Edward Jones
Edward Jones is a St. Louis-based retail brokerage and wealth management partnership serving individual investors through nearly 15,000 branch offices in the United States and Canada as of 2026. Its in-house research department provides financial advisors with Buy, Hold and Sell ratings based on a long-term investment horizon.
Activity24M
RatingsPrice targetsKey figures
- Stocks covered
- 012M
- Actions
- 012M
- On record
- Sep 2012 – Nov 2024
Overview
Edward Jones provides in-house stock research for its financial advisors. Since January 1993, it has maintained a U.S. Stock Focus List composed entirely of Buy-rated stocks.
Edward D. Jones Sr. founded the firm in St. Louis in 1922 and merged it in 1943 with Whitaker & Co., a St. Louis brokerage dating to 1871. His son Ted Jones established the first branch office in Mexico, Missouri, in 1957 and, as managing partner from 1968, built the one-advisor branch network. Penny Pennington became the sixth managing partner in 2019; the firm remains a private partnership.
Milestones
- 1922
Edward D. Jones Sr. founds the firm in St. Louis
- 1943
Merges with St. Louis brokerage Whitaker & Co.
- 1957
Opens first branch office in Mexico, Missouri
- 1968
Ted Jones becomes managing partner
- 2019
Penny Pennington becomes sixth managing partner
Firm facts
- Legal name
- Edward D. Jones & Co., L.P.
- Type
- Full-service
- Founded
- 1922
- Headquarters
- St. Louis, United States
- Parent
- The Jones Financial Companies, L.L.L.P.
- Managing Partner
- Penny Pennington
- Rating scale
- BuyHoldSell3-5 years
- Website
- edwardjones.com
Research philosophy
Maintain a long-term perspective, focus on quality, and manage risk through diversification.
Edward Jones says it builds its advice on time-tested strategies that seek to avoid investment fads and unnecessarily complex instruments, and its Canadian arm says it does not recommend penny stocks, individual junk bonds, options or commodities. As of 2025 its Securities Research team screened stocks by geography, longevity, financial risk and size before applying fundamental and valuation analysis to determine a fair price.
Rating methodology
Buy, Hold and Sell ratings reflect expected total returns relative to industry peers over three to five years. A Hold can also indicate a special situation, such as a pending merger, for which no action is recommended.
Most covered24M
| Stock | Rating | Target |
|---|---|---|
 BCE Inc.BCE | Hold | — |
Recent actions
| Date | Stock | Rating action | Rating |
|---|---|---|---|
| Nov 5, 2024 | BCE Inc.BCE | Downgrade | Buy →Hold |
| Feb 16, 2024 |  Booking Holdings Inc.BKNG | Downgrade | Buy →Hold |
| Jan 26, 2024 | KTKontoor Brands, Inc.KTB | Downgrade | Buy →Hold |
| Jan 26, 2024 |  Tesla, Inc.TSLA | Downgrade | Buy →Hold |
| Dec 22, 2023 |  Analog Devices, Inc.ADI | Upgrade | Hold →Buy |
| Nov 22, 2023 |  NVIDIA CorporationNVDA | Downgrade | Buy →Hold |
| Nov 13, 2023 |  Oracle CorporationORCL | Upgrade | Hold →Buy |
| Nov 7, 2023 | HPHP Inc.HPQ | Upgrade | Hold →Buy |
| Nov 3, 2023 |  Essential Utilities, Inc.WTRG | Upgrade | Hold →Buy |
| Sep 28, 2023 | BRBerkshire Hathaway Inc.BRK-B | Downgrade | Buy →Hold |
| Aug 23, 2023 |  Dollar General CorporationDG | Upgrade | Hold →Buy |
| Aug 18, 2023 | CICigna CorporationCI | Downgrade | Buy →Hold |