36Kr (ADR) (KRKR)
China-focused business-and-technology media platform monetizing audience reach through advertising and enterprise services.
Something off on this page? Send us feedback.
Sells advertising and content-led marketing, events, consulting and institutional subscriptions built around a China-focused business-and-technology media audience. Revenue is chiefly tied to online advertising, while key operating assets and licenses sit with a contractually controlled PRC VIE.
Publishes China-focused business and technology coverage through 36kr.com, its mobile app and third-party social and content platforms. Coverage spans technology, consumer, healthcare, finance, automotive, advanced manufacturing, artificial intelligence and new energy, delivered in articles, video, audio and livestreams.
Monetizes the audience through online advertising placements and produced advertisements, as well as integrated marketing, events, consulting, advertising-agent services and V-club institutional subscriptions. Advertising is the main revenue source, while editorial reach, sector data and relationships connect advertisers, enterprises, governments and institutional investors to its commercial services.
Operates principally in China through a PRC subsidiary and contractually controlled VIE, which holds key licenses, the 36Kr brand, domain, app, social accounts and customer relationships. Audience acquisition also depends on access to third-party platforms, while PRC content, advertising, data and licensing rules govern the business.
Company facts
Categories
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $18.5M · Total debt $3.9M · Total assets $42.6M · Shareholders' equity $21.3M
- Revenue
- $18.5M
- Operating income
- $3.4M
- Net income
- $2.2M
Reported in CNY, converted at the latest exchange rate
No dividends on record.
| Institutions1 holder · as of Mar 31, 2026 | 0.00% | 50 ADS | |
| Insiders1 holder · as of Mar 30, 2026 | 0.00% | 41 ADS | |
| Otherremainder | 100.00% | 1.78M ADS |
1.78M ADS as of Aug 22, 2026 · institutions as of Mar 31, 2026 · holders as of their latest filing
The share count is from the company's Dec 2019 annual report; nothing newer is on file here.
The share count has not been confirmed by a second filing; stakes use it as it stands.
Some positions are filed in underlying shares, not receipts; the ratio is unknown, so no percentage.
This company has 3 share classes; every stake here is a share of the whole company.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Evidence |
|---|---|---|---|
Farther Finance Advisors, LLCInstitution | 0.00% | 50 ADS | 13Fas of Mar 31, 2026 |
Yang Sylvia LiInsiderdirector, officer: Chief Content Officer | 0.00% | 41 ADS | Form 4filed Mar 30, 2026 ↗ |
Barclays Global Investors, Na.Insider | —5.34% of class, as filed | — | 13Gfiled Feb 13, 2020 ↗ |
China Prosperity Capital Alpha LimitedStrategic | —7.80% of class, as filed | — | 13Gfiled May 11, 2020 ↗ |
Dagang Feng1Insiderdirector, officer: Chief Executive Officer | — | — | Form 4filed Mar 18, 2026 ↗ |
| See all 8 → | |||
- The filed share classes (C, A) could not be matched to the company's, so no percentage.
13F — a manager's quarterly holdings · 13D/13G — an ownership statement filed at 5% or more · Form 4 — an insider's transaction report
Insider tradesForm 4
No open-market trades in the last 12 months.
- Bilibili (ADR)
Video-led content and advertising vie for technology-user attention.
- Weibo (ADR)
Social-media reach and content marketing compete for advertiser spend.
- Zhihu (ADR)
Knowledge content, marketing services, and paid offerings overlap.
ComparePre-market
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| 36Kr (ADR) | $3.11 | −1.27% | $5.5M | 79.2 | — | 0.2 | — |
| Bilibili (ADR) | $15.38 | −0.36% | $6.48B | 30.8 | 18.7 | 1.4 | +14.1% |
| Weibo (ADR) | $6.85 | +1.11% | $1.62B | 5.7 | 5.6 | 0.9 | +2.0% |
| Zhihu (ADR) | $2.58 | 0.00% | $208.6M | — | — | 0.5 | +1.6% |
| Median | 18.2 | 12.2 | 0.9 | +2.0% |





