Polaris
Makes off-road vehicles, snowmobiles, and boats, with parts and rider gear sold through dealers.
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Profile
Designs and manufactures off-road vehicles, snowmobiles, Slingshot roadsters, boats, and light commercial vehicles, and sells related parts and gear. Polaris Powersports supplies most sales, with Marine and Aixam & Goupil adding boating and European mobility; revenue flows mainly through independent dealers and depends on discretionary outdoor-recreation demand.
Designs and manufactures RANGER and RZR side-by-sides, Sportsman ATVs, snowmobiles, Slingshot roadsters, and commercial and defense vehicles, while selling related parts, accessories, and riding gear. The Polaris Powersports segment is the core; Marine adds Bennington, Godfrey, and Hurricane pontoon and deck boats, while Aixam & Goupil supplies quadricycles and light commercial vehicles in Western Europe.
Product development spans utility, recreation, seasonal, and work uses, with sales routed mainly through independent dealers and distributors, supplemented by online channels. North America generates most sales, and the Indian Motorcycle separation left the portfolio concentrated around off-road vehicles. Demand is tied to discretionary spending, weather, dealer inventory, and access to financing; manufacturing relies on third-party components, and product safety is overseen by consumer, road, and marine regulators.
Company facts
Categories
Key statistics
Year to date −4.1% · Average volume (30d) 843.7K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Jul 10, 2026 | Wells Fargo | Reiterate | Equal Weight | $65 | ||
| Apr 24, 2026 | Raymond James | Target | $131 | $66 | ||
| Jan 27, 2026 | RBC Capital | Target | $73 | $67 | ||
| Jan 8, 2026 | Seaport Global | Target | $83 | |||
| Nov 13, 2025 | Loop Capital Markets | Target | $59 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jul 28, 2026Q2 FY26 | $0.76 | $1.97 | +160.9% | $1.95B | $2.02B | +3.9% | −6.02% |
| Jul 27, 2026Q2 FY26 | $0.76 | $1.97 | +160.9% | $1.95B | $2.02B | +3.5% | −4.16% |
| Apr 27, 2026Q1 FY26 | −$0.43 | $0.13 | +130.2% | $1.63B | $1.66B | +1.9% | +8.91% |
| Jan 27, 2026Q4 FY25 | $0.06 | $0.08 | +33.3% | $1.81B | $1.92B | +5.9% | −1.87% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $1.54B | $1.85B | $1.84B | $1.92B | $1.66B | $2.02B | |
| Gross profit | $230.4M | $344.0M | $361.6M | $388.6M | $334.8M | $478.3M | |
| Operating income | −$48.8M | $22.2M | $45.6M | −$47.3M | −$55.2M | $132.0M | |
| Net income | −$66.8M | −$79.3M | −$15.8M | −$303.6M | −$47.4M | $106.4M | |
| Diluted EPS | −$1.17 | −$1.39 | −$0.28 | −$5.34 | −$0.83 | $1.84 | |
| Gross margin | 15.0% | 18.6% | 19.6% | 20.2% | 20.2% | 23.6% | |
| Operating margin | -3.2% | 1.2% | 2.5% | -2.5% | -3.3% | 6.5% |
Fiscal years (4-quarter sums)FY21 $7.63B · FY22 $8.59B · FY23 $8.93B · FY24 $7.18B · FY25 $7.15B
Revenue by product · Q2 FY26
Revenue by geography · Q2 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $302.1M · Total debt $1.95B · Total assets $5.20B · Shareholders' equity $836.5M
Dividends
Raised for 29 straight years — most recently to $0.68 from $0.67 in Mar 2026. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Jun 1, 2026 | Jun 1 | Jun 15 | $0.68 | |
| Mar 2, 2026 | Mar 2 | Mar 16 | $0.68 | raised from $0.67 |
| Dec 1, 2025 | Dec 1 | Dec 15 | $0.67 | |
| Sep 2, 2025 | Sep 2 | Sep 15 | $0.67 | |
| Jun 2, 2025 | Jun 2 | Jun 16 | $0.67 | |
| Mar 3, 2025 | Mar 3 | Mar 17 | $0.67 | raised from $0.66 |
| Dec 2, 2024 | Dec 2 | Dec 16 | $0.66 | |
| Sep 3, 2024 | Sep 3 | Sep 16 | $0.66 |
Ownership
Shares outstanding 56.90M · Float 53.20M · 93.5% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 7.33M | 12.87% | 13F | Aug 7, 2026 |
| Vanguard Portfolio Management | 2.94M | 5.17% | 13G | Jul 31, 2026 |
| Vanguard Capital Management | 2.85M | 5.01% | 13G | Jul 31, 2026 |
| State Street Corp | 2.69M | 4.73% | 13F | Aug 7, 2026 |
| AQR Capital Management LLC | 2.57M | 4.51% | 13F | Aug 14, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Feb 11, 2026 | Michael T. Speetzen | officer: CEO | −35,086 | $66.83 |
| Feb 12, 2026 | Robert Paul Mack | officer: CFO, EVP - Finance + Corp Dev | −7,786 | $66.83 |
| Feb 11, 2026 | Benjamin D. Duke | officer: President-Marine | −10,090 | $66.82 |
| Feb 3, 2026 | James P. Williams | officer: SVP-CHRO | −5,243 | $67.17 |
| Dec 5, 2025 | James P. Williams | officer: SVP-CHRO | −4,554 | $67.53 |
Peers
- Honda (ADR)
Large-scale ATV and side-by-side challenger in powersports
- Brunswick
Marine-platform rival in pontoons, deck boats, and boat ecosystems
- Deere & Company
Utility UTV rival through Gator work and crossover vehicles
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Polaris | $63.78 | 0.00% | $3.63B | — | 22.0 | 0.5 | +9.2% |
| Honda (ADR) | $31.80 | −0.16% | $41.34B | — | 18.1 | 0.3 | +3.9% |
| Brunswick | $76.64 | −0.01% | $4.98B | — | 15.6 | 0.9 | +7.7% |
| Deere & Company | $630.06 | −0.02% | $170.15B | 35.0 | 30.2 | 3.6 | +7.0% |
| Median | 35.0 | 18.1 | 0.9 | +7.0% |