Rocky Brands
Sells functional footwear through wholesale, retail, and contract manufacturing channels.
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Profile
Designs and markets work, outdoor, western, duty, commercial military, and military footwear under brands including Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit, and Ranger. Wholesale is the main channel, with direct retail and contract manufacturing adding customer reach.
Builds a footwear and apparel portfolio around Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit, Ranger, and licensed Michelin products. The mix spans work, outdoor, western, duty, commercial military, and military use cases.
Sells primarily through wholesale accounts, with retail covering direct-to-consumer websites, marketplaces, and owned stores. Contract manufacturing adds U.S. Military and private-label work, supported by manufacturing in Puerto Rico.
Owned plants in the Dominican Republic, Puerto Rico, and China sit alongside third-party sourcing across several countries. The business depends on brand portfolio integration, weather-driven demand, military and commercial military orders, and tariff-sensitive sourcing choices.
Company facts
Categories
Key statistics
Year to date +59.0% · Average volume (30d) 64.3K
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Jul 29, 2026 | Robert W. Baird | Target | $42 | $56 | ||
| Oct 29, 2025 | Robert W. Baird | Target | $40 | $42 | ||
| Aug 26, 2025 | Baird | Upgrade | Neutral | Outperform |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Jul 28, 2026Q2 FY26 | $0.35 | $1.90 | +442.9% | $110.1M | $118.4M | +7.5% | +14.91% |
| Apr 28, 2026Q1 FY26 | $0.27 | $0.24 | −11.1% | $122.4M | $124.4M | +1.6% | −17.40% |
| Feb 24, 2026Q4 FY25 | $0.49 | $0.94 | +93.8% | $134.1M | $139.7M | +4.2% | +37.35% |
| Oct 28, 2025Q3 FY25 | $0.49 | $1.03 | +112.4% | $134.1M | $122.5M | −8.6% | −2.64% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $114.1M | $105.6M | $122.5M | $139.7M | $124.4M | $118.4M | |
| Gross profit | $47.0M | $43.3M | $49.3M | $57.7M | $45.4M | $60.8M | |
| Operating income | $8.7M | $7.2M | $11.7M | $9.6M | $3.6M | $19.7M | |
| Net income | $4.9M | $3.6M | $7.2M | $6.5M | $1.3M | $13.9M | |
| Diluted EPS | $0.66 | $0.48 | $0.96 | $0.86 | $0.17 | $1.82 | |
| Gross margin | 41.2% | 41.0% | 40.2% | 41.3% | 36.5% | 51.4% | |
| Operating margin | 7.6% | 6.8% | 9.6% | 6.9% | 2.9% | 16.6% |
Fiscal years (4-quarter sums)FY21 $514.2M · FY22 $615.5M · FY23 $461.8M · FY24 $453.8M · FY25 $482.0M
Balance sheet, Jun 30, 2026Cash & short-term investments $2.6M · Total debt $130.0M · Total assets $489.9M · Shareholders' equity $263.6M
Dividends
Raised for 11 straight years — most recently to $0.17 from $0.155 in Jun 2026. To collect a payout, hold shares through the close before the ex-date.
History
| Ex-date | Record | Paid | Amount | Note |
|---|---|---|---|---|
| Jun 1, 2026 | Jun 1 | Jun 15 | $0.17 | raised from $0.155 |
| Mar 2, 2026 | Mar 2 | Mar 16 | $0.155 | |
| Dec 1, 2025 | Dec 1 | Dec 15 | $0.155 | |
| Sep 2, 2025 | Sep 2 | Sep 16 | $0.155 | |
| Jun 2, 2025 | Jun 2 | Jun 16 | $0.155 | |
| Mar 3, 2025 | Mar 3 | Mar 17 | $0.155 | |
| Dec 3, 2024 | Dec 3 | Dec 17 | $0.155 | |
| Sep 3, 2024 | Sep 3 | Sep 17 | $0.155 |
Ownership
Shares outstanding 7.54M · Float 7.00M · 92.8% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| AllianceBernstein L.P. | 538.3K | 7.14% | 13F | May 15, 2026 |
| Dimensional Fund Advisors LP | 505.5K | 6.70% | 13F | May 7, 2026 |
| BlackRock, Inc. | 493.3K | 6.54% | 13F | May 13, 2026 |
| Raymond James Financial Inc | 487.3K | 6.46% | 13F | May 14, 2026 |
| Vanguard Capital Management LLC | 320.3K | 4.25% | 13F | May 15, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 5, 2026 | Robert Burton Jr. Moore | director | −3,000 | $49.73 |
| Aug 4, 2026 | Curtis A. Loveland | director, officer: Assistant Secretary | −3,483 | $50.54 |
| Aug 4, 2026 | William L. Jordan | director | −989 | $51.87 |
| Aug 4, 2026 | Robyn R. Hahn | director | −3,000 | $50.97 |
| Aug 3, 2026 | Michael L. Finn | director | −3,000 | $50.97 |
Peers
- Wolverine Worldwide
Broadest public overlap in work, outdoor, duty, and uniform footwear
- VF
Competes through Timberland, Timberland PRO, and outdoor brands
- Boot Barn
Western and work retailer with exclusive boot brands
- Weyco Group
Portfolio footwear peer with BOGS outdoor and waterproof boots
- Columbia Sportswear
Outdoor footwear and apparel competitor with Columbia and SOREL
- Deckers Brands
Premium footwear peer with UGG, HOKA, and Teva overlaps
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Rocky Brands | $45.65 | +0.14% | $344.3M | 12.0 | 11.3 | 0.7 | +12.0% |
| Wolverine Worldwide | $20.34 | 0.00% | $1.67B | 15.6 | 11.7 | 0.9 | +6.8% |
| VF | $13.77 | +0.68% | $5.37B | 19.8 | 12.1 | 0.6 | −5.2% |
| Boot Barn | $154.85 | 0.00% | $4.69B | 19.6 | 17.1 | 2.0 | +17.8% |
| Weyco Group | $45.39 | −0.08% | $432.7M | 12.5 | — | 1.5 | +6.9% |
| Columbia Sportswear | $58.01 | −0.05% | $2.97B | 15.1 | 15.1 | 0.9 | +1.5% |
| Deckers Brands | $88.07 | +0.36% | $11.95B | 12.5 | 11.5 | 2.2 | +5.7% |
| Median | 15.4 | 12.1 | 1.2 | +6.2% |