Cross Research
Cross Research was an independent equity research firm based in Short Hills, New Jersey, best known for co-founder Shannon Cross's coverage of Apple and the IT hardware, imaging and technology supply-chain sectors.
Activity24M
RatingsPrice targetsKey figures
- Stocks covered
- 212M
- Actions
- 212M
- Ratings / Price targets
- 0 / 2
- Median upside
- +70.7%
- On record
- Dec 2012 – Mar 2026
Overview
Cross Research provided fundamental research to institutional clients on IT hardware, imaging technology, enterprise software and the electronics supply chain, with coverage including Apple, HP and Xerox. Its analysts also covered IT distribution and 3D printing companies. As of 2010 it covered companies in the US and Asia, and that year Boston broker Pulse Trading added it to its research partners platform.
Shannon Cross, previously an imaging technology analyst at Merrill Lynch, co-founded Cross Research in 2003 in Short Hills, New Jersey. The firm registered as an investment adviser in 2007. In April 2022 Cross and her team joined Credit Suisse to cover IT hardware, ending her 19 years at the firm.
Milestones
- 2003
Founded by Shannon Cross in Short Hills, New Jersey
- 2007
Registered as an investment adviser
- 2022
Shannon Cross and team moved to Credit Suisse
Firm facts
- Legal name
- Cross Research LLC
- Type
- Independent research
- Founded
- 2003
- Headquarters
- Short Hills, United States
Research philosophy
Through rigorous analysis and on the ground research, we provide our clients with unmatched coverage of technology companies and trends.
Cross Research described itself as a pioneer in independent research and said its analysts were known for industry knowledge, contacts, company relationships and financial modeling. Its associates maintained financial models and industry databases and met company management.
Coverage12M
Sectors
Most covered24M
| Stock | Rating | Target |
|---|---|---|
| CCCross Country Healthcare, Inc.CCRN | — | $14 |
 LiveRamp Holdings, Inc.RAMP | — | $53 |
Most active analysts
- Bill Sutherland1 notesCCRN
Recent actions
| Date | Stock | Rating action | Rating | Target | Analyst |
|---|---|---|---|---|---|
| Mar 5 | CCCross Country Healthcare, Inc.CCRN | Target | $14 | Bill Sutherland | |
| Nov 4, 2025 | LiveRamp Holdings, Inc.RAMP | Target | $53 | ||
| Mar 21, 2024 | RIRiot Platforms, Inc.RIOT | Target | $15 | Upgrades Riot | |
| Feb 24, 2022 | SSStratasys Ltd.SSYS | Upgrade | Hold →Buy | ||
| Jan 12, 2022 |  TD SYNNEX CorporationSNX | Upgrade | Hold →Buy | ||
| Jun 25, 2021 |  Microsoft CorporationMSFT | Target | $300 | Shannon Cross | |
| May 6, 2021 | FLFlex Ltd.FLEX | Upgrade | Hold →Buy | ||
| Jan 8, 2021 | CNConcentrix CorporationCNXC | Reiterate | Buy | ||
| Dec 2, 2020 |  NetApp, Inc.NTAP | Upgrade | Hold →Buy | ||
| Jan 23, 2020 | BDBelden Inc.BDC | Downgrade | Hold →Sell | ||
| Jan 21, 2020 |  Amphenol CorporationAPH | Downgrade | Hold →Sell | ||
| Jan 21, 2020 |  Littelfuse, Inc.LFUS | Downgrade | Hold →Sell |