Purple Innovation
Makes polymer-cushioned mattresses and comfort products for online, showroom, and wholesale channels.
$4.28
After-hours close−0.02 (−0.47%)
At close$4.30(−4.23%)
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Breakdown13F · Form 4
Institutions 58.30%2.54M sharesInsiders 1.58%68.8K sharesOther 40.12%1.75M shares
Shares outstanding 4.35M · Float 4.13M · 95.0% free float
Institutions13F, as of Mar 31, 2026
70 holders · 2.54M shares · 7 new positions · 20 increased · 18 reduced · 12 closed
| Holder | Shares | % outstanding | Chg q/q | Filed |
|---|---|---|---|---|
| Coliseum Capital Management, LLC | 1.87M | 43.06% | 0 | May 15, 2026 |
| Wasatch Advisors LP | 202.9K | 4.66% | −1.8K | Apr 21, 2026 |
| Vanguard Capital Management LLC | 90.2K | 2.07% | +90.2Knew | May 15, 2026 |
| BlackRock, Inc. | 41.8K | 0.96% | −189 | May 13, 2026 |
| Millennium Management LLC | 34.0K | 0.78% | −3.6K | May 15, 2026 |
| Dynamic Advisor Solutions LLC | 30.1K | 0.69% | 0 | Apr 8, 2026 |
| Renaissance Technologies LLC | 27.1K | 0.62% | −3.6K | May 14, 2026 |
| Geode Capital Management, LLC | 27.0K | 0.62% | +2.0K | May 15, 2026 |
Beneficial owners13D/G · 5% or more, as filed
| Holder | % of class | Shares | Form | Filed |
|---|---|---|---|---|
| Coliseum Capital Management, LLCincl. Adam Gray, Coliseum Capital Partners, L.P. +3 more | 49.90% | 13D | May 6, 2025 ↗ | |
| Somnigroup International Inc. | 6.88% | 13G | Aug 14, 2025 ↗ |
InsidersForm 4
| Insider | Role | Shares | % outstanding | Filed |
|---|---|---|---|---|
| Robert DeMartini | director, officer: Chief Executive Officer | 39.1K | 0.90% | Apr 2, 2026 |
| Eric Scott Haynor | officer: Chief Operating Officer | 10.4K | 0.24% | Apr 2, 2026 |
| Jeffrey Layne Hutchings | officer: Chief Innovation Officer | 3.9K | 0.09% | Apr 2, 2026 |
| Todd E. Vogensen | officer: Chief Financial Officer | 3.8K | 0.09% | Apr 2, 2026 |
| Jack Roddy | officer: Chief People Officer | 3.4K | 0.08% | Apr 2, 2025 |
| Jeffery Scott Kerby | officer: Chief of Owned Retail | 3.1K | 0.07% | Apr 2, 2026 |
| Robert Gerard Lucian | officer: Chief Financial Officer | 2.4K | 0.06% | May 6, 2026 |
| George Turner Ulrich | officer: Principal Accounting Officer | 1.6K | 0.04% | Apr 2, 2026 |
| Tricia McDermott | officer: Chief Legal Officer | 1.0K | 0.02% | Mar 18, 2025 |
3 ten-percent owners hold 125.7K shares by Form 4, outside the officers-and-directors figure above · 22 people have not refiled in the last 18 months (8.98M shares), so they are not in the figure above
Latest trades
| Date | Insider | Type | Shares | Avg price | Owned after |
|---|---|---|---|---|---|
| May 4, 2026 | Robert Gerard Lucianofficer: Chief Financial Officer | Purchase | 60,000 | $0.4906 | 60,000 |
CongressHouse and Senate disclosures
Not reported.