System1
Connects advertising partners with high-intent customers while operating consumer utilities.
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Profile
Runs an AI- and machine-learning-powered customer-acquisition platform alongside consumer internet utilities. Its flagship brands include CouponFollow, MapQuest, and Startpage.com across shopping, travel, and search.
An AI- and machine-learning-powered, omnichannel platform connects advertising partners with high-intent customers across multiple consumer verticals and channels through its advertising operations.
Consumer internet utilities include CouponFollow, MapQuest, and Startpage.com, spanning shopping, travel, and search. This consumer-brand layer has been expanded through acquisitions over time rather than representing a single advertising product.
NYSE trading began on January 28, 2022, after the Trebia SPAC combination, which combined System1 with Protected.net Group and renamed Trebia.
An announced exchange with lenders remains conditional on shareholder approval for convertible preferred stock; no post-closing confirmation was found.
Company facts
Categories
Key statistics
Year to date −56.3% · Average volume (30d) 212.7K
Analysts
Ratings
Target range
Latest analyst notes
No analyst notes in the last 24 months.
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 5, 2026Q2 FY26 | −$1.96 | −$1.54 | +21.4% | $58.6M | $30.2M | −48.5% | −1.19% |
| May 12, 2026Q1 FY26 | −$2.14 | −$2.22 | −3.7% | $55.2M | $37.2M | −32.5% | −20.67% |
| Mar 11, 2026Q4 FY25 | −$2.14 | −$2.29 | −7.0% | $55.2M | $51.9M | −5.9% | −17.00% |
| Nov 5, 2025Q3 FY25 | −$2.02 | −$2.30 | −13.9% | $53.0M | $61.6M | +16.1% | −18.84% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $74.5M | $78.1M | $61.6M | $51.9M | $37.2M | $30.2M | |
| Gross profit | $3.4M | $1.6M | −$6.1M | −$6.3M | −$4.6M | $24.3M | |
| Operating income | −$13.1M | −$15.9M | −$15.6M | −$17.4M | −$14.2M | −$8.3M | |
| Net income | −$15.9M | −$17.5M | −$18.5M | −$13.5M | −$47.1M | −$12.6M | |
| Diluted EPS | −$0.21 | −$2.23 | −$2.30 | −$1.67 | −$5.82 | −$1.54 | |
| Gross margin | 4.6% | 2.1% | -9.8% | -12.1% | -12.5% | 80.4% | |
| Operating margin | -17.6% | -20.4% | -25.3% | -33.6% | -38.2% | -27.5% |
Fiscal years (4-quarter sums)FY21 $688.4M · FY22 $376.7M · FY23 $402.0M · FY24 $343.9M · FY25 $266.1M
Revenue by product · Q2 FY26
Revenue by geography · Q2 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $40.5M · Total debt $300.6M · Total assets $291.4M · Shareholders' equity −$26.7M
Dividends
No dividends on record.
Ownership
Shares outstanding 10.01M · Float 2.04M · 20.4% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| CEE Holdings Trust · 10 percent owner | 919.6K | 9.19% | Form 4 | Aug 26, 2025 |
| Charles Ursini · director, officer: President & COO | 367.5K | 3.67% | Form 4 | Jul 31, 2025 |
| Cannae Holdings, Inc. | 356.8K | 3.57% | 13F | Apr 15, 2026 |
| Tridivesh Kidambi · officer: Chief Financial Officer | 175.8K | 1.76% | Form 4 | Jul 17, 2026 |
| Bank of America Corp /DE/ | 161.5K | 1.61% | 13F | May 18, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Apr 15, 2026 | Tridivesh Kidambi | officer: Chief Financial Officer | +26,910 | $3.00 |
Peers
- Alphabet Class A
Search, maps, and digital-advertising platform overlap
- Microsoft
Search services and advertising platform overlap
- Meta
Digital ad placements compete for advertiser acquisition budgets
- The Trade Desk
Buy-side advertising technology platform overlap
- Taboola
Performance advertising and publisher traffic monetization overlap
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| System1 | $1.84 | −1.58% | $18.9M | — | — | 0.1 | −61.3% |
| Alphabet Class A | $346.00 | −0.14% | $4.19T | 17.4 | 25.8 | 9.4 | +24.2% |
| Microsoft | $513.06 | −0.06% | $3.81T | 28.6 | 26.2 | 11.5 | +17.8% |
| Meta | $578.36 | +0.06% | $1.47T | 21.8 | 19.0 | 6.5 | +28.0% |
| The Trade Desk | $13.60 | +0.18% | $6.38B | 16.0 | 123.2 | 2.1 | +3.0% |
| Taboola | $3.83 | +1.06% | $1.03B | 9.6 | 9.4 | 0.5 | +2.4% |
| Median | 17.4 | 25.8 | 6.5 | +17.8% |







