1-800-Flowers.com
Runs a multi-brand gift platform across flowers, gourmet foods, personalization, and florist services.
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Profile
Sells floral gifts, gourmet food baskets, personalized items, greeting cards, and related florist services through an e-commerce and phone-order platform. The business is concentrated in the US and depends on holiday-season execution, marketing efficiency, and a hybrid fulfillment network of company facilities, vendors, and BloomNet florists.
Connects gift buyers to a portfolio that grew from a 1976 New York City florist into online and phone ordering for flowers, plants, fruit arrangements, personalized keepsakes, greeting cards, gourmet foods, baskets, cookies, chocolates, seafood, and prepared meals.
Runs three reportable areas: Consumer Floral & Gifts for flowers, personalization, and experiences; Gourmet Foods & Gift Baskets around Harry & David, Cheryl's Cookies, Moose Munch, Vital Choice, and related brands; and BloomNet for florist settlement, directories, marketing, supplies, and cards. Operations are concentrated in the US.
Execution depends on occasion-driven demand, holiday inventory planning, advertising efficiency, and fulfillment quality. A majority of floral orders are handled by BloomNet independent florists, while company facilities and vendors ship many non-floral products directly to customers.
Company facts
Key statistics
Year to date +1.2% · Average volume (30d) 229.6K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Mar 23, 2026 | Noble Capital Markets | Upgrade | Market Perform | Outperform | ||
| Aug 30, 2024 | DA Davidson | Upgrade | Underperform | Neutral | $8 | $7 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| May 7, 2026Q3 FY26 | −$0.75 | −$0.77 | −2.7% | $292.4M | $293.0M | +0.2% | +5.24% |
| Jan 29, 2026Q2 FY26 | $0.86 | $1.20 | +39.5% | $700.6M | $702.2M | +0.2% | −6.70% |
| Oct 30, 2025Q1 FY26 | −$0.59 | −$0.83 | −40.7% | $739.3M | $215.2M | −70.9% | −0.55% |
| Sep 4, 2025Q4 FY25 | −$0.51 | −$0.69 | −35.3% | $233.7M | $336.6M | +44.0% | −1.54% |
Financial highlights
| 12 quarters | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | Q3 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $775.5M | $331.5M | $336.6M | $215.2M | $702.2M | $293.0M | |
| Gross profit | $335.6M | $105.0M | $119.4M | $76.8M | $295.5M | $97.3M | |
| Operating income | $91.1M | −$55.2M | −$49.9M | −$50.5M | $74.3M | −$49.4M | |
| Net income | $64.3M | −$178.2M | −$51.9M | −$53.0M | $70.6M | −$100.1M | |
| Diluted EPS | $1.00 | −$2.80 | −$0.82 | −$0.83 | $1.10 | −$1.56 | |
| Gross margin | 43.3% | 31.7% | 35.5% | 35.7% | 42.1% | 33.2% | |
| Operating margin | 11.7% | -16.7% | -14.8% | -23.5% | 10.6% | -16.9% |
Fiscal years (4-quarter sums)FY21 $2.12B · FY22 $2.21B · FY23 $2.02B · FY24 $1.23B · FY25 $1.69B
Revenue by product · Q3 FY26
Balance sheet, Mar 29, 2026Cash & short-term investments $50.7M · Total debt $252.2M · Total assets $679.9M · Shareholders' equity $192.5M
Dividends
No dividends on record.
Ownership
Shares outstanding 63.78M · Float 54.47M · 85.4% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| Fund 1 Investments, LLC | 3.55M | 5.57% | 13F | Aug 14, 2026 |
| Newtyn Management, LLC | 3.50M | 5.49% | 13F | Aug 14, 2026 |
| Nantahala Capital Management, LLC | 3.38M | 5.29% | 13F | Aug 19, 2026 |
| Mitchell Jacobson | 2.33M | 6.40% | 13G | Apr 9, 2025 |
| BlackRock, Inc. | 1.69M | 2.66% | 13F | Aug 7, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Apr 22, 2026 | Fund 1 Investments, LLC | 10 percent owner | −489,238 | $4.17 |
| Apr 21, 2026 | Fund 1 Investments, LLC | 10 percent owner | −720,000 | $4.19 |
| Apr 20, 2026 | Fund 1 Investments, LLC | 10 percent owner | −543,195 | $4.60 |
| Nov 21, 2025 | Jonathan J. Feldman | officer: President, BloomNet | −7,259 | $3.10 |
| Oct 22, 2025 | Fund 1 Investments, LLC | 10 percent owner | −4,167,813 | $5.94 |
Peers
- Amazon
Broad marketplace for flowers, food gifts, and substitute gifts
- Walmart
Mass-retail and marketplace pressure in flowers and gift baskets
- Costco
Warehouse and e-commerce rival in flowers and gourmet baskets
- Etsy
Marketplace pressure in personalized and handmade occasion gifts
- Williams-Sonoma
Specialty retailer in gourmet food gifts and custom gifts
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| 1-800-Flowers.com | $3.73 | −0.13% | $237.9M | — | — | 0.2 | −11.6% |
| Amazon | $266.10 | −0.11% | $2.87T | 21.4 | 28.5 | 3.7 | +19.6% |
| Walmart | $103.07 | −0.03% | $820.40B | 37.2 | 34.5 | 1.1 | +5.9% |
| Costco | $945.47 | −0.03% | $419.30B | 47.6 | 43.0 | 1.4 | +11.6% |
| Etsy | $83.11 | −0.59% | $7.93B | 45.7 | 17.7 | 2.8 | −0.7% |
| Williams-Sonoma | $235.06 | −0.02% | $27.68B | 24.1 | 23.9 | 3.5 | +6.7% |
| Median | 37.2 | 28.5 | 2.8 | +6.7% |







