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Xcel Brands
Licenses fashion, home, kitchen, and pet brands through retail and livestream partners.
$0.9301
After-hours close−0.04 (−4.07%)
At close$0.9696(+3.41%)
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Breakdown13F · Form 4
Institutions 14.82%876.6K sharesInsiders 21.41%1.27M sharesOther 63.77%3.77M shares
Shares outstanding 5.91M · Float 4.09M · 69.2% free float
A Form 4 total here can count shares the filer formally disclaims — an award voted by proxy, for instance — which the holder's own Schedule 13D/G excludes, so where the two disagree the schedule's smaller figure is used.
Institutions13F, as of Mar 31, 2026
8 holders · 876.6K shares · 2 new positions · 4 increased · 2 reduced · 4 closed
| Holder | Shares | % outstanding | Chg q/q | Filed |
|---|---|---|---|---|
| Potomac Capital Management, Inc. | 408.4K | 6.91% | 0 | May 14, 2026 |
| Summit Trail Advisors, LLC | 331.4K | 5.60% | +486 | May 12, 2026 |
| Geode Capital Management, LLC | 57.9K | 0.98% | +46.6K | May 15, 2026 |
| Citadel Advisors LLC | 43.5K | 0.74% | +43.5K | May 15, 2026 |
| Two Sigma Investments, LP | 17.1K | 0.29% | −9.6K | May 15, 2026 |
| Morgan Stanley | 10.0K | 0.17% | 0 | May 15, 2026 |
| Vanguard Capital Management LLC | 7.8K | 0.13% | +7.8Knew | May 15, 2026 |
| UBS Group AG | 478 | 0.01% | −1.1K | May 5, 2026 |
Beneficial owners13D/G · 5% or more, as filed
| Holder | % of class | Shares | Form | Filed |
|---|---|---|---|---|
| Robert W. D'Loren | 19.00% | 911.4K | 13D | Aug 14, 2025 ↗ |
| Potomac Capital Management Inc. | 8.20% | 478.0K | 13G | Feb 17, 2026 ↗ |
| Mark DiSanto | 7.40% | 354.2K | 13D | Aug 27, 2025 ↗ |
InsidersForm 4
| Insider | Role | Shares | % outstanding | Filed |
|---|---|---|---|---|
| Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | 797.0K | 13.48% | Aug 27, 2026 |
| Mark DiSanto | director | 354.2K | 5.99% | Apr 22, 2026 |
| Seth Burroughs | officer: EVP of BD Treasurer Secretary | 65.3K | 1.10% | Sep 3, 2025 |
| Howard M. Liebman | director | 21.6K | 0.37% | Apr 22, 2026 |
| Deborah Weinswig | director | 14.9K | 0.25% | Apr 22, 2026 |
| James D. Fielding | director | 13.3K | 0.22% | Apr 22, 2026 |
12 ten-percent owners hold 566.4K shares by Form 4, outside the officers-and-directors figure above · 11 people have not refiled in the last 18 months (185.6K shares), so they are not in the figure above
Latest trades
| Date | Insider | Type | Shares | Avg price | Owned after |
|---|---|---|---|---|---|
| Aug 26, 2026 | Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman | Purchase | 10,000 | $0.9550 | 795,216 |
| Aug 24, 2026 | Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman | Purchase | 10,000 | $0.8750 | 785,216 |
| Aug 21, 2026 | Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman | Purchase | 12,000 | $0.8690 | 775,216 |
| Dec 17, 2025 | Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman | Purchase | 81,466 | $1.17 | 687,297 |
| Dec 5, 2025 | Mark DiSantodirector | Purchase | 50,000 | $0.3500 | 337,018 |
| Dec 5, 2025 | Loren Robert W. D.director, 10 percent owner, officer: CEO and Chairman | Purchase | 50,000 | $0.3500 | 605,831 |
CongressHouse and Senate disclosures
Not reported.