Viant Technology
Buy-side ad-tech platform pairing a cookieless identity layer with AI-driven CTV campaign planning and bidding.
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Profile
Runs a buy-side-only demand-side platform for programmatic advertising, pairing the Adelphic DSP with a proprietary Household ID identity layer and an AI-driven planning and bidding suite. Revenue is a take rate on advertiser spend, and voting control sits with the founding family under a Nasdaq controlled-company structure.
Operates exclusively on the buy side of programmatic advertising, running Adelphic as the core demand-side platform. Household ID, a proprietary identity signal, is positioned as a cookieless successor to third-party tracking, while ViantAI, launched in 2024, adds AI-driven planning, bidding, measurement, and decisioning across the platform.
A series of acquisitions has folded additional signal layers into that stack: IRIS.TV for CTV content identification, Lockr for publisher-side first-party data integration, and TVision for second-by-second attention measurement, each run as an integrated feature of the DSP rather than a standalone product.
Operations are concentrated in the United States, and revenue comes from a take rate on advertiser spend moving through the platform, with connected TV now the largest single channel. The founding Vanderhook family retains voting control through a dual-class share structure, making the company a Nasdaq controlled company.
Company facts
Categories
Key statistics
Year to date +14.1% · Average volume (30d) 278.8K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 11, 2026 | Raymond James | Reiterate | Strong Buy | $27 | $20 | |
| Aug 11, 2026 | UBS | Reiterate | Buy | $19 | ||
| Aug 11, 2026 | DA Davidson | Reiterate | Buy | $16.50 | $17.50 | |
| May 12, 2026 | DA Davidson | Reiterate | Buy | $16 | $16.50 | |
| Apr 16, 2026 | DA Davidson | Reiterate | Buy | $15 | $16 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 10, 2026Q2 FY26 | $0.03 | −$0.01 | −118.7% | $59.6M | $60.2M | +0.9% | −6.39% |
| May 11, 2026Q1 FY26 | $0.08 | −$0.03 | −137.5% | $50.1M | $50.3M | +0.3% | +1.98% |
| Mar 11, 2026Q4 FY25 | $0.17 | $0.22 | +32.8% | $63.1M | $64.6M | +2.3% | +13.62% |
| Nov 10, 2025Q3 FY25 | $0.13 | $0.12 | −7.7% | $103.4M | $85.6M | −17.2% | +19.91% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $70.6M | $77.9M | $85.6M | $110.1M | $88.5M | $104.3M | |
| Gross profit | $30.6M | $35.9M | $39.8M | $51.3M | $36.4M | $45.5M | |
| Operating income | −$4.9M | $12.0K | $4.2M | $12.7M | −$4.0M | −$3.9M | |
| Net income | −$1.2M | $290.0K | $996.0K | $8.3M | −$455.0K | −$111.0K | |
| Diluted EPS | −$0.02 | $0.00 | $0.02 | $0.13 | −$0.03 | −$0.00 | |
| Gross margin | 43.3% | 46.1% | 46.6% | 46.6% | 41.1% | 43.7% | |
| Operating margin | -6.9% | 0.0% | 4.9% | 11.5% | -4.5% | -3.7% |
Fiscal years (4-quarter sums)FY21 $224.1M · FY22 $197.2M · FY23 $222.9M · FY24 $289.2M · FY25 $344.2M
Balance sheet, Jun 30, 2026Cash & short-term investments $193.1M · Total debt $22.1M · Total assets $498.4M · Shareholders' equity $113.4M
Dividends
No dividends on record.
Ownership
Shares outstanding 65.62M · Float 53.52M · 81.6% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Capital V LLC · 10 percent owner | 27.21M | 41.47% | Form 4 | Jul 23, 2026 |
| Christopher Vanderhook · director, 10 percent owner, officer: Chief Operating Officer | 9.36M | 14.27% | Form 4 | Jul 23, 2026 |
| Punch & Associates Investment Management, Inc. | 1.50M | 2.29% | 13F | Aug 14, 2026 |
| BlackRock, Inc. | 1.27M | 1.94% | 13F | Aug 7, 2026 |
| Royce & Associates LP | 1.07M | 1.63% | 13F | Aug 14, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 11, 2026 | Larry Madden | officer: Chief Financial Officer | −27,451 | $13.06 |
| Jul 23, 2026 | Larry Madden | officer: Chief Financial Officer | −2,814 | $10.69 |
| Jul 23, 2026 | Capital V LLC | 10 percent owner | −12,912 | $10.47 |
| Jul 22, 2026 | Capital V LLC | 10 percent owner | −15,000 | $11.03 |
| Jul 21, 2026 | Capital V LLC | 10 percent owner | −9,588 | $11.70 |
Peers
- The Trade Desk
Dominant independent DSP rival across CTV and open-web programmatic buying
- Alphabet Class A
Largest walled-garden DSP, competing for CTV and YouTube ad budgets.
- Amazon
Walled-garden DSP undercutting take-rate pricing via Prime Video CTV scale.
- Criteo
Commerce-media DSP expanding into CTV; identity partner via Lockr
- LiveRamp
Identity & data-collaboration platform whose RampID rivals Household ID
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Viant Technology | $13.92 | +5.14% | $868.1M | 121.3 | 53.7 | 2.2 | −22.7% |
| The Trade Desk | $13.60 | +0.18% | $6.38B | 16.0 | 123.2 | 2.1 | +3.0% |
| Alphabet Class A | $346.00 | −0.14% | $4.19T | 17.4 | 25.8 | 9.4 | +24.2% |
| Amazon | $266.10 | −0.11% | $2.87T | 21.4 | 28.5 | 3.7 | +19.6% |
| Criteo | $17.46 | +0.11% | $877.3M | 8.9 | 4.7 | 0.5 | −47.1% |
| LiveRamp | $37.74 | +0.03% | $2.29B | 15.7 | 12.6 | 2.8 | +9.8% |
| Median | 16.0 | 25.8 | 2.8 | +9.8% |