Longbow Research
Longbow Research is an independent equity research firm in Independence, Ohio, near Cleveland. It covers mid-cap industrial, consumer and technology companies, drawing heavily on information from suppliers, distributors and other industry contacts.
Activity24M
RatingsPrice targetsKey figures
- Stocks covered
- 112M
- Actions
- 112M
- Ratings / Price targets
- 1 / 0
- Upgrades / Downgrades
- 1 / 0
- Buy-rated
- 100%of 1 rated
- On record
- Dec 2011 – Dec 2025
Overview
The firm offers corporate access conferences, operational tours and custom research projects. Its broker-dealer, Longbow Securities, did not engage in investment banking or make markets.
Longbow Research was founded in 2003 by David MacGregor, the founding chairman and chief executive of Midwest Research, with researchers who had been at the Cleveland firm when First Tennessee acquired it and renamed it FTN Midwest. Longbow began with seven researchers and by 2009 had more than 70 employees and a New York office. MacGregor leads the firm as president and senior analyst.
Milestones
- 2003
Founded by former Midwest Research staff led by David MacGregor
- 2009
Opened a New York office
Firm facts
- Legal name
- Longbow Research LLC
- Type
- Independent research
- Founded
- 2003
- Headquarters
- Independence, United States
- President and Senior Analyst
- David MacGregor
- Rating scale
- BuyNeutralSell12 months
- Website
- longbowresearch.com
Research philosophy
We are looking for mis-priced securities and the catalysts that will trigger a correction to fair value.
Longbow builds investment theses through supply-chain checks, industry surveys, retail polls and industry contacts. It describes its approach as buy-side stock selection within a sell-side research business, linking changes in business fundamentals to earnings potential. The firm conducts its checks directly with industry contacts, many of whom have longstanding relationships with its analysts. In 2008, David MacGregor said the Longbow name represented a tactical advantage rooted in detailed knowledge of companies.
Rating methodology
Stocks are rated Buy, Neutral or Sell on expected 12-month total return; earlier disclosures set the Buy and Sell thresholds at plus and minus 20%.
Coverage12M
Sectors
Most covered24M
| Stock | Rating | Target |
|---|---|---|
 Garmin Ltd.GRMN | Buy | — |
 Snap-on IncorporatedSNA | Buy | — |
 Whirlpool CorporationWHR | Buy | — |
Recent actions
| Date | Stock | Rating action | Rating |
|---|---|---|---|
| Dec 3, 2025 | Garmin Ltd.GRMN | Upgrade | Neutral →Buy |
| Jun 30, 2025 | Whirlpool CorporationWHR | Upgrade | Neutral →Buy |
| Mar 31, 2025 | Snap-on IncorporatedSNA | Upgrade | Neutral →Buy |
| Jul 24, 2024 | PIPolaris Inc.PII | Downgrade | Buy →Neutral |
| May 10, 2024 | RDRedwire CorporationRDW | Reiterate | Buy |
| Apr 8, 2024 | PIPolaris Inc.PII | Upgrade | Neutral →Buy |
| Oct 27, 2023 | Whirlpool CorporationWHR | Downgrade | Buy →Neutral |
| Sep 6, 2023 | ALAllegion plcALLE | Downgrade | Buy →Neutral |
| Apr 21, 2023 | Snap-on IncorporatedSNA | Upgrade | Underperform →Neutral |
| Mar 1, 2023 | TIInterface, Inc.TILE | Upgrade | Neutral →Buy |
| Feb 3, 2023 | SWStanley Black & Decker, Inc.SWK | Downgrade | Buy →Neutral |
| Jul 6, 2022 | AOA. O. Smith CorporationAOS | Upgrade | Neutral →Buy |