Wayfair
Sells home goods through a multi-brand online platform, logistics network, and growing store footprint.
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Profile
Sells furniture and home goods through a portfolio of consumer brands and Wayfair Professional, combining supplier-direct fulfillment, proprietary logistics, and a growing store channel. Most revenue comes from the United States, while discretionary demand and reliance on suppliers and carriers shape the business.
Runs a digital-led home-goods retail platform across Wayfair, AllModern, Birch Lane, Joss & Main, Perigold, and Wayfair Professional. The catalog serves consumers and business customers, while stores add an in-person channel to the online model.
Generates most revenue in the United States, with remaining international sites in Canada, the United Kingdom, and Ireland. Supplier-direct shipping works alongside CastleGate warehousing, the Wayfair Delivery Network for large parcels, and CastleGate Forwarding for inbound services.
Depends on discretionary home spending, third-party suppliers and carriers, logistics capacity, and continued competition for customers and suppliers. Founder control is reinforced by dual-class shares, and the reporting structure remains geographic—U.S. and International—rather than organized by customer brand.
Company facts
Categories
Key statistics
Year to date −2.6% · Average volume (30d) 3.4M
Analysts
Ratings
Target range
Latest analyst notes
| Date | Firm | Action | Prior rating | Rating | Prior target | Target |
|---|---|---|---|---|---|---|
| Aug 14, 2026 | Bernstein | Upgrade | Market Perform | Outperform | $125 | |
| Aug 5, 2026 | Deutsche Bank | Reiterate | Hold | $75 | $120 | |
| Aug 5, 2026 | Robert W. Baird | Target | $76 | $116 | ||
| Aug 5, 2026 | Evercore ISI | Reiterate | Outperform | $100 | $130 | |
| Aug 5, 2026 | Guggenheim | Reiterate | Buy | $100 | $135 |
Earnings
EPS
Revenue
History
| Report date | EPS est | EPS | Surprise | Revenue est | Revenue | Surprise | Next session |
|---|---|---|---|---|---|---|---|
| Aug 4, 2026Q2 FY26 | $0.90 | $0.95 | +5.1% | $3.47B | $3.52B | +1.4% | +30.08% |
| Apr 30, 2026Q1 FY26 | $0.26 | $0.26 | 0.0% | $2.89B | $2.93B | +1.5% | +2.46% |
| Feb 19, 2026Q4 FY25 | $0.64 | $0.85 | +32.8% | $3.30B | $3.34B | +1.1% | +2.34% |
| Oct 28, 2025Q3 FY25 | $0.46 | $0.70 | +52.2% | $3.30B | $3.12B | −5.4% | −2.72% |
Financial highlights
| 12 quarters | Q1 FY25 | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | |
|---|---|---|---|---|---|---|---|
| Revenue | $2.73B | $3.27B | $3.12B | $3.34B | $2.93B | $3.52B | |
| Gross profit | $837.0M | $984.0M | $934.0M | $1.01B | $880.0M | $1.05B | |
| Operating income | −$122.0M | $17.0M | $38.0M | $69.0M | $13.0M | $104.0M | |
| Net income | −$113.0M | $15.0M | −$99.0M | −$116.0M | −$105.0M | −$1.0M | |
| Diluted EPS | −$0.89 | $0.12 | −$0.76 | −$0.89 | −$0.80 | −$0.01 | |
| Gross margin | 30.7% | 30.1% | 30.0% | 30.3% | 30.0% | 30.0% | |
| Operating margin | -4.5% | 0.5% | 1.2% | 2.1% | 0.4% | 3.0% |
Fiscal years (4-quarter sums)FY21 $13.71B · FY22 $12.22B · FY23 $12.00B · FY24 $11.85B · FY25 $12.46B
Revenue by product · Q2 FY26
Revenue by geography · Q2 FY26
Balance sheet, Jun 30, 2026Cash & short-term investments $1.14B · Total debt $3.48B · Total assets $2.98B · Shareholders' equity −$2.79B
Dividends
No dividends on record.
Ownership
Institutions and insiders are filed separately and overlap, so together they can pass the whole company. No split is drawn from them.
Shares outstanding 136.97M · Float 104.55M · 76.3% free float
Top shareholders13F · 13D/G · Form 4
| Holder | Shares | % outstanding | Form | Filed |
|---|---|---|---|---|
| FMR LLC | 16.28M | 11.88% | 13F | Aug 13, 2026 |
| Capital World Investors | 11.18M | 8.16% | 13F | Aug 12, 2026 |
| Niraj Shah · director, officer: Chief Executive Officer | 8.99M | 6.57% | Form 4 | Aug 14, 2026 |
| Steven Conine · director | 8.99M | 6.57% | Form 4 | Aug 14, 2026 |
| BlackRock, Inc. | 5.04M | 3.68% | 13F | Aug 7, 2026 |
Insider tradesForm 4
| Date | Insider | Role | Shares | Avg price |
|---|---|---|---|---|
| Aug 12, 2026 | Niraj Shah | director, officer: Chief Executive Officer | −69,000 | $103.36 |
| Aug 12, 2026 | Steven Conine | director | −69,000 | $103.36 |
| Jul 2, 2026 | Jon Blotner | officer: Pres., Commercial & Operations | −5,925 | $96.29 |
| Apr 24, 2026 | Niraj Shah | director, officer: Chief Executive Officer | −6,137 | $78.62 |
| Apr 23, 2026 | Niraj Shah | director, officer: Chief Executive Officer | −113,863 | $77.49 |
Peers
- Amazon
Broad marketplace rivalry in online home-goods shopping
- Williams-Sonoma
Direct multi-brand rivalry across mass-premium home furnishings
- Walmart
Mass-market home assortment backed by stores and e-commerce
- Target
Omnichannel rivalry in home furnishings, décor, and owned brands
- RH
Luxury home-furnishings rivalry through galleries and digital channels
- Bob's Discount Furniture
Value furniture rivalry across stores and e-commerce
- Home Depot
Large-scale overlap in décor, appliances, flooring, and home projects
- Lowe's
Broad home-improvement overlap led by home décor categories
CompareAfter-hours close
| Company | Price | Change | |||||
|---|---|---|---|---|---|---|---|
| Wayfair | $104.07 | +0.32% | $14.21B | — | 30.7 | 1.1 | +7.5% |
| Amazon | $266.10 | −0.11% | $2.87T | 21.4 | 28.5 | 3.7 | +19.6% |
| Williams-Sonoma | $235.06 | −0.02% | $27.68B | 24.1 | 23.9 | 3.5 | +6.7% |
| Walmart | $103.07 | −0.03% | $820.40B | 37.2 | 34.5 | 1.1 | +5.9% |
| Target | $163.23 | +0.05% | $74.10B | 16.9 | 17.6 | 0.7 | +5.3% |
| RH | $149.25 | −0.15% | $2.83B | 28.9 | 23.7 | 0.8 | −1.7% |
| Bob's Discount Furniture | $17.31 | +0.03% | $2.26B | 22.2 | 17.0 | 0.9 | — |
| Home Depot | $330.25 | +0.05% | $329.24B | 23.1 | 21.4 | 1.9 | +5.7% |
| Lowe's | $208.40 | +0.12% | $116.66B | 17.6 | 16.6 | 1.3 | +8.3% |
| Median | 22.6 | 22.5 | 1.2 | +5.9% |