Reformation
Sells womenswear and accessories through a sustainability-centered, direct-to-consumer retail model.
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Profile
Sells fashion-led womenswear and accessories through its website, company-operated stores and wholesale partners. Most revenue comes from direct customer channels, supported by small initial production runs, frequent testing and reorders behind demonstrated demand.
Builds its wardrobe around dresses, bottoms, tops, sweaters and accessories, with denim, bridal and occasionwear, shoes, bags, swim, pajamas, jewelry and vintage extending the range. Products are sold through e-commerce, company-operated Retail X stores and selected wholesale accounts; owned stores are concentrated in the United States, United Kingdom, Canada and France, while e-commerce serves customers internationally.
Starts new items in limited quantities, tests demand online and in stores, then increases production behind demonstrated sellers. The Southern California factory operates alongside external factories, while RefScale product-impact estimates and initiatives around materials, responsible manufacturing, recycling and circularity support the brand proposition. Brand reputation, product quality, sustainability-claim credibility, fashion relevance, owned-store and website execution, external manufacturing and trade policy affect the business.
Company facts
Key statistics
Year to date 0.0% · Average volume (30d) 721.7K
Analysts
No analyst consensus on record.
Earnings
Not reported.
Financial highlights
Not reported.
Dividends
No dividends on record.
Ownership
Shares outstanding 59.08M · Float 8.32M · 14.1% free float
Insiders — no current Form 4 position.
Insider tradesForm 4
Nothing filed in the last 12 months.
View detailsPeers
- Urban Outfitters
Free People and Anthropologie overlap in women's apparel and occasionwear.
- Lulus
Feminine dresses and wedding-guest occasionwear sold through a digital brand.
- Abercrombie & Fitch
Women's dresses, denim, and wedding looks through a scaled omnichannel chain.
- Revolve
Premium online fashion discovery across apparel, footwear, and accessories.
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Reformation | $15.00 | 0.00% | $886.1M | — | — | — | — |
| Urban Outfitters | $81.09 | −0.04% | $6.94B | 12.7 | 12.5 | 1.1 | +10.4% |
| Lulus | $14.15 | −1.05% | $40.5M | — | — | 0.2 | −16.8% |
| Abercrombie & Fitch | $148.54 | +0.09% | $6.59B | 12.7 | 12.3 | 1.2 | +4.8% |
| Revolve | $23.11 | +0.83% | $1.63B | 22.7 | 24.0 | 1.2 | +12.4% |
| Median | 12.7 | 12.5 | 1.2 | +7.6% |