SCOR · NASDAQ · Software - Application

comScore

Cross-platform audience and advertising measurement for media buyers, sellers and platforms.

$5.16
After-hours close+0.04 (+0.78%)
At close$5.12(−2.10%)
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Profile

comScore, Inc.SCORInformation Technology

Supplies cross-platform audience, content and advertising measurement, contextual activation and custom research to media buyers, sellers and platforms. Revenue combines subscription-based syndicated data with transaction- or usage-based offerings and tailored research, with activity concentrated in the United States.

Measures audiences, content and advertising across linear television, connected TV, desktop, mobile and other digital channels, supplying the data media buyers, sellers and platforms use to plan, transact, activate and evaluate campaigns. Its Content & Ad Measurement offerings include Comscore TV, CTV Intelligence, Media Metrix, Mobile Metrix, Video Metrix, Cross-Platform Campaign Results and Comscore Movies.

Pairs subscription-based syndicated measurement with transaction- or usage-based cross-platform products and tailored Research & Insight work, including custom data feeds, surveys and brand-health research. Most revenue is generated in the United States, while customers include networks, stations, publishers, streamers, advertisers, agencies, movie studios, exhibitors and programmatic platforms.

Execution depends on deduplicated cross-platform coverage and customer acceptance of its measurement currencies. Data access, privacy and platform restrictions, the legacy-to-cross-platform mix shift, and Series C preferred stock's seniority and governance influence are structural dependencies.

Company facts

CEOMatt McLaughlin
ListedJun 1, 2018
ExchangeNASDAQ
HeadquartersReston, VA
CountryUnited States
Employees1,200
CIK0001158172
ISINUS20564W2044

Key statistics

Market cap$77.9M
EPS (ttm)$6.56
P/E (ttm)0.7866
ROE-9.3%
P/B0.4391
P/S0.2245
Dividend yield
Beta0.69vs XLK 0.23

Year to date −22.3% · Average volume (30d) 29.1K

Analysts

Price target, next 12 months$12.50+142.2%Median of 20 analysts · vs the Aug 28 close
ConsensusBuy10 of 20 analysts rate it buy or better

Ratings

Target range

Latest analyst notes

No analyst notes in the last 24 months.

Earnings

EPS

Estimate−$0.43
ReportedDue Nov 3, 2026

Revenue

Estimate$72.5M
ReportedDue Nov 3, 2026

History

Report dateEPS estEPSSurpriseRevenue estRevenueSurpriseNext session
Aug 12, 2026Q2 FY26$0.13−$0.93−818.7%$83.3M$79.2M−4.8%−15.46%
May 14, 2026Q1 FY26$0.29−$0.30−203.4%$85.4M$85.3M−0.1%−3.98%
Mar 17, 2026Q4 FY25$1.94$6.48+234.0%$92.1M$93.5M+1.5%+0.28%
Nov 4, 2025Q3 FY25$1.94−$0.63−132.5%$92.1M$88.9M−3.5%−8.78%
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Financial highlights

12 quartersQ1 FY25Q2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26
Revenue$85.7M$89.4M$88.9M$93.5M$85.3M$79.2M
Gross profit$34.0M$34.5M$35.5M$38.2M$30.7M$28.1M
Operating income−$2.1M−$1.7M$1.7M$6.6M−$4.5M−$12.0M
Net income−$4.0M−$9.5M$453.0K$3.0M−$6.2M−$14.8M
Diluted EPS−$1.66−$2.73−$0.86$8.80−$0.41−$0.97
Gross margin39.6%38.6%39.9%40.9%36.0%35.5%
Operating margin-2.4%-1.9%1.9%7.0%-5.3%-15.1%

Fiscal years (4-quarter sums)FY21 $367.0M · FY22 $376.4M · FY23 $371.3M · FY24 $356.0M · FY25 $357.5M

Revenue by geography · Q2 FY26

United States$69.6M · 88%
Europe$5.6M · 7%
Latin America$1.9M · 2%
Canada$1.2M · 1%
Other Country$976.0K · 1%

Balance sheet, Jun 30, 2026Cash & short-term investments $25.7M · Total debt $9.3M · Total assets $327.5M · Shareholders' equity $179.1M

Dividends

No dividends on record.

Ownership

Institutions 33.57%5.07M sharesInsiders 26.43%3.99M sharesOther 40.00%6.04M shares

Shares outstanding 15.09M · Float 3.67M · 24.3% free float

Top shareholders13F · 13D/G · Form 4

HolderShares% outstandingFormFiled
Charter Communications, Inc. /MO/ · 10 percent owner9.94M65.85%Form 4Aug 21, 2026
Pine Investor, LLC7.63M39.90%13DDec 31, 2025
Cerberus Capital Management, L.P. · director, 10 percent owner: 3.42M22.64%Form 4Jul 6, 2026
Westerly Capital Management, LLC897.0K5.94%13FMay 15, 2026
Irrevocable Larson Family Investment Trust284.1K5.80%13GJan 28, 2025

Insider tradesForm 4

DateInsiderRoleSharesAvg price
Aug 26, 2026Matthew F. McLaughlindirector, officer: Chief Executive Officer+20,000$5.26
Aug 20, 2026David Klinedirector+7,000$5.29
Nov 14, 2025William Paul Livekdirector−9,900$6.55
Nov 12, 2025William Paul Livekdirector−2,002$6.85
Nov 11, 2025William Paul Livekdirector−3,735$7.12
View details

Peers

  • DoubleVerify

    Digital campaign measurement and media-quality verification overlap.

  • Roku

    First-party CTV data and ad measurement overlap in streaming.

  • Alphabet Class A

    Google-owned ad delivery, analytics, and effectiveness data overlap.

  • Similarweb

    Web and app audience intelligence overlaps in digital measurement.

  • Xperi

    Smart-TV viewing data overlaps with CTV audience measurement.

CompareAfter-hours close

CompanyPriceChange
comScore$5.16+0.78%$77.9M0.80.2−11.4%
DoubleVerify$13.31−0.52%$2.05B37.319.02.7+2.5%
Roku$157.680.00%$23.39B67.448.84.5+21.9%
Alphabet Class A$346.00−0.14%$4.19T17.425.89.4+24.2%
Similarweb$9.08−0.11%$795.4M31.42.7+8.8%
Xperi$6.00−0.17%$289.6M6.80.6+8.1%
Median37.325.82.7+8.8%