ZBRA · NASDAQ · Communication Equipment

Zebra Technologies

Equips frontline operations with data-capture devices, workflow software, automation, and services.

$356.45
After-hours close+0.11 (+0.03%)
At close$356.34(−1.32%)
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Profile

Zebra Technologies CorporationZBRAInformation Technology

Sells rugged mobile computers, barcode scanners, printers, RFID and location systems, machine vision, self-service touchscreens, workflow software, and services for frontline operations. Revenue spans Connected Frontline and Asset Visibility and Automation, with hardware sold primarily through distributors and channel partners.

Equips frontline workers and physical operations with rugged mobile computers, barcode scanners, specialty printers, RFID and real-time location systems, machine vision, self-service touchscreens, workflow software, and lifecycle services.

Connected Frontline combines mobile computing, Elo point-of-sale and kiosks, workflow optimization software, and related services. Asset Visibility and Automation covers printing and supplies, data capture, RFID and RTLS, fixed industrial scanning, machine vision, and related services. Customers span retail, manufacturing, transportation and logistics, healthcare, hospitality, and the public sector worldwide.

Execution centers on purpose-built products, industry workflow expertise, an extensive installed base, and a global partner network. Hardware assembly is outsourced mainly across Asia-Pacific and Mexico, while sales flow primarily through distributors and other channel partners and are concentrated among several distributors.

Company facts

CEOWilliam J. Burns
ListedAug 15, 1991
ExchangeNASDAQ
HeadquartersLincolnshire, IL
CountryUnited States
Employees10,700
CIK0000877212
ISINUS9892071054

Key statistics

Market cap$16.98B
EPS (ttm)$10.63
P/E (ttm)33.53
ROE15.1%
P/B5.23
P/S2.90
Dividend yield
Beta1.79vs XLK −0.19

Year to date +43.5% · Average volume (30d) 795.6K

Analysts

Price target, next 12 months$357.50+0.3%Median of 27 analysts · vs the Aug 28 close
ConsensusBuy19 of 27 analysts rate it buy or better

Ratings

Target range

Latest analyst notes

DateFirmActionPrior ratingRatingPrior targetTarget
Aug 5, 2026Truist FinancialTarget$296$355
Aug 5, 2026Morgan StanleyTarget$323$360
Aug 5, 2026KeyBancReiterateOverweight$305$430
Aug 5, 2026BarclaysReiterateOverweight$346$410
Jul 9, 2026Wolfe ResearchReiterateOutperform$337$317

Earnings

EPS

Estimate$4.88
ReportedDue Nov 3, 2026

Revenue

Estimate$1.57B
ReportedDue Nov 3, 2026

History

Report dateEPS estEPSSurpriseRevenue estRevenueSurpriseNext session
Aug 4, 2026Q2 FY26$4.36$6.35+45.6%$1.50B$1.56B+4.0%+26.47%
May 12, 2026Q1 FY26$4.21$4.75+12.8%$1.48B$1.50B+1.1%+2.06%
Feb 12, 2026Q4 FY25$4.34$4.33−0.2%$1.47B$1.48B+0.6%−3.48%
Oct 28, 2025Q3 FY25$3.75$3.88+3.5%$1.47B$1.32B−10.0%−1.29%
View details

Financial highlights

12 quartersQ1 FY25Q2 FY25Q3 FY25Q4 FY25Q1 FY26Q2 FY26
Revenue$1.31B$1.29B$1.32B$1.48B$1.50B$1.56B
Gross profit$645.0M$616.0M$634.0M$658.0M$742.0M$825.0M
Operating income$195.0M$183.0M$183.0M$222.0M$215.0M$321.0M
Net income$136.0M$112.0M$101.0M$70.0M$135.0M$233.0M
Diluted EPS$2.62$2.19$1.97$1.39$2.67$4.60
Gross margin49.3%47.6%48.0%44.6%49.6%53.0%
Operating margin14.9%14.2%13.9%15.1%14.4%20.6%

Fiscal years (4-quarter sums)FY21 $5.63B · FY22 $5.78B · FY23 $4.58B · FY24 $4.98B · FY25 $5.40B

Revenue by product · FY24

Enterprise Visibility Mobility, EVM$3.33B · 67%
Asset Intelligence Tracking, AIT$1.65B · 33%

Revenue by geography · Q2 FY26

North America$774.0M · 50%
EMEA$498.0M · 32%
Asia Pacific$181.0M · 12%
Latin America$104.0M · 7%

Balance sheet, Jul 4, 2026Cash & short-term investments $157.0M · Total debt $2.96B · Total assets $8.64B · Shareholders' equity $3.44B

Dividends

No dividends on record.

Ownership

Institutions 134.33%Insiders 0.97%

A 13F quarter can total more than the shares outstanding — sub-advisers file the same block twice, and a filer's own share count can be a quarter stale. No split is drawn from it.

Shares outstanding 47.63M · Float 47.13M · 99.0% free float

Top shareholders13F · 13D/G · Form 4

HolderShares% outstandingFormFiled
BlackRock, Inc.3.31M6.95%13FAug 7, 2026
Vanguard Capital Management LLC3.11M6.54%13FAug 13, 2026
Vanguard Portfolio Management LLC2.67M5.60%13FAug 13, 2026
Boston Partners2.60M5.45%13GAug 4, 2026
State Street Corp1.88M3.96%13FAug 7, 2026

Insider tradesForm 4

DateInsiderRoleSharesAvg price
Aug 7, 2026Michael Choofficer: Chief Strategy Officer−3,500$375.20
Aug 10, 2026Linda Connlydirector−500$377.68
May 26, 2026Loizides Melissa Luffofficer: Chief People Officer−500$253.95
May 14, 2026Janice M. Robertsdirector−3,000$249.54
Mar 12, 2026Satish Dhanasekarandirector+200$205.40
View details

Peers

  • Honeywell Technologies

    Broad PSS rival in mobile computers, scanners, and printers.

  • Delta Air Lines

    Broad AIDC peer across scanners, mobile computers, vision, and RFID.

  • Cognex

    Machine-vision and industrial barcode-reading specialist.

  • Impinj

    RAIN RFID platform peer in readers, gateways, ICs, and software.

  • Avery Dennison

    Labels, RFID inlays, tags, and digital ID solutions.

  • Diebold Nixdorf

    POS, self-checkout, kiosks, peripherals, and retail software.

CompareAfter-hours close

CompanyPriceChange
Zebra Technologies$356.45+0.03%$16.98B33.517.22.9+20.4%
Honeywell Technologies$217.85+0.18%$68.91B8.423.71.9−49.9%
Delta Air Lines$80.10+0.05%$52.66B13.39.80.8+18.7%
Cognex$61.00+0.93%$10.06B58.732.99.2+16.9%
Impinj$170.17+1.25%$5.20B69.014.0+10.7%
Avery Dennison$176.75−0.53%$13.60B19.517.01.5+10.9%
Diebold Nixdorf$66.44−1.38%$2.29B22.010.50.6+1.4%
Median19.520.41.7+10.8%