Monster Beverage
Develops energy drinks led by Monster Energy, Reign and Bang Energy.
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Profile
Develops and markets energy drinks led by Monster Energy, Reign and Bang Energy, alongside concentrate-based Strategic Brands and a smaller alcohol portfolio. Revenue comes mainly from packaged drinks sold through bottlers and distributors, with Coca-Cola-system bottlers covering the United States and nearly all international territories.
Develops and markets energy drinks across Monster Energy Drinks, led by Monster Energy, Reign and Bang Energy. Strategic Brands includes NOS, Full Throttle, Burn, Predator and Fury, while Alcohol Brands sells craft beer, flavored malt beverages and hard seltzer; American Fruits and Flavors supports a small Other segment selling flavor products to third parties.
Combines frequent product and flavor launches with sponsorship-heavy promotion. The United States remains the largest market, while overseas sales now approach half of the total. Ready-to-drink energy drinks are sold mainly to bottlers and full-service distributors, while Strategic Brands earns revenue primarily from concentrates and beverage bases.
Most non-alcohol manufacturing is outsourced to third-party bottlers and co-packers. Coca-Cola-system bottlers serve every US distribution territory and substantially all international territories.
Company facts
Key statistics
Year to date +23.1% · Average volume (30d) 16.2M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 10, 2026 | Deutsche Bank | Reiterate | Hold | $98 | $100 | |
| Aug 5, 2026 | RBC Capital | Reiterate | Outperform | $86 | $97 | |
| Jul 20, 2026 | BMO Capital | Reiterate | Market Perform | $73 | $95 | |
| Jul 20, 2026 | Citigroup | Downgrade | Buy | Positive | ||
| Jul 20, 2026 | Deutsche Bank | Downgrade | Buy | Hold | $88 | $98 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 6, 2026Q2 FY26 | $0.29 | $0.30 | +3.2% | $2.43B | $2.54B | +4.5% | −4.04% |
| May 7, 2026Q1 FY26 | $0.53 | $0.58 | +10.1% | $2.16B | $2.35B | +8.9% | +13.58% |
| Feb 26, 2026Q4 FY25 | $0.48 | $0.51 | +5.4% | $2.04B | $2.13B | +4.2% | −1.57% |
| Nov 6, 2025Q3 FY25 | $0.48 | $0.56 | +17.0% | $2.11B | $2.20B | +4.2% | +5.16% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $1.85B | $2.11B | $2.20B | $2.13B | $2.35B | $2.54B | |
| Gross profit | $1.05B | $1.18B | $1.22B | $1.18B | $1.29B | $1.42B | |
| Operating income | $569.7M | $631.6M | $675.4M | $542.6M | $730.0M | $740.4M | |
| Net income | $443.0M | $488.8M | $524.5M | $449.2M | $569.5M | $584.5M | |
| Diluted EPS | $0.23 | $0.25 | $0.27 | $0.23 | $0.29 | $0.30 | |
| Gross margin | 56.5% | 55.7% | 55.7% | 55.5% | 55.0% | 55.9% | |
| Operating margin | 30.7% | 29.9% | 30.7% | 25.5% | 31.0% | 29.2% |
Fiscal years (4-quarter sums)FY21 $5.54B · FY22 $6.31B · FY23 $7.14B · FY24 $7.49B · FY25 $8.29B
Revenue by product · Q2 FY26
Revenue by geography · Q2 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $3.42B · Total debt $0 · Total assets $11.38B · Shareholders' equity $9.36B
Dividends
No dividends on record.
Ownership
Shares outstanding 1.96B · Float 1.40B · 71.6% free float
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Jun 10, 2026 | Guy Carling | officer: CEO, EMEA and OSP | −19,000 | $90.90 |
| May 14, 2026 | Emelie Tirre | officer: Chief Strategy Officer | −10,000 | $85.74 |
| May 13, 2026 | Emelie Tirre | officer: Chief Strategy Officer | −88,700 | $85.96 |
| May 13, 2026 | Thomas J. Kelly | officer: Chief Financial Officer | −7,000 | $87.81 |
| May 14, 2026 | Mark J. Hall | director | −54,000 | $85.81 |
Peers
- Celsius
~20% US share via CELSIUS, Alani Nu, Rockstar; fastest-growing listed rival.
- Keurig Dr Pepper
10-K-named rival; owns C4 Energy (30%+ stake) and Ghost Energy (60%, 2024).
- PepsiCo
10-K-named rival; distributes CELH energy portfolio and holds ~11% CELH equity.
- Coca-Cola
Global distributor and ~21% shareholder; structural shelf and cooler rival.
- Constellation Brands
10-K alcohol-segment rival; top US importer beer and hard seltzer leader.
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Monster Beverage | $46.92 | +0.13% | $91.66B | 43.2 | 38.3 | 9.9 | +20.2% |
| Celsius | $32.98 | −0.03% | $8.43B | 157.0 | 21.4 | 2.8 | +10.6% |
| Keurig Dr Pepper | $32.50 | +1.03% | $43.78B | 32.4 | 13.1 | 2.2 | +75.6% |
| PepsiCo | $141.75 | +0.48% | $192.70B | 18.5 | 16.2 | 2.0 | +6.4% |
| Coca-Cola | $89.75 | +0.11% | $385.77B | 26.9 | 26.5 | 7.7 | +6.7% |
| Constellation Brands | $130.80 | +0.08% | $22.32B | 12.5 | 11.0 | 2.5 | −3.3% |
| Median | 26.9 | 16.2 | 2.5 | +6.7% |







