Harley-Davidson
Builds motorcycles, rider products and financing around a dealer and community network.
$27.76
After-hours close−0.34 (−1.21%)
At close$28.10(+0.93%)
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Breakdown13F · Form 4
Institutions 107.58%Insiders 0.33%
A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.
Shares outstanding 105.27M · Float 104.12M · 98.9% free float
Institutions13F, as of Jun 30, 2026
469 holders · 113.25M shares · 95 new positions · 220 increased · 126 reduced · 58 closed
| Holder | Shares | % outstanding | Chg q/q | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 10.20M | 9.69% | −409.8K | Aug 7, 2026 |
| Donald Smith & Co., Inc. | 9.28M | 8.81% | −737.8K | Aug 11, 2026 |
| Dimensional Fund Advisors LP | 5.97M | 5.67% | +123.4K | Aug 11, 2026 |
| Vanguard Portfolio Management LLC | 5.63M | 5.34% | +341.5K | Aug 13, 2026 |
| American Century Companies Inc | 5.35M | 5.08% | +594.8K | Aug 12, 2026 |
| LSV Asset Management | 5.08M | 4.83% | −93.0K | Aug 6, 2026 |
| Vanguard Capital Management LLC | 4.75M | 4.51% | −313.9K | Aug 13, 2026 |
| Fifthdelta Ltd | 4.37M | 4.15% | +2.24M | Aug 13, 2026 |
Beneficial owners13D/G · 5% or more, as filed
| Holder | % of class | Shares | Form | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 9.40% | 10.55M | 13G | Apr 24, 2026 ↗ |
| Donald Smith & Co., Inc. | 9.00% | 10.02M | 13G | May 14, 2026 ↗ |
| Dimensional Fund Advisors LP | 5.40% | 6.84M | 13G | Jan 23, 2025 ↗ |
| Vanguard Portfolio Management | 5.38% | 5.67M | 13G | Jul 31, 2026 ↗ |
| Vanguard Capital Management | 5.32% | 5.96M | 13G | Apr 30, 2026 ↗ |
| American Century Investment Management, Inc.incl. American Century Companies, Inc., Stowers Institute for Medical Research | 5.10% | 5.35M | 13G | Aug 14, 2026 ↗ |
InsidersForm 4
| Insider | Role | Shares | % outstanding | Filed |
|---|---|---|---|---|
| Daniel J. Nova | director | 47.6K | 0.05% | Aug 3, 2026 |
| Troy Alstead | director | 41.2K | 0.04% | May 18, 2026 |
| Paul J. Krause | officer: Chief Legal Officer | 30.0K | 0.03% | May 13, 2026 |
| Norman Thomas Linebarger | director | 29.1K | 0.03% | May 16, 2025 |
| Maryrose Sylvester | director | 27.9K | 0.03% | May 18, 2026 |
| Jonathan R. Root | officer: CFO and CCO | 27.8K | 0.03% | Aug 5, 2026 |
| Artie Starrs | director, officer: President & CEO | 25.0K | 0.02% | Aug 11, 2026 |
| Jr James D. Farley | director | 22.2K | 0.02% | May 18, 2026 |
| Lori Ann Flees | director | 17.2K | 0.02% | May 18, 2026 |
| Tori Termaat | officer: Chief Human Resources Officer | 16.8K | 0.02% | Feb 26, 2026 |
37 people have not refiled in the last 18 months (1.49M shares), so they are not in the figure above
Latest trades
| Date | Insider | Type | Shares | Avg price | Owned after |
|---|---|---|---|---|---|
| Aug 11, 2026 | Gayle Littletonofficer: CLO, CCO, CAO & Corp Sec | Purchase | 7,500 | $26.38 | 7,500 |
| Aug 10, 2026 | Artie Starrsdirector, officer: President & CEO | Purchase | 10,000 | $25.89 | 25,000 |
| Aug 3, 2026 | Jonathan R. Rootofficer: CFO and CCO | Sale | 1,554 | $24.88 | 27,846 |
| Jul 31, 2026 | Daniel J. Novadirector | Purchase | 40,000 | $24.57 | 47,605 |
| Jul 1, 2026 | Jonathan R. Rootofficer: CFO and CCO | Sale | 1,554 | $24.44 | 29,400 |
| May 19, 2026 | Jonathan R. Rootofficer: CFO and CCO | Sale | 1,554 | $24.21 | 32,508 |
| May 11, 2026 | Paul J. Krauseofficer: Chief Legal Officer | Sale | 1,564 | $26.00 | 30,012 |
| Mar 12, 2026 | Charles Doofficer: Sr. Vice President, HDFSI | Sale | 4,241 | $18.10 | 183 |
| Mar 9, 2026 | Artie Starrsdirector, officer: President & CEO | Purchase | 15,000 | $19.10 | 15,000 |
| Mar 9, 2026 | Lori Ann Fleesdirector | Purchase | 4,000 | $18.89 | 11,208 |
CongressHouse and Senate disclosures
| Member | Type | Amount | Owner | Traded | Disclosed |
|---|---|---|---|---|---|
| Rep. Tim Moore · NC14 | Sale | $50,001 – $100,000 | Apr 7, 2026 | Apr 29, 2026 ↗ |