Ethos
Distributes life insurance through a digital platform, direct sales, and embedded partner channels.
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Profile
Offers U.S. life-insurance and estate-planning products through direct online sales and partner distribution. Fintech APIs and a data-driven underwriting engine support a digital purchase and policy-activation process.
Offers U.S. term and whole life insurance, indexed universal life, estate planning, and cancer insurance through a digital platform. The platform is built for a purchase process historically shaped by paperwork, calls, and waiting.
Consumers can buy directly online, while fintech partners, agents, and agencies use a third-party channel that embeds quotation, processing, and policy activation through APIs. A proprietary underwriting engine uses real-time data analytics to support faster decisions.
Founded in 2016, the organization operates across direct and partner distribution. Its business depends on insurance-carrier and agency relationships, agent adoption, marketing effectiveness, and platform availability.
Company facts
Categories
Key statistics
Year to date +129% · Average volume (30d) 1.4M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Rating | Prior target | Target |
|---|---|---|---|---|---|
| Aug 4, 2026 | Deutsche Bank | Reiterate | Buy | $30 | $40 |
| Aug 4, 2026 | Robert W. Baird | Target | $26 | $32 | |
| Aug 4, 2026 | Piper Sandler | Target | $20 | $37 | |
| Aug 4, 2026 | William Blair | Target | $33 | ||
| Aug 4, 2026 | Goldman Sachs | Reiterate | Buy | $33 | $35 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 3, 2026Q2 FY26 | $0.05 | $0.30 | +493.7% | $117.3M | $189.6M | +61.6% | +21.11% |
| May 6, 2026Q1 FY26 | −$1.34 | −$3.57 | −165.8% | $145.0M | $193.1M | +33.2% | +32.31% |
| Feb 25, 2026Q4 FY25 | $0.38 | $0.42 | +10.5% | $108.4M | $110.1M | +1.6% | +3.72% |
Financial highlights
| 5 quarters | — | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | — | $88.8M | $93.8M | $110.1M | $193.1M | $189.6M | |
| Gross profit | — | $84.6M | $89.0M | $108.0M | $189.9M | $182.4M | |
| Operating income | — | $18.8M | $17.1M | $24.5M | −$163.3M | $18.1M | |
| Net income | — | $18.5M | $15.9M | $24.6M | −$166.4M | $19.5M | |
| Diluted EPS | — | $0.29 | $0.25 | $0.39 | −$3.57 | $0.30 | |
| Gross margin | — | 95.2% | 94.9% | 98.1% | 98.3% | 96.2% | |
| Operating margin | — | 21.2% | 18.2% | 22.2% | -84.6% | 9.6% |
Revenue by product · Q1 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $168.3M · Total debt $20.0M · Total assets $696.1M · Shareholders' equity $476.2M
Dividends
No dividends on record.
Ownership
Shares outstanding 63.47M · Float 5.41M · 8.5% free float
Insiders — no current Form 4 position.
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| FMR LLC | 14.71M | 23.17% | 13F | May 15, 2026 |
| Federated Hermes, Inc. | 10.51M | 16.56% | 13F | May 11, 2026 |
| Peter George Colis | 6.61M | 17.60% | 13G | May 15, 2026 |
| Lingke Wang | 6.55M | 17.50% | 13G | May 15, 2026 |
| BlackRock, Inc. | 6.44M | 10.15% | 13F | May 13, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jul 28, 2026 | 2019 Gp L.l.c. Gv | 10 percent owner | −118,138 | $18.90 |
| Jul 27, 2026 | 2019 Gp L.l.c. Gv | 10 percent owner | −196,931 | $19.46 |
| Jul 24, 2026 | 2019 Gp L.l.c. Gv | 10 percent owner | −23,417 | $18.88 |
| Jul 23, 2026 | 2019 Gp L.l.c. Gv | 10 percent owner | −63,297 | $19.06 |
| Jul 22, 2026 | 2019 Gp L.l.c. Gv | 10 percent owner | −49,582 | $19.23 |
Peers
- SelectQuote
Technology-enabled DTC distributor for term and final-expense life
- Lemonade
Digital term-life pathway with online quotes and carrier handoff
- Primerica
Term-life carrier and distributor with 151,524 licensed reps
- Lincoln Financial
Broad U.S. life carrier with individual-life insurance products
- Brighthouse Financial
U.S. life insurer selling through independent distribution channels
- Corebridge Financial
Large life insurer with traditional and universal-life portfolios
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Ethos | $39.37 | +1.84% | $2.45B | — | 37.7 | 4.2 | — |
| SelectQuote | $0.5202 | −0.36% | $91.7M | — | — | 0.1 | −6.8% |
| Lemonade | $53.10 | +0.23% | $4.07B | — | — | 4.4 | +79.4% |
| Primerica | $290.39 | +0.07% | $9.06B | 11.7 | 11.2 | 2.7 | +9.0% |
| Lincoln Financial | $43.25 | −0.07% | $8.29B | 3.7 | 5.3 | 0.4 | +21.2% |
| Brighthouse Financial | $56.80 | +7.05% | $3.05B | 4.2 | 2.7 | 0.5 | +166.5% |
| Corebridge Financial | $32.50 | −0.35% | $14.54B | 19.1 | 6.4 | 1.5 | +482.9% |
| Median | 7.9 | 5.8 | 1.0 | +50.3% |