Xcel Brands
Licenses fashion, home, kitchen, and pet brands through retail and livestream partners.
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Profile
Develops and licenses fashion, home, kitchen, and pet brands, earning royalties as outside partners manufacture and sell products. Operates an asset-light brand-management model centered on North American retail, interactive television, and social-commerce distribution.
Owns and develops consumer-brand intellectual property spanning Halston, C. Wonder, Longaberger by Shannon Doherty, and creator-linked concepts such as Tower Hill, GemmaMade, Mesa Mia, OFF/DUTY, and Trust. Respect. Love. Supplies brand management, product design, merchandising, content, talent, marketing, and social-commerce support while licensees manufacture and sell products across apparel, accessories, home, kitchen, and pet categories.
Generates all reported revenue from licensing, commonly through sales-based royalties and minimums. Distribution runs through QVC and HSN, e-commerce, livestreaming, social platforms, department and specialty stores, with revenue reported in North America. Halston licensing and Qurate account for much revenue, while royalty flows depend on licensee sell-through, product availability, retail access, airtime, and platform policies.
Company facts
Categories
Key statistics
Year to date −11.9% · Average volume (30d) 98.3K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Target |
|---|---|---|---|
| Sep 23, 2025 | Maxim Group | Target | $3 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 14, 2026Q2 FY26 | −$0.38 | −$0.40 | −5.3% | $1.8M | $1.1M | −38.9% | −11.32% |
| May 14, 2026Q1 FY26 | −$0.48 | −$0.42 | +12.5% | $1.3M | $1.1M | −15.4% | −1.86% |
| Apr 7, 2026Q1 FY26 | −$0.64 | −$0.32 | +50.0% | $1.7M | $1.2M | −29.2% | +4.79% |
| Nov 19, 2025Q3 FY25 | −$0.93 | −$2.02 | −117.2% | $1.7M | $1.1M | −32.2% | −7.09% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $1.3M | $1.3M | $1.1M | $1.2M | $1.1M | $1.1M | |
| Gross profit | $1.3M | $1.3M | $1.1M | $1.2M | $1.1M | $279.0K | |
| Operating income | −$1.9M | −$1.5M | −$1.9M | −$1.9M | −$1.8M | −$1.6M | |
| Net income | −$2.8M | −$4.0M | −$7.9M | −$2.8M | −$2.5M | −$2.5M | |
| Diluted EPS | −$1.18 | −$1.66 | −$2.02 | −$0.55 | −$0.42 | −$0.40 | |
| Gross margin | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 24.9% | |
| Operating margin | -139.0% | -111.6% | -174.2% | -166.8% | -159.4% | -141.4% |
Fiscal years (4-quarter sums)FY21 $37.9M · FY22 $25.8M · FY23 $15.4M · FY24 $8.3M · FY25 $4.9M
Revenue by product · Q4 FY25
Balance sheet, Jun 30, 2026Cash & short-term investments $399.0K · Total debt $16.6M · Total assets $32.5M · Shareholders' equity $13.9M
Dividends
No dividends on record.
Ownership
Shares outstanding 5.91M · Float 4.09M · 69.2% free float
A Form 4 total here can count shares the filer formally disclaims — an award voted by proxy, for instance — which the holder's own Schedule 13D/G excludes, so where the two disagree the schedule's smaller figure is used.
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Loren Robert W. D. · director, 10 percent owner, officer: CEO and Chairman | 797.0K | 13.48% | Form 4 | Aug 27, 2026 |
| Potomac Capital Management, Inc. | 408.4K | 6.91% | 13F | May 14, 2026 |
| Mark DiSanto · director | 354.2K | 5.99% | Form 4 | Apr 22, 2026 |
| Summit Trail Advisors, LLC | 331.4K | 5.60% | 13F | May 12, 2026 |
| Seth Burroughs · officer: EVP of BD Treasurer Secretary | 65.3K | 1.10% | Form 4 | Sep 3, 2025 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 26, 2026 | Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | +10,000 | $0.9550 |
| Aug 24, 2026 | Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | +10,000 | $0.8750 |
| Aug 21, 2026 | Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | +12,000 | $0.8690 |
| Dec 17, 2025 | Loren Robert W. D. | director, 10 percent owner, officer: CEO and Chairman | +81,466 | $1.17 |
| Dec 5, 2025 | Mark DiSanto | director | +50,000 | $0.3500 |
Peers
- G-III Apparel Group
Largest public rival in fashion brand licensing and retailer access.
- Steve Madden
Footwear, accessories, and brand licenses compete for retail buyers.
- Revolve
Digital fashion discovery and influencers compete for women’s apparel demand.
- Fossil Group
Licensed fashion accessories compete in jewelry, bags, and retail space.
- Lulus
Women’s occasionwear and digital retail compete for fashion customers.
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Xcel Brands | $0.9301 | −4.07% | $5.8M | — | — | 1.3 | −16.7% |
| G-III Apparel Group | $33.46 | 0.00% | $1.41B | 11.8 | 14.5 | 0.5 | −8.2% |
| Steve Madden | $44.24 | −0.02% | $3.23B | 22.1 | 18.3 | 1.2 | +18.6% |
| Revolve | $23.11 | +0.83% | $1.63B | 22.7 | 24.0 | 1.2 | +12.4% |
| Fossil Group | $5.28 | −1.49% | $316.2M | — | 27.5 | 0.3 | −4.9% |
| Lulus | $14.15 | −1.05% | $40.5M | — | — | 0.2 | −16.8% |
| Median | 22.1 | 21.1 | 0.5 | −4.9% |