Enhanced Group

Runs the Enhanced Games, a performance-enhancement-permitted sports-entertainment property spanning live competition, media, sponsorships and licensed consumer products. It owns the event and brand intellectual property while partners handle production and content distribution; athlete stories and audience attention are intended to support sponsorship, media-rights, merchandise and licensing revenue.

Operates Live Enhanced, a U.S.-focused direct-to-consumer platform for clinician-guided prescription protocols and non-prescription supplements. It manages the customer-facing site, retail prices, marketing and non-clinical communication, while independent clinicians determine prescriptions and partner pharmacies fulfill approved care.

Relies on outside providers for clinical services, fulfillment, manufacturing, venues, production and distribution. Prescription protocols depend on state and federal rules governing medical practice, licensure, marketing, pharmacy fulfillment and data privacy. Its dual-class share structure gives Apeiron, executive chairman Christian Angermayer's investment group, decisive influence over director elections and major corporate actions.