Booking
Operates Booking.com-led marketplaces for accommodations, flights, ground transport, attractions, and dining.
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Profile
Connects travelers with accommodations, flights, ground transportation, attractions, and restaurants through Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Revenue comes mainly from Booking.com accommodation commissions and transaction margins, with additional payment, advertising, metasearch, and restaurant management income.
Connects travelers with accommodations, flights, ground transportation, attractions, and restaurants through Booking.com, Priceline, Agoda, KAYAK, and OpenTable. KAYAK compares travel options; OpenTable handles diner reservations and restaurant management. Merchant transactions, agency commissions, payments, advertising, and subscriptions form the revenue model.
Builds property supply, localized platforms, payments, loyalty, and cross-selling around its Connected Trip strategy. The brands serve travelers globally: Booking.com operates worldwide from the Netherlands, Priceline primarily in North America, and Agoda primarily in Asia-Pacific.
Booking.com accommodation reservations generate most merchant revenue and nearly all agency revenue. Customer acquisition relies heavily on paid channels led by Google. EU gatekeeper and online-platform designations impose rules on parity terms, data use, partner verification, audits, and compliance.
Company facts
Categories
Key statistics
Year to date −3.4% · Average volume (30d) 5.5M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Rating | Prior target | Target |
|---|---|---|---|---|---|
| Aug 26, 2026 | Bernstein | Reiterate | Market Perform | $5,407 | $188 |
| Aug 24, 2026 | Evercore ISI | Reiterate | Outperform | $245 | $270 |
| Aug 10, 2026 | Argus Research | Reiterate | Buy | $210 | $245 |
| Aug 6, 2026 | Susquehanna | Reiterate | Positive | $6,500 | $240 |
| Aug 6, 2026 | D.A. Davidson | Target | $230 | $240 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 4, 2026Q2 FY26 | $2.43 | $2.54 | +4.5% | $7.19B | $7.35B | +2.2% | +6.56% |
| Aug 3, 2026Q2 FY26 | $2.43 | $2.54 | +4.5% | $7.19B | $7.35B | +2.2% | −0.10% |
| Apr 28, 2026Q1 FY26 | $1.08 | $1.14 | +5.6% | $5.52B | $5.53B | +0.2% | +0.35% |
| Feb 18, 2026Q4 FY25 | $1.95 | $1.95 | 0.0% | $6.14B | $6.35B | +3.4% | −6.15% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $4.76B | $6.80B | $9.01B | $6.35B | $5.53B | $7.35B | |
| Gross profit | $4.76B | $6.80B | $9.01B | $6.35B | $5.53B | $7.35B | |
| Operating income | $1.06B | $2.25B | $3.94B | $2.03B | $1.27B | $2.50B | |
| Net income | $333.0M | $895.0M | $2.75B | $1.43B | $1.08B | $1.95B | |
| Diluted EPS | $0.40 | $1.10 | $3.38 | $1.75 | $1.36 | $2.53 | |
| Gross margin | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | |
| Operating margin | 22.3% | 33.1% | 43.7% | 32.0% | 23.0% | 34.0% |
Fiscal years (4-quarter sums)FY21 $10.96B · FY22 $17.09B · FY23 $21.37B · FY24 $23.74B · FY25 $26.92B
Revenue by product · Q2 FY26
Revenue by geography · Q4 FY25
Balance sheet, Jun 30, 2026Cash & short-term investments $17.21B · Total debt $20.69B · Total assets $29.68B · Shareholders' equity −$10.78B
Dividends
Last raised to $10.50 from $9.60 in Mar 2026. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Jun 5, 2026 | Jun 5 | Jun 30 | $0.42 | |
| Mar 6, 2026 | Mar 6 | Mar 31 | $10.50 | raised from $9.60 |
| Dec 5, 2025 | Dec 5 | Dec 31 | $9.60 | |
| Sep 5, 2025 | Sep 5 | Sep 30 | $9.60 | |
| Jun 6, 2025 | Jun 6 | Jun 30 | $9.60 | |
| Mar 7, 2025 | Mar 7 | Mar 31 | $9.60 | raised from $8.75 |
| Dec 6, 2024 | Dec 6 | Dec 31 | $8.75 | |
| Sep 6, 2024 | Sep 6 | Sep 30 | $8.75 |
Ownership
A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.
Shares outstanding 774.88M · Float 773.16M · 99.8% free float
A split settled inside the quarter being compared, so quarter-on-quarter change is not shown.
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| BlackRock, Inc. | 65.34M | 8.43% | 13F | Aug 7, 2026 |
| Vanguard Capital Management LLC | 50.61M | 6.53% | 13F | Aug 13, 2026 |
| State Street Corp | 35.04M | 4.52% | 13F | Aug 7, 2026 |
| Price T Rowe Associates Inc /MD/ | 26.63M | 3.44% | 13F | Aug 14, 2026 |
| Invesco Ltd. | 25.74M | 3.32% | 13F | Aug 14, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 17, 2026 | Vanessa Ames Wittman | director | −375 | $211.00 |
| Aug 17, 2026 | Peter J. Millones | officer: EXECUTIVE VP, GENERAL COUNSEL | −50,050 | $207.59 |
| Aug 12, 2026 | Ewout L. Steenbergen | officer: CHIEF FINANCIAL OFFICER | −20,000 | $211.03 |
| Aug 5, 2026 | Robert J. Jr Mylod | director | −1,000 | $206.70 |
| Jul 29, 2026 | Robert J. Jr Mylod | director | −5,000 | $200.00 |
Peers
- Expedia Group
Closest structural OTA peer — hotels, flights, packages, and B2B at global scale.
- Airbnb
Dominant alternative-accommodation platform reshaping leisure lodging globally.
- Alphabet Class A
Named 10-K threat — Google Hotels, Flights, and AI Mode capture travel intent.
- Trip.com Group (ADR)
Top-3 global OTA; China-dominant with Skyscanner contesting KAYAK globally.
- MakeMyTrip
India's dominant OTA — 50%+ share in one of travel's fastest-growing markets.
- Tripadvisor
Hotel metasearch and experiences; overlaps KAYAK, OpenTable, and Booking.com.
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Booking | $205.82 | +0.10% | $159.34B | 22.8 | 18.5 | 5.6 | +8.2% |
| Expedia Group | $328.50 | −0.28% | $37.72B | 20.5 | 14.7 | 2.4 | +14.0% |
| Airbnb | $189.63 | +0.10% | $112.43B | 43.2 | 33.6 | 8.5 | +16.5% |
| Alphabet Class A | $346.00 | −0.14% | $4.19T | 17.4 | 25.8 | 9.4 | +24.2% |
| Trip.com Group (ADR) | $45.28 | −0.20% | $29.46B | 6.7 | 11.3 | 2.9 | +23.7% |
| MakeMyTrip | $59.02 | +0.02% | $5.55B | 178.5 | 44.9 | 5.2 | +10.8% |
| Tripadvisor | $10.00 | +1.36% | $1.15B | 987.0 | 10.0 | 0.6 | −16.5% |
| Median | 31.9 | 20.2 | 4.1 | +15.3% |