La Rosa (LRHC)
Agent-centric residential brokerage with training, technology, and adjacent real-estate services.
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Operates an agent-centric, Florida-centered residential brokerage that earns transaction commissions and agent fees while supplying training, technology and related real-estate services. Residential brokerage supplies nearly all revenue, tying the business to agent productivity and home closings.
Runs an agent-centric residential brokerage, primarily in Florida, where independent-contractor agents serve home buyers and sellers. It earns a share of transaction commissions alongside annual, monthly and technology fees, while its coaching offering links training-stage agents with coaches.
Adds franchising, property management, commercial brokerage, title and settlement services, commission advances, and agent technology. Its My Agent Account platform provides websites, MLS access, CRM, lead-generation, transaction management and onboarding workflows; a Spanish brokerage extends the footprint beyond the United States.
Depends mainly on completed residential transactions, agent recruitment and retention, and rules governing real-estate licensing, MLS access and independent-contractor classification. Founder voting control concentrates director elections and other stockholder votes.
Company facts
Categories
No analyst consensus on record.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $2.3M · Total debt $22.9M · Total assets $21.0M · Shareholders' equity −$8.5M
- Revenue
- $15.1M
- Operating income
- −$1.7M
- Net income
- −$2.2M
No dividends on record.
| Insiders9 holders · as of Jun 23, 2026 | 5.19% | 83.8K shares | |
| Strategic holders1 holder · as of Mar 3, 2026 | 0.30% | 4.9K shares | |
| Otherremainder | 94.51% | 1.53M shares |
1.62M company shares as of Aug 22, 2026 · holders as of their latest filing
Two share counts disagree (3.32M in the company's Sep 3, 2026 report, 1.62M elsewhere); stakes use the report.
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Evidence |
|---|---|---|---|
Benaim EricInsider | 5.02% | 81,175 | 13Dfiled Jun 23, 2026 ↗ |
HRT Financial LPStrategic10 percent owner | 0.30% | 4,860 | Form 4filed Mar 3, 2026 ↗ |
Joseph la RosaInsiderdirector, 10 percent owner, officer: CEO, interim CFO | 0.16% | 2,553 | Form 4filed Jan 12, 2026 ↗ |
Jaime Jose CosculluelaInsiderdirector | 0.00% | 50 | Form 4filed Apr 14, 2026 ↗ |
Deana la RosaInsiderofficer: Chief Operating Officer | 0.00% | 8 | Form 4filed Dec 5, 2024 ↗ |
| See all 14 → | |||
13D/13G — an ownership statement filed at 5% or more · Form 4 — an insider's transaction report
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Mar 2, 2026 | HRT Financial LP | 10 percent owner | −8,368 | $1.09 |
| Feb 27, 2026 | HRT Financial LP | 10 percent owner | +14,584 | $1.07 |
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ComparePre-market
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| La Rosa | $0.4180 | −1.65% | $686.8K | — | — | 0.0 | −35.2% |
| Compass | $10.68 | +0.75% | $6.44B | 98.6 | 145.6 | 0.6 | +109.1% |
| AGNT | $4.09 | +2.51% | $655.7M | — | 59.8 | 0.1 | +10.8% |
| Real Brokerage | $18.28 | +1.50% | $393.0M | — | 221.4 | 0.2 | +29.6% |
| RE/MAX | $12.36 | −9.25% | $249.0M | — | 9.5 | 0.9 | −5.8% |
| Fathom | $0.6475 | +4.07% | $21.5M | — | — | 0.1 | −5.6% |
| Rocket Companies | $13.62 | +0.52% | $38.29B | 92.9 | 18.7 | 4.0 | +113.7% |
| Median | 95.7 | 59.8 | 0.4 | +20.2% |