Phoenix New Media (ADR)
Distributes ifeng news, video, and paid reading across Chinese digital channels.
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Profile
Sells digital news, video, and paid reading through ifeng's PC, mobile, and third-party channels, earning most revenue from advertising alongside paid content. Operations are concentrated in China and contractually controlled through a Cayman holding-company/VIE structure, while Phoenix TV retains majority voting power.
Distributes news, video, livestreams, digital books, and internet literature under the ifeng brand through PC properties, mobile apps, and third-party social and mini-program channels. Its customer-facing products include ifeng.com, ifeng News, ifeng Video, and Fanyue Novel, combining original production with licensed Phoenix TV programming, trademarks, and a cross-format content matrix.
Generates most revenue from advertising inventory sold across these channels, largely through agencies, alongside paid digital reading, audiobook, content-licensing, e-commerce, and mobile value-added services. Advertising tools including Fengyan, Fengyu, Fengyi, and Fengfei support targeting, bidding, customization, and monetization.
Operations, employees, long-lived assets, and most revenue are concentrated in China. The Cayman holding company contracts for control of PRC operating entities because key internet, telecom, audiovisual, and internet-culture activities are restricted to foreign investment and subject to licenses; Phoenix TV retains majority voting power.
Company facts
Categories
Key statistics
Year to date −13.5% · Average volume (30d) 2.7K
Analysts
No analyst consensus on record.
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 12, 2026Q2 FY26 | −$1.06 | −$0.01 | +99.1% | $32.5M | — | — | −2.55% |
| Aug 11, 2026Q2 FY26 | −$1.06 | −$0.01 | +99.1% | $32.5M | $31.9M | −1.9% | −1.95% |
| May 12, 2026Q1 FY26 | −$1.06 | −$0.27 | +74.5% | $32.6M | $27.4M | −15.7% | 0.00% |
| Mar 11, 2026Q4 FY25 | −$1.06 | $0.38 | +135.9% | $32.5M | $31.8M | −2.3% | +1.11% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $23.1M | $27.8M | $29.9M | $33.1M | $28.1M | $32.2M | |
| Gross profit | $9.3M | $13.7M | $14.2M | $18.4M | $15.0M | $18.5M | |
| Operating income | −$5.7M | −$1.1M | −$2.0M | $3.6M | −$4.5M | −$781.5K | |
| Net income | −$4.4M | −$1.5M | −$732.4K | $6.7M | −$2.5M | $973.8K | |
| Diluted EPS | −$0.37 | −$6.86 | −$2.93 | $26.50 | −$1.43 | $0.57 | |
| Gross margin | 40.4% | 49.2% | 47.6% | 55.6% | 53.5% | 57.3% | |
| Operating margin | -24.7% | -3.9% | -6.6% | 11.0% | -15.8% | -2.4% |
Fiscal years (4-quarter sums)FY21 $153.3M · FY22 $116.9M · FY23 $103.0M · FY24 $104.7M · FY25 $113.9M
Revenue by product · FY25
Balance sheet, Jun 30, 2026Cash & short-term investments $146.8M · Total debt $5.7M · Total assets $239.2M · Shareholders' equity $172.1M
Dividends
No dividends on record.
Ownership
Shares outstanding 250.2K · Float 109.4K · 43.7% free float
Insider tradesForm 4
Nothing filed in the last 12 months.
View detailsPeers
- Baidu (ADR)
Search-plus-feed, video, and ad-platform rival.
- Bilibili (ADR)
Video-community, membership, and advertising rival.
- NetEase (ADR)
News-app and media-advertising rival.
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Phoenix New Media (ADR) | $1.50 | +1.22% | $370.3K | 0.1 | 0.5 | 0.0 | +22.3% |
| Baidu (ADR) | $97.12 | +0.01% | $33.03B | — | 19.0 | 1.8 | +1.1% |
| Bilibili (ADR) | $16.60 | +0.06% | $6.96B | 33.1 | 19.5 | 1.5 | +14.1% |
| NetEase (ADR) | $122.56 | −0.11% | $78.37B | 16.4 | 15.1 | 4.5 | +13.9% |
| Median | 24.8 | 19.0 | 1.8 | +13.9% |