle Littleton | officer: CLO, CCO, CAO & Corp Sec | +7,500 | $26.38 |
| Aug 10, 2026 | Artie Starrs | director, officer: President & CEO | +10,000 | $25.89 |
| Aug 3, 2026 | Jonathan R. Root | officer: CFO and CCO | −1,554 | $24.88 |
| Jul 31, 2026 | Daniel J. Nova | director | +40,000 | $24.57 |
| Jul 1, 2026 | Jonathan R. Root | officer: CFO and CCO | −1,554 | $24.44 |
Peers
- Honda (ADR)
Broad rival across touring, cruiser, and adventure motorcycles
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Harley-Davidson | $27.76 | −1.21% | $2.96B | 17.2 | 20.8 | 0.7 | −15.5% |
| Honda (ADR) | $31.80 | −0.16% | $41.34B | — | 18.1 | 0.3 | +3.9% |
| Median | — | 18.1 | 0.3 | +3.9% |