Playboy (PLBY)
Licenses the Playboy brand across products, content and experiences.
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Generates revenue from direct-to-consumer products, licensing, digital subscriptions and content, entertainment, and Honey Birdette. A transition to an asset-light model relies in part on Byborg's operation of key digital businesses.
Markets the Playboy brand globally through direct-to-consumer products, licensing, digital subscriptions and content, online and location-based entertainment, and Playboy magazine. Honey Birdette is its direct-to-consumer business.
Built from a magazine started in Chicago in 1953, the business also developed entertainment, hospitality and licensing activities. Its current strategy emphasizes a more asset-light model across licensing, digital content, consumer products and experiential offerings.
Under a License & Management Agreement effective in 2025, Byborg operates Playboy Plus, online and linear Playboy TV, and Playboy Club digital businesses. The model therefore depends in part on licensing arrangements and execution of that transition.
Company facts
Categories
Target rangeAs of Sep 2, 2026
Latest analyst notes
No analyst notes in the last 24 months.
EPSReportedEstimate
RevenueReportedEstimate
Balance sheet, Jun 30, 2026Cash & short-term investments $31.9M · Total debt $177.4M · Total assets $288.9M · Shareholders' equity $22.1M
- Revenue
- $31.2M
- Operating income
- $3.0M
- Net income
- $198.0K
No dividends on record.
| Institutions90 holders · as of Mar 31, 2026 | 29.92% | 35.84M shares | |
| Insiders9 holders · as of Aug 28, 2026 | 35.70% | 42.77M shares | |
| Strategic holders1 holder · as of Aug 25, 2026 | 8.61% | 10.31M shares | |
| Otherremainder | 25.77% | 30.89M shares |
119.81M company shares as of Sep 3, 2026 · institutions as of Mar 31, 2026 · holders as of their latest filing
Top shareholders13F · 13D/G · Form 4
| Holder | Stake | Shares | Evidence |
|---|---|---|---|
Suhail Rizvi1Insiderdirector, 10 percent owner | 15.42% | 18.48M | 13Dfiled Apr 10, 2026 ↗ |
Fortress Investment Group LLCInstitution | 13.85% | 16.59M | 13Fas of Mar 31, 2026 |
Gyorgy Gattyan2,3Insiderdirector, 10 percent owner | 12.57% | 15.06M | 13Dfiled Jun 23, 2026 ↗ |
Drawbridge Special Opportunities Fund LP4,5Strategic10 percent owner | 8.61% | 15.07M | 13Gfiled Aug 25, 2026 ↗ |
Bernhard L. III KohnInsiderdirector, officer: CEO & President | 5.12% | 6.13M | Form 4filed Jul 24, 2026 ↗ |
| See all 25 → | |||
- Suhail Rizvi's transaction reports restate only vehicles that traded; the 2026 ownership statement (18.48M) is used instead.
- Gyorgy Gattyan's transaction reports restate only vehicles that traded; the 2026 ownership statement (15.06M) is used instead.
- Gyorgy Gattyan reports a block also reported by another filer; it is counted once, under that filer.
- Drawbridge Special Opportunities Fund LP's transaction reports restate only vehicles that traded; the 2025 ownership statement (15.07M) less the 4.76M net shares sold since is used instead.
- Drawbridge Special Opportunities Fund LP reports a block also reported by Gyorgy Gattyan; it is counted once, under Gyorgy Gattyan.
13F — a manager's quarterly holdings · 13D/13G — an ownership statement filed at 5% or more · Form 4 — an insider's transaction report
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 26, 2026 | Tracey E. Edmonds | director | −16,558 | $1.21 |
| Aug 24, 2026 | FIG Buyer GP, LLC | 10 percent owner | −2,857,143 | $1.05 |
| Aug 24, 2026 | Drawbridge Special Opportunities Fund LP | 10 percent owner | −2,857,143 | $1.05 |
| Jul 9, 2026 | Bernhard L. III Kohn | director, officer: CEO & President | −106,152 | $1.14 |
| Jul 8, 2026 | Bernhard L. III Kohn | director, officer: CEO & President | −109,342 | $1.14 |
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- Levi's
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ComparePre-market
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Playboy | $1.19 | +0.42% | $136.8M | 168.6 | 29.6 | 1.1 | +10.9% |
| Victoria's Secret | $91.51 | +2.58% | $7.27B | 37.5 | 18.6 | 1.1 | +15.3% |
| PVH | $73.61 | +1.84% | $3.33B | — | 6.3 | 0.4 | −3.2% |
| American Eagle Outfitters | $16.64 | −0.21% | $2.79B | 10.3 | 9.4 | 0.5 | +9.7% |
| Levi's | $20.36 | −0.46% | $8.01B | 12.6 | 12.7 | 1.2 | +8.0% |
| Median | 12.6 | 11.0 | 0.8 | +8.9% |