Baidu (ADR)
Connects Chinese search and advertising with AI Cloud, ERNIE models and Apollo mobility.
Something off on this page? Send us feedback.
Profile
Runs Chinese-language search and online marketing alongside AI Cloud, ERNIE applications, Apollo intelligent driving and iQIYI video. A shared AI stack links consumer discovery, enterprise computing and autonomous mobility, while mainland VIE contracts and evolving advertising, data and generative-AI rules shape operations.
Combines Chinese-language search and online marketing with a mobile ecosystem that includes Baidu App and ERNIE applications. AI Cloud supplies infrastructure, platforms, software and AI solutions, while Apollo supports intelligent-driving products and robotaxi services. iQIYI remains the separately reported online-video business.
Uses a shared AI stack across consumer discovery, enterprise computing and physical-world mobility. Long-running search distribution and performance-based marketing connect users with advertisers, while common cloud, model and application layers extend the technology into newer services.
Operates primarily through mainland Chinese subsidiaries and contractual arrangements with VIEs under a Cayman holding company. Paid-search verification and labeling, privacy and data security, algorithmic recommendation and generative-AI rules are continuing operating obligations. Founder Robin Li retains voting control through the dual-class structure.
Company facts
Key statistics
Year to date −35.4% · Average volume (30d) 2.7M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 19, 2026 | Barclays | Reiterate | Equal Weight | $124 | $96 | |
| Aug 19, 2026 | Morgan Stanley | Downgrade | Equal Weight | Underweight | ||
| Aug 18, 2026 | Morgan Stanley | Downgrade | Underperform | Underweight | $150 | $80 |
| Jul 13, 2026 | Barclays | Target | $128 | $124 | ||
| May 20, 2026 | Susquehanna | Reiterate | Neutral | $110 | $140 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 18, 2026Q2 FY26 | $1.51 | $1.06 | −29.8% | $4.68B | $4.61B | −1.4% | −12.73% |
| May 18, 2026Q1 FY26 | $1.87 | $1.75 | −6.4% | $4.54B | $4.65B | +2.3% | −0.02% |
| Feb 26, 2026Q4 FY25 | $1.39 | $1.52 | +9.4% | $4.67B | $4.68B | +0.2% | −0.57% |
| Nov 18, 2025Q3 FY25 | $1.20 | $1.56 | +30.0% | $4.66B | $4.38B | −6.1% | −1.41% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $4.83B | $4.87B | $4.64B | $4.87B | $4.77B | $4.65B | |
| Gross profit | $2.23B | $2.14B | $1.91B | $2.15B | $1.86B | $1.81B | |
| Operating income | $670.8M | $487.6M | $163.5M | $220.7M | $475.1M | $448.7M | |
| Net income | $1.15B | $1.09B | −$1.67B | $265.1M | $512.6M | $344.1M | |
| Diluted EPS | $3.21 | $3.02 | −$5.04 | $0.37 | $1.48 | $0.86 | |
| Gross margin | 46.1% | 43.9% | 41.2% | 44.2% | 38.9% | 39.0% | |
| Operating margin | 13.9% | 10.0% | 3.5% | 4.5% | 10.0% | 9.7% |
Fiscal years (4-quarter sums)FY21 $18.52B · FY22 $18.40B · FY23 $20.03B · FY24 $19.81B · FY25 $19.21B
Revenue by product · FY25
Balance sheet, Jun 30, 2026Cash & short-term investments $24.77B · Total debt $16.80B · Total assets $69.95B · Shareholders' equity $40.45B
Dividends
No dividends on record.
Ownership
Shares outstanding 340.12M · Float 265.62M · 78.1% free float
Insiders — filings are in the shares behind the receipt.
This listing is a depositary receipt and the Form 4 positions here are filed in the shares behind it, a different unit from the share count and in a ratio the filings never state, so no insider percentage is shown.
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Robin Yanhong Li | 521.45M | 19.20% | 13G | Aug 14, 2025 |
| Primecap Management Co/CA/ | 11.01M | 3.24% | 13F | Aug 14, 2026 |
| Morgan Stanley | 6.50M | 1.91% | 13F | Aug 13, 2026 |
| UBS Group AG | 3.04M | 0.89% | 13F | Aug 13, 2026 |
| Robeco Institutional Asset Management B.V. | 1.48M | 0.44% | 13F | Jul 21, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| May 21, 2026 | Jixun Foo | director | −122,584 | $16.32 |
Peers
- Alibaba Group (ADR)
Direct overlap in cloud, AI, information search, ads and video
- Bilibili (ADR)
Competes for Chinese online-video audiences, content and advertisers
- Pony.ai
Direct rival in commercial robotaxis and autonomous-driving systems
- Kingsoft Cloud (ADR)
Named Chinese rival in public, enterprise and AI cloud services
- Alphabet Class A
Global overlap across search, ads, cloud, foundation models and robotaxis
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Baidu (ADR) | $97.12 | +0.01% | $33.03B | — | 19.0 | 1.8 | +1.1% |
| Alibaba Group (ADR) | $118.57 | −0.26% | $284.99B | 27.1 | 18.1 | 1.8 | +14.8% |
| Bilibili (ADR) | $16.60 | +0.06% | $6.96B | 33.1 | 19.5 | 1.5 | +14.1% |
| Pony.ai | $7.57 | −0.07% | $2.68B | — | — | 21.4 | +68.8% |
| Kingsoft Cloud (ADR) | $10.38 | −2.44% | $3.15B | — | — | 1.9 | +38.0% |
| Alphabet Class A | $346.00 | −0.14% | $4.19T | 17.4 | 25.8 | 9.4 | +24.2% |
| Median | 27.1 | 19.5 | 1.9 | +24.2% |